"It's going to get more difficult for every new Kia to impress us"

Kia has a tough job ahead if it intends to keep improving its cars, says Steve Fowler

Chatting to some senior car industry execs this week, we got around to discussing the ebb and flow of success in the car business. Consistent brilliance is rare and even the mighty will occasionally produce cars that fail to impress. 

Take these two British brands: Ford and Vauxhall. Vauxhall's on a bit of a roll at the moment, while the Ford line-up isn't as strong as it once was. Whether that reverses anytime soon I'm not sure, but you can count on the good times coming back for Ford at some stage - let's hope so, anyway.

Skoda is a brand that I've really enjoyed watching over the past 15 years. After initial success with a whole range of great cars, things dipped a bit, but now it's back with a bang. The new Superb is an awesome car: super-stylish, spacious, well built and efficient.

2016 Kia Sportage front

I've also enjoyed watching the rise and rise of the Korean brands, Kia and Hyundai. Every time a new model is launched, it's hailed as the best car yet to come out of Korea. But how much longer can that go on? Enter the new Sportage, which we've already driven in prototype form this week.

The last Sportage was a revelation for Kia - a car so pretty it could sell on looks alone. But it didn't need to - it rode the crest of the SUV wave with a breadth of talents that took it to the top of the class.

The Sportage - and Kia - are at that difficult stage where expectations are so high, it gets harder to impress. Take the new Sportage's design, for example - if I'm honest, I think the current car is prettier.

Kia promises even better quality, efficiency and driving dynamics, but so does everyone else. It's no longer the new kid on the block with the interest that brings - from now on in, the battle gets tougher.

Do you think Kia is on a roll? Let us know what you think in the comments below...

Recommended

Kia Sportage 1.6T GDi GT-Line S: Deal of the Week
Kia Sportage deal of the week - front
Sponsored

Kia Sportage 1.6T GDi GT-Line S: Deal of the Week

The ever-popular Kia Sportage is this week’s deal of the week, brought to you by our sister site BuyaCar with a free 12-month warranty worth £299
26 Feb 2021
Kia Sportage review
Kia Sportage - front
Kia Sportage

Kia Sportage review

The well-equipped and stylish Kia Sportage is a solid all-rounder.
17 Feb 2021
New Kia Sportage JBL Black Edition unveiled
Medium SUVs

New Kia Sportage JBL Black Edition unveiled

Special edition Kia Sportage JBL features a range of cosmetic tweaks and a new eight-speaker stereo
16 Dec 2020
New 2021 Kia Sportage SUV to get radical look
News

New 2021 Kia Sportage SUV to get radical look

The boldly styled new Kia Sportage is expected to go on sale within 12 months, and our exclusive images preview how it could look
11 Dec 2020

Most Popular

BMW 128ti vs Volkswagen Golf GTI
BMW 128ti vs Volkswagen Golf GTI
Car group tests

BMW 128ti vs Volkswagen Golf GTI

The new BMW 128ti goes up against the latest iteration of the car that kicked off the hatch segment - the Volkswagen Golf GTI
27 Feb 2021
Jaguar platform sharing talks and upmarket move revealed
Jaguar F-Type V6S badge
Jaguar

Jaguar platform sharing talks and upmarket move revealed

Jaguar is set to move upmarket, while sharing tech with another car maker
27 Feb 2021
Volvo XC40 Recharge gets extra range in first over-the-air update
Volvo XC40
News

Volvo XC40 Recharge gets extra range in first over-the-air update

The software update brings minor improvements to the electric SUV’s driving range and charging time
26 Feb 2021