Latest on Rolls-Royce SUV

Auto Express speaks to Rolls-Royce's design director at the Geneva Motor Show

Rolls-Royce SUV

The Rolls Royce SUV hinted at by CEO Torsten Müller-Ötvös late last year is still very much in the early stages of development. At Geneva, we spoke to Design Director Giles Taylor about the potential for a Rolls off-roader. He told us: "If you ask me, ‘Am I sketching an SUV or SUV-type car?’ ... Yes. But as for anything further on than that, it's too soon to say.”

The trick to getting the SUV right will be transferring the classic Rolls-Royce proportions into a higher-riding form. And while Taylor and his design team feel up to the challenge, Taylor adds that an SUV with similar proportions to a Range Rover might not be the right direction for the brand.

Instead, he confirmed that Rolls plan for the mid-term is to consolidate its current, strong position in the GKL++ market (cars that cost above £200,000.)

“We’re not chasing volumes, like some others. We’re in a really strong, very profitable position now and we want to ensure that the exclusivity demanded by our customers is maintained.”

“So while I’m sketching a number of different types of bodystyles, including finalising the look of the next Phantom, we’re more into developing the bespoke side of our business.”

A Rolls’ spokesman confirmed that, “with Phantom it’s almost a hundred per cent of customers who order something bespoke. And even with Ghost it’s around 80 per cent, which is way higher than we predicted.”

The updated Ghost, which debuted in Geneva, shows how the focus is on bespoke ordering for the firm. The new seats, for example, feature more leather sections, and each of these can be had in a different colour should the customer wish.

Recommended

Geneva Motor Show to launch Qatar exhibition in 2022
Geneva Motor Show
News

Geneva Motor Show to launch Qatar exhibition in 2022

Geneva Motor Show heads to the middle east with a spin-off event planned in Doha every two years from 2022 or 2023
25 Aug 2021
New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar
Koenigsegg Gemera
Koenigsegg Gemera

New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar

The limited-edition Koenigsegg Gemera is a rival for the McLaren GT, but with almost three times as much power
17 Aug 2021
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021
Geneva Motor Show rescheduled for 2022
Geneva
Geneva Motor Show

Geneva Motor Show rescheduled for 2022

The GIMS organisers have announced the event will return next year, after this year’s show was cancelled due to the coronavirus pandemic
28 May 2021

Most Popular

Exclusive: banned 71-reg number plates released
Number plates
News

Exclusive: banned 71-reg number plates released

Latest DVLA list of banned UK registrations reveals which 71-plates are too rude for the road
21 Sep 2021
Volvo to ditch leather in all cars by 2030
Volvo interior
Volvo

Volvo to ditch leather in all cars by 2030

New C40 Recharge will be first Volvo to be offered without the option of leather upholstery
23 Sep 2021
New MG HS plug-in hybrid 2021 review
MG HS PHEV - front
MG HS SUV

New MG HS plug-in hybrid 2021 review

We find out where the new MG HS PHEV fits in the highly competitive plug-in hybrid SUV sector
21 Sep 2021