New Nissan logo revealed alongside Ariya electric SUV

Just like Volkswagen, Nissan has revealed a new logo to kickstart its EV revolution

Nissan has released an updated version of its company badging to complement the launch of the all-new, pure-electric Ariya SUV

The updated logo swaps the boxed-in “Nissan” lettering – which has appeared on the company’s badge since the 1960s – for a more minimalist design, with slender lines and a narrower typeface. The company’s CEO, Makoto Uchida, describes the updated logo as “futuristic, while staying connected to the rich heritage of Nissan.”

New Nissan Ariya electric SUV unveiled ahead of 2021 launch

Volkswagen recently took a similar stance with its branding, releasing an equally minimalist redesign of its logo to coincide with the launch of its first purpose-built electric vehicle: the ID.3 hatchback.

Nissan’s tweaked badge will make its first appearance on the nose of the new Ariya EV, which is due to reach the UK showrooms within the next 18 months. 

Nissan says the badge will also feature on its upcoming combustion engined models, such as the third-generation Qashqai, the fourth-generation X-Trail and the firm’s all-new Z sports car. It will be gradually rolled out across the company’s entire fleet over the coming months.

What do you make of the updated Nissan badge? Let us know in the comments section below…

Recommended

Renault and Nissan suffer heavy losses in 2020
Renault reveal
Renault

Renault and Nissan suffer heavy losses in 2020

Renault posted a loss of almost £6.6 billion for the first half of 2020 – and Nissan’s finances took a £1.12 billion hit
30 Jul 2020
New Nissan Ariya electric SUV unveiled ahead of 2021 launch
Nissan Ariya

New Nissan Ariya electric SUV unveiled ahead of 2021 launch

The Nissan Ariya, a rival for the Tesla Model Y, has arrived with a maximum range of 310 miles and pricing from around £37,500
15 Jul 2020
Nissan Sunderland: Factory's future dependent on Brexit deal
Nissan Ariya concept
Nissan

Nissan Sunderland: Factory's future dependent on Brexit deal

Nissan's vast Sunderland plant survived global cost-cutting measures from Japanese maker, but its future is still in the balance
3 Jun 2020
Talks to move Renault Kadjar and Captur production to Nissan Sunderland on hold, according to reports
News

Talks to move Renault Kadjar and Captur production to Nissan Sunderland on hold, according to reports

Renault and Nissan were in talks to move production of the two SUVs from Spain to the UK, but these discussions have been paused due to political clim…
1 Jun 2020

Most Popular

'MG's sales must rank as the success story of the year, possibly the decade'
MG 2020
Opinion

'MG's sales must rank as the success story of the year, possibly the decade'

Mike Rutherford says plenty of big car brands could learn from MG's focus on cheap cars
17 Jan 2021
Hyundai i30 vs Volkswagen Golf
Hyundai i30 vs Volkswagen Golf - main
Car group tests

Hyundai i30 vs Volkswagen Golf

Can the updated Hyundai i30 provide tough competition for the latest Volkswagen Golf?
16 Jan 2021
Can I drive my car during the Covid-19 lockdown?
Speed limit to be cut to 60mph on M1
Tips & advice

Can I drive my car during the Covid-19 lockdown?

England is in lockdown for the third time, with the rest of the UK employing similarly drastic measures - what does this mean for drivers?
5 Jan 2021