5. VW Golf GTI: Changes

19 Dec, 2012 10:01am

The ad

A woman storms out of a house, slamming the door behind her. She angrily takes a ring from her finger and posts it back through the letterbox, and then marches off down the street, ripping off and discarding a pearl necklace, brooch and fur coat as she goes. She considers dropping her car keys down a drain, but changes her mind and heads off in her VW Golf GTI Mk2. “If only everything in life was as reliable as a Volkswagen,” the caption reads.

The expert view

“One of the first ads to have a true story and idea to it. The fact that she’s willing to give up everything – the coat, diamonds, marriage – means there’s so much back story you have to fill it in yourself. You can tell she’s angry but won’t give up her Golf.”