Skip advert
Advertisement

MINI’s John Cooper Works to become EV sub-brand

Radical plan to develop JCW into a performance sub-brand focused on electrified vehicles

MINI intends to turn John Cooper Works into its own electrified performance sub-brand, which could even have its own dedicated model, Auto Express can exclusively reveal. 

JCW models currently account for around five per cent of MINI sales, but are among the most profitable models in the portfolio. The firm’s boss Bernd Körber believes that as MINI expands its EV offerings, there’s an opportunity to develop John Cooper Works into something more than it is today.

“The next phase of our portfolio is also about the next generation of John Cooper Works,” Körber explained to Auto Express. “The perception, I would say, when you look at John Cooper Works, it’s not the perception of a full-blown sub-brand. People very often perceive it as our top model or performance model. What we would like to do is make John Cooper Works a real electric performance brand.”

Advertisement - Article continues below

The first offerings from a JCW sub-brand aren’t expected until 2024 at the earliest, and are anticipated to be re-engineered versions of the three new ‘core’ models. These include a small three-door hatch, all-new compact EV crossover and a larger version of the Countryman. 

“There will still be a market and customer demand for ICE [internal combustion engine] John Cooper Works, but ultimately the performance [brand] will be electrified, and for MINI it fits,” Körber added. 

Asked if it was possible that John Cooper Works could develop its own bespoke model, Körber replied: “Not at this stage, but yes.”

Click here for our review of the MINI JCW GP...

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

Mini vs MINI vs MINI Cooper: the evolution of Britain's small car icon
Mini vs MINI vs MINI Cooper - header

Mini vs MINI vs MINI Cooper: the evolution of Britain's small car icon

For 66 years, the Mini – now MINI – has wowed car buyers with its cute looks and engaging handling. We see how this British icon has evolved
Car group tests
19 Apr 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
8 Apr 2025
BMW pauses EV production plan for MINI Oxford plant: slow electric car sales blamed
MINI Plant Oxford - production line

BMW pauses EV production plan for MINI Oxford plant: slow electric car sales blamed

Plans to build the electric MINI hatch and Aceman in the UK are now on hold
News
24 Feb 2025
MINI and Rolls-Royce lined up for latest BMW electric car technology
MINI Cooper E Classic - front tracking

MINI and Rolls-Royce lined up for latest BMW electric car technology

BMW Neue Klasse tech looks set to roll out to the entire BMW Group, extending from the small car to luxury car segments
News
21 Feb 2025

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025