Skip advert
Advertisement
Opinion

Osamu Suzuki was a visionary who championed high-quality small cars

Mike Rutherford celebrates the life of Osamu Suzuki

Opinion - Osamu Suzuki

In the market for a new car? Then prepare to be spoiled for choice like never before in 2025.

As ever, several long-established, household-name manufacturers will be offering first-generation models featuring cutting-edge designs you’ve not seen in the flesh before. And at the same time, a seemingly endless stream of less familiar Chinese firms will do exactly the same with their newest, freshest products. How’s that for an added bonus, courtesy of the world’s largest car-producing nation?

But although this influx of newly conceived models from all corners of the globe is great for consumer freedom and choice, it’s my job to remind you that newest and freshest doesn’t necessarily mean best.

Advertisement - Article continues below

I therefore encourage you not to ignore fine cars that were launched years ago, but are still available new today. And as bonkers as this may sound, don’t rule out two models that were born in 1975, have remained in production ever since and continue to sell in 2025 – because they’re still such sound, appropriately priced cars for the real world.

I’m talking about the Volkswagen Polo and BMW 3 Series. Both celebrate their 50th birthdays this year. And both deserve and earn Best Car of The Half Century status.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

They’re tried and tested – and then some. They remain credible and attractive. Starting prices for the current sixth-generation Polo (at sub-£20k) and the seventh-gen 3 Series (a smidge more than £40k) are reasonable by 2025 standards.   

Their strongest long-term competitors came and went, but usually died. Between them, the Polo and 3 Series have been bought by tens of millions, me included! And whether I’ve owned and run them as personal cars or recommended them to family members or friends, they’ve always been right for real-world motoring.

But it’s not just those two cars that deserve credit for their achievements over the past 50 years. I also have to acknowledge and pay tribute to the unassuming, visionary, wickedly witty, truly great Osamu Suzuki, who was Senior Managing Director at Suzuki’s world HQ in the mid-seventies, before going on to run the company.

After a long, happy, productive and proud life, Osamu peacefully passed away over the Christmas/New Year period, just a few days before his 95th birthday.

RIP Mr Suzuki. You were the father of The Motoring Hall of Fame house. More importantly, you championed high-quality, award-winning small cars for buyers who had only a limited budget to spend.

Thank you for the time, wicked humour, supreme wisdom and unmistakably Japanese humility you personally and generously afforded me when we met in Tokyo. The Best Car Guy of the Half Century? I think so.

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

Electric BMW M3 to take legendary name to new super saloon heights
BMW M3 Goodwood

Electric BMW M3 to take legendary name to new super saloon heights

The electric model will be the most powerful to wear the M3 badge
News
14 Jul 2026
Future of Aston Martin: next generation sports car and SUV secrets revealed
Aston CEO Adrian Hallmark talking to Phil McNamara next to a Vanquish

Future of Aston Martin: next generation sports car and SUV secrets revealed

Exclusive details of the new Aston Martin generation: new platform, hybrid and electric power, on the road in three-to-four years
News
6 Jul 2026
Citroen's MPV comeback plan is fantastic news for families
Opinion - Citroen MPVs

Citroen's MPV comeback plan is fantastic news for families

Paul Barker explains why Citroen’s potential return to the MPV market is something to get excited about
Opinion
15 Jun 2026
New Toyota MR2 or Celica: thrilling mid-engined sports car prototype driven
Toyota MR2 design render (watermarked)

New Toyota MR2 or Celica: thrilling mid-engined sports car prototype driven

The new Toyota lightweight sports car will mark the return of a famous Toyota name, but will it be MR2 or Celica? Either way, we’ve driven it
News
11 Jun 2026

Most Popular

Electricity VAT axe to make EV charging cheaper, but not if you can’t charge at home
Vauxhall Astra GSE connected to a home wallbox charger

Electricity VAT axe to make EV charging cheaper, but not if you can’t charge at home

VAT on domestic electricity will be scrapped from October, thus widening the gap between home and public charging
News
21 Jul 2026
New Jeep hybrid SUV aims to out-muscle Land Rover's Defender, with some help from China
Jeep D-segment SUV - front static

New Jeep hybrid SUV aims to out-muscle Land Rover's Defender, with some help from China

Want a Defender, but can’t stretch to one? Jeep’s new cut-priced family SUV should be cheap to buy, and to run…
News
20 Jul 2026
New Audi A2 e-tron drops some camo to reveal retro design
Audi A2 e-tron spy shot - front cornering

New Audi A2 e-tron drops some camo to reveal retro design

Audi’s cutting-edge new BEV promises to channel the innovation of its iconic predecessor
News
20 Jul 2026

Find a car with the experts