Skip advert
Advertisement

"It's going to get more difficult for every new Kia to impress us"

Kia has a tough job ahead if it intends to keep improving its cars, says Steve Fowler

Chatting to some senior car industry execs this week, we got around to discussing the ebb and flow of success in the car business. Consistent brilliance is rare and even the mighty will occasionally produce cars that fail to impress. 

Take these two British brands: Ford and Vauxhall. Vauxhall's on a bit of a roll at the moment, while the Ford line-up isn't as strong as it once was. Whether that reverses anytime soon I'm not sure, but you can count on the good times coming back for Ford at some stage - let's hope so, anyway.

Advertisement - Article continues below

Skoda is a brand that I've really enjoyed watching over the past 15 years. After initial success with a whole range of great cars, things dipped a bit, but now it's back with a bang. The new Superb is an awesome car: super-stylish, spacious, well built and efficient.

2016 Kia Sportage front

I've also enjoyed watching the rise and rise of the Korean brands, Kia and Hyundai. Every time a new model is launched, it's hailed as the best car yet to come out of Korea. But how much longer can that go on? Enter the new Sportage, which we've already driven in prototype form this week.

The last Sportage was a revelation for Kia - a car so pretty it could sell on looks alone. But it didn't need to - it rode the crest of the SUV wave with a breadth of talents that took it to the top of the class.

The Sportage - and Kia - are at that difficult stage where expectations are so high, it gets harder to impress. Take the new Sportage's design, for example - if I'm honest, I think the current car is prettier.

Kia promises even better quality, efficiency and driving dynamics, but so does everyone else. It's no longer the new kid on the block with the interest that brings - from now on in, the battle gets tougher.

Do you think Kia is on a roll? Let us know what you think in the comments below...

Skip advert
Advertisement
Editor-in-chief

Steve Fowler has been editor-in-chief of Auto Express since 2011 and is responsible for all editorial content across the website and magazine. He has previously edited What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Skip advert
Advertisement

Recommended

Best hybrid cars on sale 2024
Best hybrids - header image
Best cars & vans

Best hybrid cars on sale 2024

With more hybrid cars on the market than ever before, these are the best ones to buy according to our road test team…
19 Apr 2024
Best-selling cars 2024: the UK’s top 10 most popular models
Best-selling cars 2024 - header image
Best cars & vans

Best-selling cars 2024: the UK’s top 10 most popular models

These are the country’s most popular cars of the year so far, but which is in pole position?
4 Apr 2024
Kia Sportage review
Kia Sportage - front tracking
In-depth reviews

Kia Sportage review

Featuring plenty of space, great on-board technology and a comfortable ride, the Kia Sportage is a first-rate family SUV
19 Mar 2024
Best cars for £10,000 or less
Best cars for £10,000 - header
Best cars & vans

Best cars for £10,000 or less

£10,000 is a strong budget in the used car market, here are some of the best cars for the money
14 Mar 2024

Most Popular

Car Deal of the Day: sensational BMW M2 is a bargain at this price!
BMW M2 - front tracking
News

Car Deal of the Day: sensational BMW M2 is a bargain at this price!

Our Day of the Day for 18 April is the formidable BMW M2 performance car
18 Apr 2024
New Vauxhall Mokka Griffin lowers small SUV’s price to £21,555
Vauxhall Mokka Griffin front 3/4
News

New Vauxhall Mokka Griffin lowers small SUV’s price to £21,555

The Griffin trim level is carried over to the petrol-powered models after appearing on the Mokka Electric
18 Apr 2024
Mazda CX-80 2024 preview: walkaround, specs and full details
Mazda CX-80 - front studio
News

Mazda CX-80 2024 preview: walkaround, specs and full details

Mazda’s first seven-seater in Europe for nearly a decade, the new CX-80 will be offered with plug-in hybrid or straight-six diesel power
18 Apr 2024