Dacia sales boom in 2022 sets up electric and hybrid model push
Despite global supply chain shortages impacting the car market across the board, Dacia strengthened its sales and posted record-breaking market shares in 2022
Supply chain constraints continue to hamper car production across the global market, but in the face of these setbacks, Dacia has recorded significant sales growth in 2022. The brand sold its eight millionth vehicle last year, and UK sales were up by 55 per cent over 2021. In the midst of these successes, Dacia will be introducing further electrified models to sit alongside the Jogger Hybrid.
In total, Dacia sold 573,800 cars in 2022 - a 6.8 per cent increase year-over year, despite Dacia’s market regions receding by 5.5 per cent overall. The Sandero supermini made up 229,500 of these units, while the rugged Duster SUV achieved similar success with 197,100 hitting the road last year.
For its first year in showrooms, the Dacia Jogger didn’t achieve the same significant volumes as its siblings with 56,800 units sold, although it was still the second-best-selling non-SUV model in the C-segment class. The introduction of the Jogger Hybrid towards the end of last year could see it perform better in 2023.
Elsewhere in the range, the Dacia Spring - the company’s new-age electric city car which could arrive in the UK by 2024 - reached 48,900 sales, slotting in as one of Europe’s best-selling EVs. With a price tag of around €20,000, the Spring is one of the most affordable EVs available for European buyers, and a recently revealed Extreme trim level - bringing extra performance and design tweaks - aims to strengthen its foothold this year.
With sales growing by 55 per cent in the UK last year - despite overall car sales reducing by two per cent - Dacia’s market share increased to 3.1 per cent in 2022, making it the 13th most popular car brand on our shores.
Later in 2023, the brand will introduce Extreme models across the entire lineup, and further electrified models are expected to join the fray. Speaking on the firm’s latest sales figures, Dacia marketing and sales boss Xavier Martinet said:
“Dacia’s European sales volume and market share figures rose in 2022, confirming the relevance of our strategy based on redefining the essentials and tailoring our products to customer needs. In 2023, we are going to build on this momentum by extending our range of electrified vehicles, while staying true to Dacia’s positioning of offering our customers simplicity and the best value for money.”
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