Advertisement

‘Electric cars will shake up the market - and the timing couldn’t be better’

With interest in electric cars growing, Steve Fowler explains how Polestar and Dyson can succeed

How long do you think it takes to launch a new car company? In the case of Polestar – the new electrified performance brand that sits within the Volvo Car Group – it’s just two years.

Back in 2015 on a frozen test track in Sweden, Volvo CEO Håkan Samuelsson, while reviewing an early production version of the Volvo Concept Coupe, decided that it shouldn’t wear a Volvo badge – but something different. And Polestar was born.

Advertisement - Article continues below

Best electric cars on sale

And last week in Shanghai, the Polestar 1 was launched to the world. That all goes some way to explaining why the 1 looks so much like a Volvo – because that’s what it was originally meant to be. But it’s also an important statement for what’s to come from a standalone Polestar.

As we reveal in this week’s issue of Auto Express, in 2019 we’ll see an all-electric Polestar saloon to rival Tesla’s Model 3. Then, in 2020, a low-slung all-electric Polestar SUV will be unveiled. And those cars, we’re promised, will better define what a Polestar will look like – and that’s not like a Volvo.

There’s plenty of work to be done before then as Polestar’s Brit COO, Jonathan Goodman, revealed. The pace will be frenetic, but with the tech involved it’s all achievable. Construction hasn’t even started yet on the Chinese factory that’ll produce the beautiful, hi-tech Polestar 1 from the start of 2019.

It’s the likes of Polestar and even Dyson that are really set to shake up the whole car market with innovative new models and different ways to buy them. And the timing for these predominantly electric brands really couldn’t be better.

The interest is already there, as the number of people viewing our EV stories online shows. They might not be ready to buy just yet, but I’m sure that time will come much sooner than people think.

Are you keeping an eye on the electric car market? If you would consider buying an EV, tell us why below.

Advertisement
Advertisement

Recommended

'Sorry Jeep, but Kia now makes the best all-American SUV'
Kia

'Sorry Jeep, but Kia now makes the best all-American SUV'

With Kia winning the World Car of the Year 2020 award with the American-built Telluride, Mike Rutherford believes Kia has beaten Jeep at their own gam…
18 Apr 2020
'Costs may drop, but buyers’ expectations don’t'
News

'Costs may drop, but buyers’ expectations don’t'

Just because premium brands can offer cheap finance deals, it doesn't mean that they can fob buyers off with poor customer service, says Deputy editor…
15 Apr 2020
“UK motor industry – your country and its people need you”
News

“UK motor industry – your country and its people need you”

Mike Rutherford thinks the motor industry can still do more to help provide life-saving medical kit
12 Apr 2020
‘What better than a thumbs-up from an existing owner?’
News

‘What better than a thumbs-up from an existing owner?’

Editor-in-chief Steve Fowler gives his view on our 2020 Driver Power survey, and is especially pleased by Kia's success
8 Apr 2020

Most Popular

New Skoda Octavia vRS 2020 ride review
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS 2020 ride review

We get our first taste of 242bhp Skoda Octavia vRS with Skoda tech development boss Christian Strube in the driver’s seat
10 Jul 2020
New Kia e-Niro 2020 review
Kia e-Niro SUV

New Kia e-Niro 2020 review

All-electric Kia e-Niro mid-sized SUV 
benefits from same updates as hybrid Niro versions
9 Jul 2020
New Cupra el-Born electric hot hatch offers 310-mile range
Cupra el-Born

New Cupra el-Born electric hot hatch offers 310-mile range

The sporty Cupra el-Born is the Spanish brand’s first all-electric vehicle – and it has a maximum claimed range of 310 miles
8 Jul 2020