Opinion

‘Ford’s scrappage scheme is good news for customers’

Graham Hope believes that Ford’s new scrappage scheme will incentivise drivers to buy cleaner cars

With the September plate change due on Friday, I’ve no doubt some of you may be ready to take the plunge and shell out on a new car.

So credit to Ford for its announcement last week of a scrappage scheme. To be honest, we haven’t had much to commend Britain’s top-selling car brand about of late; it had no winners at all in our New Car Awards this year. But as a piece of public relations opportunism, the timing of this news was perfect.

Ford announces petrol and diesel scrappage scheme

In this week’s issue, we explain what the blue oval is proposing (as well as details of the trade-in schemes that other makers have launched this year). But the gist of Ford’s offer is that you can get £2,000 off a selection of models in the company’s range, including the excellent new Fiesta, if you trade in any vehicle from any brand registered before 31 December 2009. This will then be scrapped.

On the face of it, everybody wins. Ford is gaining plaudits for facilitating the permanent removal of some of the most polluting vehicles from our roads. Off the back of this, it should help boost its sales at a time of year when interest is extremely high.

It’s good news for customers, too. Some who were already considering swapping will get a discount they hadn’t bargained for. And others may be finally tempted to chop in their old car for new wheels.

Of course, the reality is that in terms of tackling the wider issue of air pollution, this is a mere drop in the ocean. The number of cars likely to be scrapped won’t be significant in the general scheme of things; many owners who are running pre-2010 bangers won’t have the money to buy a new car anyway.

But as a piece of positive PR, it’s long overdue. The industry has been too slow to incentivise new products and shout about its work on cleaner tech to counter a very vocal anti-car lobby. Ford’s move is a start in redressing the balance, and so very welcome.

Will Ford’s scrappage scheme convince you to ditch your older car? Tell us your thoughts below!

Recommended

High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp
Hennessey Bronco
Ford

High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp

New Hennessey VelociRaptor 400 Bronco unveiled with more power and off-road upgrades
19 Jul 2021
New Ford Mustang Mach-E GT: prices and release date announced
Ford Mustang Mach-E
Ford

New Ford Mustang Mach-E GT: prices and release date announced

The fastest iteration of the Ford Mustang Mach-E offers 480bhp and costs from £67,225
9 Jul 2021
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021
Ford confirms two new flexible electric car architectures
Ford electric platform
Ford

Ford confirms two new flexible electric car architectures

New electric platforms to underpin a variety of Ford vehicles
27 May 2021

Most Popular

Limited-run Land Rover Defender Trophy Edition unveiled
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Limited-run Land Rover Defender Trophy Edition unveiled

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021