Skip advert
Advertisement
Opinion

Osamu Suzuki was a visionary who championed high-quality small cars

Mike Rutherford celebrates the life of Osamu Suzuki

Opinion - Osamu Suzuki

In the market for a new car? Then prepare to be spoiled for choice like never before in 2025.

As ever, several long-established, household-name manufacturers will be offering first-generation models featuring cutting-edge designs you’ve not seen in the flesh before. And at the same time, a seemingly endless stream of less familiar Chinese firms will do exactly the same with their newest, freshest products. How’s that for an added bonus, courtesy of the world’s largest car-producing nation?

But although this influx of newly conceived models from all corners of the globe is great for consumer freedom and choice, it’s my job to remind you that newest and freshest doesn’t necessarily mean best.

Advertisement - Article continues below

I therefore encourage you not to ignore fine cars that were launched years ago, but are still available new today. And as bonkers as this may sound, don’t rule out two models that were born in 1975, have remained in production ever since and continue to sell in 2025 – because they’re still such sound, appropriately priced cars for the real world.

I’m talking about the Volkswagen Polo and BMW 3 Series. Both celebrate their 50th birthdays this year. And both deserve and earn Best Car of The Half Century status.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

They’re tried and tested – and then some. They remain credible and attractive. Starting prices for the current sixth-generation Polo (at sub-£20k) and the seventh-gen 3 Series (a smidge more than £40k) are reasonable by 2025 standards.   

Their strongest long-term competitors came and went, but usually died. Between them, the Polo and 3 Series have been bought by tens of millions, me included! And whether I’ve owned and run them as personal cars or recommended them to family members or friends, they’ve always been right for real-world motoring.

But it’s not just those two cars that deserve credit for their achievements over the past 50 years. I also have to acknowledge and pay tribute to the unassuming, visionary, wickedly witty, truly great Osamu Suzuki, who was Senior Managing Director at Suzuki’s world HQ in the mid-seventies, before going on to run the company.

After a long, happy, productive and proud life, Osamu peacefully passed away over the Christmas/New Year period, just a few days before his 95th birthday.

RIP Mr Suzuki. You were the father of The Motoring Hall of Fame house. More importantly, you championed high-quality, award-winning small cars for buyers who had only a limited budget to spend.

Thank you for the time, wicked humour, supreme wisdom and unmistakably Japanese humility you personally and generously afforded me when we met in Tokyo. The Best Car Guy of the Half Century? I think so.

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

Rising prices are forcing us into older cars, don't tax them as well
Opinion - Rutherford don't tax older cars

Rising prices are forcing us into older cars, don't tax them as well

Mike Rutherford argues that the tougher emissions rules must reflect that millions of Brits rely on older cars every day
Opinion
13 Sep 2026
Over-the-air car updates are fine, but getting it right first time is better
Opinion - OTA updates

Over-the-air car updates are fine, but getting it right first time is better

News reporter Ellis Hyde weighs up the pros and cons of manufacturers using post- launch over-the-air updates to improve your car
Opinion
10 Sep 2026
Forget supercars and SUVs, tiny city cars are capturing the public's imagination
Opinion - tiny cars

Forget supercars and SUVs, tiny city cars are capturing the public's imagination

Mike Rutherford explains why pint-sized cars are set to become big business
Opinion
6 Sep 2026
AI is making the used car market a dangerous place
Opinion - AI used cars

AI is making the used car market a dangerous place

Consumer reporter Tom Jervis shares his concerns about buying a car in the age of AI
Opinion
3 Sep 2026

Most Popular

Rising prices are forcing us into older cars, don't tax them as well
Opinion - Rutherford don't tax older cars

Rising prices are forcing us into older cars, don't tax them as well

Mike Rutherford argues that the tougher emissions rules must reflect that millions of Brits rely on older cars every day
Opinion
13 Sep 2026
New Skoda Epiq 2026 review: excellent in almost every way
Ellis Hyde with the Skoda Epiq

New Skoda Epiq 2026 review: excellent in almost every way

The new Skoda Epiq arrives to sit below the Elroq and Enyaq in the Czech brand’s all-electric line-up
Road tests
13 Sep 2026
Sleek new Volkswagen Mission Efficiency unveiled: XL1 successor with 500-mile range
Volkswagen Mission Efficiency - front action

Sleek new Volkswagen Mission Efficiency unveiled: XL1 successor with 500-mile range

The Mission Efficiency is shaped by aerodynamics but has enough space for a family – and could be heading to showrooms with a £42k price tag
News
14 Sep 2026

Find a car with the experts