Skip advert
Advertisement

Ford to launch online car sales this summer

Lockdown has accelerated Ford’s plans to offer a complete online service

Britain’s biggest car brand, Ford, will offer a fully online sales channel later this summer, Auto Express can reveal.

Speaking exclusively to Auto Express, Ford of Britain boss Andy Barratt confirmed that Ford’s online offering would be ready “in quarter three.”

He also confirmed that Ford had accelerated its plans to offer online sales in the wake of the total retail shutdown, which ran from the end of March until June 1. “Without a doubt - adversity has created opportunity,” Barratt told us. “It’s allowed us to re-engineer our processes and get the dealers along. Some dealers were always digitally enabled, some were slightly slower in their ramp up, but everyone has accelerated that through.

Advertisement - Article continues below

“We’re also working with some external partners for digital showroom activity, even getting every dealer on to live chat - some just weren’t there.”

The new online channel is expected to enable buyers to specify their car, get a valuation on their part-exchange and agree finance terms without having to visit a dealer. However, the leads are likely to all be fed through to Ford dealers, who will facilitate the transaction and potentially deliver the vehicle directly to the customer, with Ford dealers already putting contactless handover procedures in place.

According to Barratt, Ford has learnt plenty from the online ordering process for the upcoming all-electric Mustang Mach-E, which will feed through to the new online offering. “We are accelerating our planning of what we were about to launch. We were working on something new anyway, which was coincidental with Mach-E, and you can buy a Mach-E online today,” he said.

Barratt did, however, sound a note of caution that the digital revolution could lead to job losses in dealerships. “I think some dealers will say: ‘do I need all these sales staff anymore on the basis that I’m so digitally enabled in a way that I never was before?’” 

Check out our handy tips for buying a car online here...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Most reliable cars to buy 2024
Most reliable cars - header image
Best cars & vans

Most reliable cars to buy 2024

How do you judge a new car’s reliability before taking ownership? The Driver Power survey has the answer…
12 Jun 2024
Best car check app 2024
Best car check apps - header image
Product group tests

Best car check app 2024

We check seven phone car check apps to see if they are hot or not
28 May 2024
What is an HPI check?
What is an hpi check
Tips & advice

What is an HPI check?

Many adverts will mention that a car is “HPI clear”, but what is an HPI check and should you get one on the car you're buying?
20 May 2024
Buying a used car: your complete guide
Classifieds
Tips & advice

Buying a used car: your complete guide

Buying a used car from a dealer or privately isn’t always easy. So here is our advice and tips on how to buy your dream second-hand motor
20 May 2024

Most Popular

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf
Nissan Leaf
News

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf

Nissan’s electric family hatchback with a huge discount is our Deal of the Day for 20 June
20 Jun 2024
No more EV! New BMW X3 gets petrol, diesel and PHEV power only
BMW X3 - front
News

No more EV! New BMW X3 gets petrol, diesel and PHEV power only

The all-new premium BMW X3 SUV has a sharp new look and cutting-edge tech, but no iX3 EV this time around
18 Jun 2024
New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away
Bugatti Tourbillon - front action
News

New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away

1,774bhp, a new naturally aspirated V16 engine and an otherworldly design mark out Bugatti’s next new generation hypercar
20 Jun 2024