Skip advert
Advertisement

New Kia logo revealed as part of aspirational rebranding

New corporate look for Kia as it enters new era with a heavy focus on electric cars

Kia has revealed a brand new logo as part of a wide-ranging rebranding exercise that will see the previously budget-oriented Korean marque sell itself to car buyers as more aspirational and a leader in automotive technology. 

The big scale revamp of the entire brand is part of the company’s ‘Plan S’ restructuring strategy revealed in 2020, which will see the company produce 11 different fully electric models by 2025.

Ditching the oval logo of old, the new badge is supposed to conjure up thoughts of ‘symmetry and rhythm,’ being a heavily stylised take on the Kia name. 

Advertisement - Article continues below

The company is also ditching its old ‘The Power to Surprise’ slogan in favour of a less humble motto: ‘Movement that inspires.’

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO.

The reveal of the new logo will be swiftly followed by a tangible demonstration of what Kia’s new brand image is all about on 15 January, when it will reveal how its new ethos will apply to future models. 

In 2021, the brand will launch a flagship electric car that will be a sleek coupe-SUV using an all new platform called E-GMP. Internally, the model is known as the Kia CV, and it will have “around 300 miles” of range and offer a “sub-20-minute recharge time,” while the very fastest version of the brand’s incoming halo car will do 0-62mph in under three seconds.  

What do you think of Kia's new logo? Let us know in the comments section below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Kia EV4 revealed at last! Volkswagen ID.3 rival incoming
Kia EV4 saloon - front

New Kia EV4 revealed at last! Volkswagen ID.3 rival incoming

First official images of Kia’s electric family car have surfaced, and it looks all but identical to the concept
News
16 Feb 2025
New Kia PV5 teaser images tell us it will look very different to its electric van rivals
Kia PV5 teaser - front

New Kia PV5 teaser images tell us it will look very different to its electric van rivals

Latest pictures show the Kia PV5 will bring concept looks to the commercial vans class as it gears up for unveiling this month
News
13 Feb 2025
New 2025 Kia EV4 teased ahead of imminent reveal
Kia EV4 teaser - front

New 2025 Kia EV4 teased ahead of imminent reveal

Kia is aiming directly at Tesla with its ultra-modern all-electric saloon and future hatchback models
News
13 Feb 2025
New Kia EV2 Concept teasers reveal more on entry-level electric compact
Kia EV2 teaser - front

New Kia EV2 Concept teasers reveal more on entry-level electric compact

The EV2’s design should closely match Kia’s range of EV-badged models
News
13 Feb 2025

Most Popular

Car Deal of the Day: High-spec Nissan Qashqai for £191 a month is a steal
Nissan Qashqai - front cornering right

Car Deal of the Day: High-spec Nissan Qashqai for £191 a month is a steal

The Nissan Qashqai is a family favourite, with plenty of style and kerb appeal. It’s our Deal of the Day for 13 February
News
13 Feb 2025
New Volkswagen Transporter Shuttle 2025 review: makes 7-seater SUVs feel cramped
Volkswagen Transporter e-Shuttle - front

New Volkswagen Transporter Shuttle 2025 review: makes 7-seater SUVs feel cramped

The Ford-based Volkswagen Transporter Shuttle is refined, good to drive and has plenty of space in all three rows
Road tests
14 Feb 2025
Ford Capri vs Cupra Tavascan: similar, stylish but only one can win
Ford Capri and Cupra Tavascan - front tracking

Ford Capri vs Cupra Tavascan: similar, stylish but only one can win

Ford brought back the iconic Capri name for its new coupé-SUV, which shares its platform with the fresh Cupra Tavascan. Which is the top dog?
Car group tests
15 Feb 2025

Find a car with the experts