Skip advert
Advertisement

'Polestar: the first of many new brands coming soon'

Polestar is just one of the new electric-only brands set to change the automotive landscape, says editor-in-chief Steve Fowler

OPINION Polestar 2

Firstly, let me start with a word of thanks to you. At this time every year, we publish our official sales figures – just as the car industry does. The magazine ABCs let you know which titles are doing well, and which aren’t. This year was a particularly good one for Auto Express in what is, let’s face it, a challenging market. 

Advertisement - Article continues below

We proud to say that we’re still Britain’s biggest-selling weekly car magazine, and by a bigger margin than before. That’s down to you. We’re hugely grateful for your ongoing support and will continue to ensure we’re the best at what we do – for you. As always, please do keep the feedback coming.

Best electric cars to buy

One thing we’re often getting comments on is the coverage we give to electric cars. With our focus on the latest news, we’re just reacting to what’s happening in the industry. And as our government is insisting, it’s the way we’ve got to go, whether we like it or not.

This week’s cover star is from a new brand that sits under the Volvo umbrella. Only last week I was over in Sweden talking about, amongst other things, electrification. I spotted a few Polestar models being driven around and they look sensational. Now we’re able to bring you our first-drive verdict on the brand’s new Polestar 2 – a rival for Tesla’s big-selling Model 3.

After the launch of the hybrid Polestar 1, the new Swedish/Chinese brand has committed to being fully electric. And there will be plenty more new brands gracing the pages of Auto Express in the coming weeks and months, all with electrification at their core.

But rest assured, we still very much have petrol (and diesel) in our veins. As I write this, I’m about to go and drive a couple of BMW’s latest M models – more about them in a couple of weeks. In spite of the performance brand also talking about electrification – like everyone else, it has to – it’s also clear that petrol V8 power still has its place. And it will always have its place at Auto Express.

Do you agree with Steve? Let us know in the comments below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Polestar 2 to be replaced by Polestar 7 in new Apple iPhone-style naming plan
Polestar 1 close up of the grill and badge
News

Polestar 2 to be replaced by Polestar 7 in new Apple iPhone-style naming plan

The next-generation Polestar 2 will be called Polestar 7 in a move to a new chronological naming strategy
16 May 2024
Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
Geely and NIO agreement could see battery swapping tech on Volvo, Polestar and Lotus cars
Volvo EX30 - front action
News

Geely and NIO agreement could see battery swapping tech on Volvo, Polestar and Lotus cars

The Chinese giant behind Volvo, Polestar and Lotus will join forces with NIO on battery tech
30 Nov 2023
​Polestar 0 and the quest for the carbon neutral car
Polestar 0 Project decal
News

​Polestar 0 and the quest for the carbon neutral car

Polestar wants to build a truly carbon neutral car by 2030 and although it’s a huge challenge, the Polestar 0 project means business
13 Nov 2023

Most Popular

Mercedes says ‘no thank you’ to EQ: EV brand to be axed
Mercedes-AMG EQS 53 - EQS badge
News

Mercedes says ‘no thank you’ to EQ: EV brand to be axed

Mercedes will roll back EQ branding for its electric cars as the first generation of EV models reaches the end of its lifecycle.
15 May 2024
Ooh la la: new DS flagship to get inspiration from world’s coolest car
DS flagship - exclusive image
News

Ooh la la: new DS flagship to get inspiration from world’s coolest car

The iconic Citroen DS was voted the world’s coolest car by our readers and now DS is aiming for the same success with its new premium flagship
15 May 2024
Ultra-exclusive Morgan Midsummer speedster is a hot ticket for the hot weather
Morgan Midsummer - front
News

Ultra-exclusive Morgan Midsummer speedster is a hot ticket for the hot weather

Morgan has teamed up with Pininfarina to create the Midsummer, just 50 examples of which will be built – and they’re all sold
16 May 2024