Rolls-Royce 103EX Vision Next 100 concept reveals the future of luxury

The Rolls-Royce crystal ball has revealed the future of super-luxury cars and it looks a lot like the EX103 Vision Next 100 concept

Rolls-Royce has provided a unique insight into what the ultimate luxury car might look like over the next century with a new EX103 Vision Next 100 concept.

The model was unveiled as part of an event celebrating owner BMW’s centenary held at the Roundhouse in North London, and sits alongside similar futuristic models from BMW and stablemate MINI.

Described as the first ‘purely visionary’ concept in the brand’s 112-year history, the model is clearly recognisable as a Rolls, and at 5.9 metres long, is broadly the same length as a Phantom.

• Best luxury cars to buy now

The concept’s body work almost completely encases its wheels, giving the impression that they're floating a few inches off the ground. The curving roofline and pinched rear end are classic sports car and probably the sportiest thing seen on a car carrying the Rolls-Royce badge in living memory. In profile, the uncompromisingly vertical Rolls-Royce nose is evident while the shoulderline steps up dramatically over the rear wheels to accentuate that powerful stance.

The entire roof of the car hinges upwards when the door is opened so passengers can simply step inside and sit down with no ungainly ducking. If you’re looking at that rakish rear wondering where your luggage is going to fit, Rolls has incorporated a large boot space behind the front wheel.

It’s based on an advanced lightweight platform with a high-performance electric drive that features two 250kw motors on the front and rear axles. But the wheelbase and even the design of the body can be specified by the customer, taking personalisation to new, unprecedented levels.

Four key pillars of luxury

The Vision Next 100 seeks to address Rolls’ customers’ needs in four key areas. The Personal Vision strategy will allow buyers to commission their own entirely individual Rolls based on a hi-tech chassis powered by a zero emissions powertrain.

MINI Vision Next 100 Concept revealed

The Grand Sanctuary promotes the idea of the interior as a personal retreat, and there is no compromise in luxury, as witnessed by the Vision Next 100’s use of Macasser Wood and hand-twisted silk. A huge panoramic window is claimed to give outstanding visibility, while the sense of space is heightened by the lack of a driver’s seat - the car is designed to waft along autonomously.

The third pillar is described as the Effortless Journey. Passengers are guided by a virtual assistant, represented in a digital Spirit of Ecstasy, which appears on a full-width transparent OLED display. This learns the preferences of the owner, and advises on journeys and points of interest accordingly.

• BMW Vision Next 100 concept car

Finally there’s what Rolls is terming the Grand Arrival. This showcases exterior highlights including Crystal Water paintwork, a crystal Spirit of Ecstasy illuminated from inside and light projections that create a virtual red carpet for occupants to walk on.

Giles Taylor, Design Director Rolls-Royce Motor Cars, said: “With the Rolls-Royce Vision Next 100 we were very mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”

Adrian van Hooydonk, head of BMW group design, added: “In celebration of the pioneering spirit, the Rolls-Royce Vision Next 100 has been designed as the ultimate expression of the future of super-luxury mobility. It is an enlightening vision of the fascinating possibilities of Rolls-Royce in future.”

Do you think Rolls-Royce is headed in the right direction? Let us know in the comments section below…

Recommended

Rolls-Royce launches “Pursuit Seat” accessory for £6,500
News

Rolls-Royce launches “Pursuit Seat” accessory for £6,500

Rolls-Royce says its new, collapsible seat makes the perfect perch for outdoor performances and motorsport events
1 Dec 2020
Patent drawings leak mysterious new Rolls-Royce coupe concept
Rolls-Royce

Patent drawings leak mysterious new Rolls-Royce coupe concept

Rolls-Royce has filed a couple of patent drawings for a one-off concept coupe, which seems to be based on the Wraith coupe
23 Jul 2020
Classic electric car conversions boom in popularity
Electric cars

Classic electric car conversions boom in popularity

Retrofitting electric powertrains to classic cars is becoming fashionable for the environmentally conscious and well-heeled
24 Jun 2020
Rolls-Royce to be first UK car manufacturer to resume production
Rolls-Royce

Rolls-Royce to be first UK car manufacturer to resume production

Workforce returns on May 4, 117 years to the day since Rolls-Royce was formed
30 Apr 2020

Most Popular

New Volkswagen Touareg R 2021 review
Volkswagen Touareg R - front
Volkswagen Touareg

New Volkswagen Touareg R 2021 review

Our verdict as the Volkswagen Touareg R performance SUV gets plug-in hybrid tech
16 Apr 2021
New 2021 Audi Q4 e-tron on sale now, priced from £40,750
Audi Q4 e-tron - front
Audi Q4 e-tron

New 2021 Audi Q4 e-tron on sale now, priced from £40,750

Two body styles, three powertrains and four trim-levels confirmed for Audi’s compact Q4 EV, including a 295bhp quattro option
15 Apr 2021
New 2021 SEAT Ibiza facelift arrives with styling and tech updates
SEAT Ibiza facelift - front
SEAT Ibiza Hatchback

New 2021 SEAT Ibiza facelift arrives with styling and tech updates

The SEAT Ibiza supermini has been tweaked for 2021, with a new interior the star of the show
15 Apr 2021