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Mystery new Alfa Romeo is what every Alfa fan “has been waiting for”

“Distinctive design and advanced technology” is on the way in Alfa’s sporty “masterpiece” set to be unveiled in October at the Paris Motor Show

Alfa Romeo Paris Motor Show 2026

Alfa Romeo is preparing to reveal a new concept car that will embody the brand’s “vision for the future” at next month’s Paris Motor Show.

In a release to tease the unveil, Alfa Romeo said its new creation will be a car “every Alfisti has been waiting for, capturing the distinctive interpretation of the automobile embedded in the DNA of the Biscione: one that transcends the notion of a mere means of transport and embraces the purest of driving emotions”.

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Beyond the bombast, the company refrained from giving us any concrete information on the concept. So it’s unclear what, exactly, is in store – a new SUV, perhaps, that will bridge the gap between the Tonale and Stelvio; a compact hatchback to recreate the spirit of the 147 and Giulietta; or maybe even a design that points us towards the all-electric successor to the Giulia saloon. 

The teaser image at least shows us the concept will be painted in familiar Alfa red, and the brand says it will add “sportiness” to make the concept a “masterpiece”. Read into that what you will. The concept is also claimed to be a driver’s car, with the release stating it is “created for those who still love to drive and seek authentic experiences behind the wheel”.

The Paris show runs from 12 to 18 October, with Alfa’s big unveiling expected on the first day. 

Looking to scratch that Alfa itch? The Auto Express Find A Car service has everything an ‘Alfisti’ needs, from the compact Mito to the 4C Spider and the Giulia Quadrifoglio. 

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Alastair Crooks, Staff writer Auto Express
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

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