Skip advert
Advertisement

MINI eyes larger SUV model to sit above Countryman

The success of the Countryman could see MINI launch an ever larger SUV, bosses suggest

MINI’s expansion could see the firm launch a model even larger than the latest Countryman SUV, the company’s design boss has suggested to Auto Express. 

Built by a third party at a plant in Born, Netherlands rather than the firm’s HQ in Oxfordshire in the UK, the latest Countryman - launched in 2017 - is the largest car in the company's history. But it’s also one of the most successful, and has done well for the brand in an increasingly lucrative market. 

Asked about the model’s success and clear appetite for larger vehicles, MINI’s head of design Oliver Heilmer, told Auto Express that it has encouraged the firm to think about expanding its portfolio. 

Advertisement - Article continues below

“This is a question that we always ask ourselves at MINI. We try to find the boundaries we have,” Heilmer told us.“My opinion is that MINI stands for clever solutions, clever use of space and these two standards don't say anything about a specific size.”

Countryman sales in markets such as China and the US, which have a commanding influence in the decisions car manufacturers make, are continuously strong. Heilmer suggested that customers in these important markets are already asking for something larger. 

“The Countryman works pretty well in terms of size but in other markets  [such as] China and the US, the expectation is different, they could imagine having something bigger,” explained Heilmer. “In short, there is no limitation for us. But it has to stay and feel like a MINI, but not the size necessarily.”

While MINI’s design boss has hinted that the brand could look upwards for model expansion, the brand’s core product - the MINI Hatch - could go back to its roots with a smaller footprint for the next-generation model due in 2022.

Would you like to see a larger MINI SUV in the future? Let us know in the comments section...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Beijing Motor Show 2024 preview: the Auto China car show juggernaut returns
Geneva Motor Show
News

Beijing Motor Show 2024 preview: the Auto China car show juggernaut returns

Major manufacturers will be showing off their latest cars in China this month
10 Apr 2024
Best-selling cars 2024: the UK’s top 10 most popular models
Best-selling cars 2024 - header image
Best cars & vans

Best-selling cars 2024: the UK’s top 10 most popular models

These are the country’s most popular cars of the year so far, but which is in pole position?
4 Apr 2024
New MINI Aceman EV leaked online: honey they shrunk the Countryman!
MINI Aceman - front
News

New MINI Aceman EV leaked online: honey they shrunk the Countryman!

The first images of the all-electric MINI Aceman have surfaced online, ahead of the official reveal on 24 April
13 Mar 2024
Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024

Most Popular

New Volkswagen Golf 2024: facelifted hatchback icon on sale from 11 April
Facelifted Volkswagen Golf - front static
News

New Volkswagen Golf 2024: facelifted hatchback icon on sale from 11 April

The eighth-generation Golf has been given a mid-life refresh - just in time for the model’s 50th birthday
9 Apr 2024
New Skoda Kodiaq 2024 review - the do-it-all family SUV
Skoda Kodiaq 2024
In-depth reviews

New Skoda Kodiaq 2024 review - the do-it-all family SUV

The Kodiaq aims to be the do-it-all SUV for families and it largely succeeds. The driving experience isn’t the most exciting, but for a big, practical…
12 Apr 2024
Toyota Yaris vs Renault Clio 2024 twin test: hybrid supermini battle
Toyota Yaris vs Renault Clio E-Tech - front tracking
Car group tests

Toyota Yaris vs Renault Clio 2024 twin test: hybrid supermini battle

With more and more electrified rivals arriving, Toyota has given its hybrid-only Yaris a facelift. We put it up against Renault’s class-leading Clio.
13 Apr 2024