Opinion

“Tesla is now the hunted instead of the hunter”

Chief reviewer Sean Carson thinks Tesla can’t afford to rest on its laurels at the top of the electric car tree with the likes of Audi, BMW and Mercedes all ready to launch new bespoke EVs

It already seems as if Tesla has been around for ages, but in motor industry terms the brand has pretty much emerged overnight. Perhaps more quickly than anyone before it, the US company has moved from a curio-outsider to cutting edge.

You can read whether or not its Model 3 stays right at the top of its class when we tested it against Polestar 2 here. This showdown has prompted an interesting point: where will Tesla’s challenge come from in the future?

Polestar is one of the most credible brands to take Tesla on at its own game. But with the bigger, now-updated Model S, the likes of Audi and Mercedes have been left scrambling in Tesla’s wake.

Of course, these ‘legacy’ manufacturers are successful for a reason, and we know Audi, Mercedes and BMW all have bespoke EVs, underpinned by sophisticated engineering, waiting in the wings to launch. But initial details show that this crop of cars will only match what Tesla is doing, rather than pushing beyond it.

Tesla’s V3 Supercharging tech can charge at up to 250kW, adding a claimed 75 miles of range in just five minutes. Porsche offers similar with its Taycan, but at a price point way above cars like the Model 3.

As a new brand, then, Polestar has the right cards in its hand; it just needs to play them in the right order. It has the chance to innovate and carve itself out as a leader, but with close links to Volvo, it can also lean on a company that gets traditional ‘car things’ right. There’s certainly potential for it to be a key rival for Tesla as the industry evolves yet another step in the years ahead.

No doubt just as others are working furtively to develop the best zero-emission cars, Tesla won’t be resting on its laurels. But its time as the disruptor is over. Now it needs to continue to innovate, improve and scale up to see off fresh rivals – including, almost certainly, tech companies who are just as green to the car industry as Tesla itself was a few years ago.

Click here to read our Polestar 2 vs Tesla Model 3 twin test...

Recommended

New all-electric Vauxhall Astra-e to launch in 2023
Vauxhall Astra PHEV - full front
News

New all-electric Vauxhall Astra-e to launch in 2023

Vauxhall’s Astra-e EV will come in either hatchback or Sports Tourer estate guise
1 Jul 2022
New electric MG Cyberster roadster to take brand back to its roots
MG roadster exclusive image - front
News

New electric MG Cyberster roadster to take brand back to its roots

The all-electric two-seat MG sports car is poised to follow the likes of the MG TF and MGB, and our exclusive images preview how it could look
23 Jun 2022
Peugeot e-Rifter MPV gets interior update and revised lineup for 2022
Updated 2022 Peugeot e-Rifter - front action
News

Peugeot e-Rifter MPV gets interior update and revised lineup for 2022

The e-Rifter now comes with individual second row seats as standard and a lower starting price
9 Jun 2022
New Cupra Tavascan arrives as brand’s first electric SUV
Cupra Tavascan
Cupra

New Cupra Tavascan arrives as brand’s first electric SUV

New all-electric Cupra Tavascan will go on sale in 2024 as sporty Spanish brand’s second all-electric model
8 Jun 2022

Most Popular

EU demands speed limiters on all new cars from next week: know the rules and how they work
speed limiters
News

EU demands speed limiters on all new cars from next week: know the rules and how they work

Car industry body calls for UK government to adopt the new measures, but we’ll probably get them anyway…
29 Jun 2022
New Nissan Ariya 2022 review
Nissan Ariya - front
Road tests

New Nissan Ariya 2022 review

Nissan is looking to reestablish its electric car credentials with the new Ariya and rivals should be worried
30 Jun 2022
Best car manufacturers 2022
Best car manufacturers header
News

Best car manufacturers 2022

We reveal the UK’s best car brands based on the feedback from car owners who took our 2022 Driver Power survey...
29 Jun 2022