Jaguar platform sharing talks and upmarket move revealed

Jaguar is set to move upmarket, while sharing tech with another car maker

Jaguar F-Type V6S badge

New Jaguar Land Rover CEO Thierry Bolloré has confirmed that Jaguar is talking to external partners about the brand’s new all-electric platform.

Bolloré recently revealed that Jaguar would be reinventing its entire line-up of cars in 2025 as part of JLR’s Reimagine plan, with the brand set to rival Tesla and Polestar by going all-electric. He also confirmed that Jaguar would not be sharing a platform with Land Rover, but would be developing its own bespoke architecture.

Now, however, talking at JLR’s investor conference, Bolloré said that Jaguar was talking with “a selection of actors” to work with on a new all-electric platform.

Jaguar’s decision to find a partner to work with “was a matter of scale and speed to go to market,” according to Bolloré, but he said that “naturally there is massive appetite to work with us.

Bolloré is leaving the strategy for future Jaguars to JLR chief creative officer Gerry McGovern and the choice of platform would be dictated by the design team. “It has to respect the proportion of the designs,” Bollore said.

Speaking to investors, Gerry McGovern said, “Great design begins with volume of proportions and clearly Jaguars will have quite significant different volumes of proportion compared to Land Rovers.

“Therefore, we need to look for opportunities out there in terms of architectures that we could utilise or refine to give the stunning jaw-dropping Jaguars I’m talking about.”

However, former Aston Martin CEO Andy Palmer recently told Auto Express that using a third-party platform would instantly put design constraints on McGovern and his team.

“If they buy [a platform] from someone else they’re constrained on design. There are something like 94 or 96 hard points on a platform, so the designer’s job is almost joining the dots,” said Palmer.

There is still a slim chance that Jaguar could develop its own platform, according to Bolloré. “It may be that we develop the platform internally, but it has to be design led,” he said.

“There is no point doing what we are doing with Jaguar unless these products are drop dead gorgeous."

Jaguar's upmarket move 

Investors were told that Jaguar would be moving upmarket with plans to “modernise and reimagine Jaguar in the luxury space. The brand would “target wealthier, younger, urban, creatively minded group.”

That will mean a more expensive positioning to hit Jaguar’s revenue targets with lower volume than Jaguar manages with its current line-up. “This new brand will be lower volume, it will be more exclusive and it will be a true luxury experience from the product to the way we take it to market,” said Gerry McGovern.

That was confirmed by Thierry Bolloré who insisted JLR would be targeting “profit over volume”.

Land Rover will beat Jaguar to full electrification with an all-electric version of the next generation of Range Rover, due in 2024. That car will sit on JLR’s MLA Flex platform, which was due to debut on this year’s all-electric Jaguar XJ saloon. That car has now been axed as part of the Reimagine plan.

Do you think the future looks bright for Jaguar? Join the debate in the comments...

Recommended

Jaguar Land Rover’s Nick Rogers to leave the company
Nick Rogers
Jaguar

Jaguar Land Rover’s Nick Rogers to leave the company

JLR's Executive Director of Product Engineering moves on after 37 years
22 Nov 2021
Jaguar Land Rover files £302 million loss for Q2 2021
Land Rover badge
Land Rover

Jaguar Land Rover files £302 million loss for Q2 2021

The company mainly attributes the loss to reduced production capacity brought on by the global semiconductor shortage
1 Nov 2021
The scariest cars we've ever driven
Scariest cars we've ever driven - header image
Best cars & vans

The scariest cars we've ever driven

As Halloween approaches, the Auto Express team have cast their minds back to the scariest cars they’ve had to endure
29 Oct 2021
'Bolloré's strategy is already having a good impact on Jaguar Land Rover'
Opinion JLR Thierry Bollore
Opinion

'Bolloré's strategy is already having a good impact on Jaguar Land Rover'

Steve Fowler says JLR CEO Thierry Bolloré's new approach is working wonders
24 Jun 2021

Most Popular

New seven-seat Dacia Jogger priced from £14,995
Dacia Jogger - Munich front
Dacia Jogger

New seven-seat Dacia Jogger priced from £14,995

Pre-orders open for the new Dacia Jogger ahead of 2022 deliveries, and low prices make it Britain’s cheapest seven-seater
1 Dec 2021
New Hyundai i20 N Line 2022 review
Hyundai i20 N Line - front
Hyundai i20 Hatchback

New Hyundai i20 N Line 2022 review

The new Hyundai i20 N Line hatch offers fun without the hot N car’s compromises
3 Dec 2021
Toyota to offer specialized electric car ‘hubs’ for bZ4X sales
Toyota bz4x
Toyota

Toyota to offer specialized electric car ‘hubs’ for bZ4X sales

Dealers will deliver series of specialized EV retail points to sell Toyota’s first bespoke EV, the bZ4X SUV
2 Dec 2021