Audi reveals new focus on plug-in hybrids and all-electric cars

All-electric SUV to be launched in 2018, but Audi is becoming VW Group centre for hydrogen development

Audi A8 Hybrid front tracking

Audi has confirmed that it will launch its first all-electric vehicle in 2018. “Our first fully-electric large-series car will go into production in the year after next”, said Audi CEO Rupert Stadler. The new model will be built in a new plant in Brussels, which will also be the site for production of Audi’s own batteries.

“Audi Brussels will be the pioneer for electric mobility at the Audi Group,” said Stadler. “For the battery cells, we rely on our strategic partners LG Chem and Samsung SDI. Oth of them have developed a high degree of expertise over many years. Both of them developed extremely high-performance cell modules: according to our specifications – and in Europe.”

Best electric cars to buy now

However, in spite of Audi’s CFO Axel Strotbek saying that the company will focus on plug-in hybrids and all-electric vehicles, Audi is still pushing ahead with development of hydrogen power, with Audi set to become the centre of excellence on hydrogen power within the Volkswagen group. “We also see great potential in fuel-cell technology,” said Stadler. “Our Audi h-tron concept study operates soley on electric power, and with hydrogen as an energy source – hence the name h-tron. 

“Audi will have competence-centre responsibility within the Volkswagen Group, and will bring this technology out of research into series development in the coming years.”

Audi has confirmed a £2.3billion pound spend in 2016 on electrification and digitalisation, while also confirming annual profits of £3.71billion in 2016.

Take a look at our verdict on the best hybrid cars on sale now...

Recommended

New 2021 Audi e-tron GT arrives to rival Tesla Model S
Audi e-tron GT - white front
Audi

New 2021 Audi e-tron GT arrives to rival Tesla Model S

The all-electric Audi e-tron GT uses the same tech and platform as the Porsche Taycan and will cost from £79,900 when it goes on sale in May
9 Feb 2021
What is Audi's Virtual Cockpit?
Audi Virtual Cockpit - header
Audi

What is Audi's Virtual Cockpit?

We give you the lowdown on Audi's hi-tech dashboard display screen, the Virtual Cockpit
19 Jan 2021
VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds
VW Emissions scandal update 2
Volkswagen

VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds

The UK’s High Court has ruled that VW installed devices to cheat emissions tests in thousands of its cars
6 Apr 2020

Most Popular

New 2021 Volvo C40 joins brand’s electric car line-up
Volvo C40 - front
Volvo C40

New 2021 Volvo C40 joins brand’s electric car line-up

The new Volvo C40 Recharge will take on electric car rivals such as the Tesla Model 3 and forthcoming Audi Q4 e-tron
2 Mar 2021
New Audi e-tron GT 2021 review
Audi e-tron GT - front
Audi e-tron GT

New Audi e-tron GT 2021 review

The tech-packed Audi e-tron GT EV is a landmark model for the German brand
2 Mar 2021
'Genesis’s aim is to lure Jaguar Land Rover customers'
Genesis
Opinion

'Genesis’s aim is to lure Jaguar Land Rover customers'

Mike Rutherford thinks luxury brand Genesis could take sales away from Jaguar Land Rover when it lands in the UK
1 Mar 2021