Skip advert
Advertisement

‘Bold and creative, Sergio Marchionne will be sorely missed’

After his feats with Fiat and Chrysler, the car industry will miss Sergio Marchionne’s ingenuity, writes Jonathan Burn…

The automotive industry has lost one of its most respected and tenacious car chiefs. Last week Fiat Chrysler Automobiles (FCA) announced that its chief executive Sergio Marchionne had passed away following complications that occurred during surgery.

The 66-year-old (above) was due to step down from the role next spring, marking what have been almost 15 years at the head of one of the world’s largest car makers. However, it is without question that the company Marchionne leaves behind is far leaner, fitter and more relevant than the one he took charge of in 2004.

Advertisement - Article continues below

Opinion: following Marchionne will be a tough task

He brought the Fiat Group back from the brink of bankruptcy and became a figurehead in the industry through his bold, creative and determined attitude. He was publicly critical about his own products as well as those from rival brands, which meant an audience with Marchionne was never dull. He had a special relationship with the media; his outspoken but humorous approach added colour to an industry often very black or white.

During his time at the helm of FCA, his boldest decision was 2009’s takeover of the Chrysler Group. Since then, FCA has blossomed into a car industry powerhouse. Only two months ago Marchionne outlined FCA’s ambitious five-year product plan and proudly announced it was finally debt free.

Of course, FCA’s revival wasn’t orchestrated by Marchionne alone; the man who has taken over as CEO, Mike Manley, who was brought up in Bedfordshire, has also played a pivotal role in helping reshape the company. But it’s difficult to imagine FCA would find itself in the position it is today if it wasn’t for the guidance and intelligence of Marchionne. He will be sorely missed by all.

Ferrari went from strength to strength under Marchionne: check out our reviews of their best models

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025