Opinion

'MINI is looking in great shape for the next 60 years'

Having just celebrated its 60th birthday, Editor-in-Chief Steve Fowler says MINI is looking good for the next 60 too

OPINION MINI Electric

This year MINI is celebrating its 60th birthday, but this week we’ve been looking forward to the next 60 years with an exclusive preview of the next generation MINI hatch.

MINI is a brand I’ve always admired, from the original Mini (still, in my view, the cleverest car ever made) to the current line-up and how the brand has been managed by parent company BMW.

Best electric cars on sale

You won’t be surprised to hear that there’s a MINI in the Fowler household and, if my wife had her way, there’d be another – the MINI electric is on her wish list.

She might have to wait a while, though. Apparently over 60,000 people have already expressed an interest in the MINI Electric. It’s not on sale until early next year, but in the UK, MINI tells me there are over 800 people on the waiting list already. And judging by our early drive a few months ago, they’re going to have quite some car to look forward to.

Purists will say that the burgeoning MINI model range isn’t very MINI – and in size terms they’re right. But that hasn’t stopped the Countryman being a sales success, with the Clubman seemingly a mainstay of the brand’s line-up, too.

MINI is more of a movement than a size of car. It’s about enjoying your car from the moment you walk up to it and take in the styling, to the way it makes you feel when you drive it. All in an affordable and easy-to-use package. That’s always been the MINI way and what I like about it; since day one it’s been the UK’s People’s Car. 

Engineering ingenuity has always been key, too, and it sounds like we’ll be seeing much more of it in the future, putting the BMW Group’s tech to good use. Oh, and in a smaller package, too; it sounds like the next generation of MINI hatch could really be mini again!

Do you agree with Steve about the future of MINI? Let us know in the comments below...

Recommended

MINI Vision Urbanaut turned into working concept car
MINI Urbanaut - front
MINI

MINI Vision Urbanaut turned into working concept car

The MINI Vision Urbanaut is a driveable, radical concept, which previews some interior touches coming on next-generation MINI Hatch
29 Jun 2021
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021
LEC launches affordable EV conversion for classic Mini
LEC MINI Electric
MINI

LEC launches affordable EV conversion for classic Mini

The conversion sees the Mini’s A-Series engine replaced with a dinky electric motor and a 20kWh battery for a range of 70 miles in the city
10 Jun 2021
BMW and MINI launch charging service for UK electric car customers
BMW charging scheme
BMW

BMW and MINI launch charging service for UK electric car customers

BMW and MINI's new package offers access to more than 11,000 charge points in UK
26 May 2021

Most Popular

New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
Land Rover unveils limited-run Defender Trophy Edition
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Land Rover unveils limited-run Defender Trophy Edition

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021