Opinion

‘Ford’s scrappage scheme is good news for customers’

Graham Hope believes that Ford’s new scrappage scheme will incentivise drivers to buy cleaner cars

With the September plate change due on Friday, I’ve no doubt some of you may be ready to take the plunge and shell out on a new car.

So credit to Ford for its announcement last week of a scrappage scheme. To be honest, we haven’t had much to commend Britain’s top-selling car brand about of late; it had no winners at all in our New Car Awards this year. But as a piece of public relations opportunism, the timing of this news was perfect.

Ford announces petrol and diesel scrappage scheme

In this week’s issue, we explain what the blue oval is proposing (as well as details of the trade-in schemes that other makers have launched this year). But the gist of Ford’s offer is that you can get £2,000 off a selection of models in the company’s range, including the excellent new Fiesta, if you trade in any vehicle from any brand registered before 31 December 2009. This will then be scrapped.

On the face of it, everybody wins. Ford is gaining plaudits for facilitating the permanent removal of some of the most polluting vehicles from our roads. Off the back of this, it should help boost its sales at a time of year when interest is extremely high.

It’s good news for customers, too. Some who were already considering swapping will get a discount they hadn’t bargained for. And others may be finally tempted to chop in their old car for new wheels.

Of course, the reality is that in terms of tackling the wider issue of air pollution, this is a mere drop in the ocean. The number of cars likely to be scrapped won’t be significant in the general scheme of things; many owners who are running pre-2010 bangers won’t have the money to buy a new car anyway.

But as a piece of positive PR, it’s long overdue. The industry has been too slow to incentivise new products and shout about its work on cleaner tech to counter a very vocal anti-car lobby. Ford’s move is a start in redressing the balance, and so very welcome.

Will Ford’s scrappage scheme convince you to ditch your older car? Tell us your thoughts below!

Recommended

What is Ford SYNC 3?
Ford Focus ST - screen
Ford

What is Ford SYNC 3?

The latest Ford cars are fitted with SYNC 3, but what does that mean?
10 May 2022
What is Ford SYNC 4?
Ford SYNC 4
Ford

What is Ford SYNC 4?

Some of the newest Ford models are fitted with SYNC 4 infotainment, but what does that mean?
9 May 2022
New Ford electric crossover to spearhead brand’s EV offensive
Ford electric crossover - exclusive image
Ford

New Ford electric crossover to spearhead brand’s EV offensive

The new electric Ford crossover will rival the Volkswagen ID.4, and will be joined in the brand's all-electric 'Model-e' line-up by coupe-SUV and a Pu…
29 Mar 2022
Secret cars Ford never built: from the RS200 successor to the new Escort
Ford RS200 - front
Features

Secret cars Ford never built: from the RS200 successor to the new Escort

A new book delves behind the scenes at Ford to reveal the reimagining of its Group B monster, plus the company’s struggles to replace the ageing Escor…
3 Mar 2022

Most Popular

Tipo 184: on the road in the Mazda MX-5 based kit car
Tipo 184 kit car front
Features

Tipo 184: on the road in the Mazda MX-5 based kit car

Inspired by classic Grand Prix racing cars, Darren Collins has created a model that faithfully recreates the originals, but with a twist - it’s actual…
11 May 2022
Best electric cars to buy 2022
Best electric cars
Electric cars

Best electric cars to buy 2022

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
28 Apr 2022
New Lucid Air 2022 review
Lucid Air - front tracking
Lucid Air

New Lucid Air 2022 review

Lucid's first model intends to make a lasting mark on the luxury EV market
13 May 2022