Skip advert
Advertisement
Opinion

“Tesla is now the hunted instead of the hunter”

Chief reviewer Sean Carson thinks Tesla can’t afford to rest on its laurels at the top of the electric car tree with the likes of Audi, BMW and Mercedes all ready to launch new bespoke EVs

It already seems as if Tesla has been around for ages, but in motor industry terms the brand has pretty much emerged overnight. Perhaps more quickly than anyone before it, the US company has moved from a curio-outsider to cutting edge.

You can read whether or not its Model 3 stays right at the top of its class when we tested it against Polestar 2 here. This showdown has prompted an interesting point: where will Tesla’s challenge come from in the future?

Polestar is one of the most credible brands to take Tesla on at its own game. But with the bigger, now-updated Model S, the likes of Audi and Mercedes have been left scrambling in Tesla’s wake.

Advertisement - Article continues below

Of course, these ‘legacy’ manufacturers are successful for a reason, and we know Audi, Mercedes and BMW all have bespoke EVs, underpinned by sophisticated engineering, waiting in the wings to launch. But initial details show that this crop of cars will only match what Tesla is doing, rather than pushing beyond it.

Tesla’s V3 Supercharging tech can charge at up to 250kW, adding a claimed 75 miles of range in just five minutes. Porsche offers similar with its Taycan, but at a price point way above cars like the Model 3.

As a new brand, then, Polestar has the right cards in its hand; it just needs to play them in the right order. It has the chance to innovate and carve itself out as a leader, but with close links to Volvo, it can also lean on a company that gets traditional ‘car things’ right. There’s certainly potential for it to be a key rival for Tesla as the industry evolves yet another step in the years ahead.

No doubt just as others are working furtively to develop the best zero-emission cars, Tesla won’t be resting on its laurels. But its time as the disruptor is over. Now it needs to continue to innovate, improve and scale up to see off fresh rivals – including, almost certainly, tech companies who are just as green to the car industry as Tesla itself was a few years ago.

Click here to read our Polestar 2 vs Tesla Model 3 twin test...

Skip advert
Advertisement

Sean’s been writing about cars since 2010, having worked for outlets as diverse as PistonHeads, MSN Cars, Which? Cars, Race Tech – a specialist motorsport publication – and most recently Auto Express and sister titles Carbuyer and DrivingElectric

Skip advert
Advertisement

Recommended

Mercedes-Maybach EQS SUV is £200,000 of electric opulence
Mercedes-Maybach EQS SUV front 3/4
News

Mercedes-Maybach EQS SUV is £200,000 of electric opulence

If a regular Mercedes EQS SUV isn’t flash enough, then Maybach might have the answer…
17 May 2024
Polestar 2 to be replaced by Polestar 7 in new Apple iPhone-style naming plan
Polestar 1 close up of the grill and badge
News

Polestar 2 to be replaced by Polestar 7 in new Apple iPhone-style naming plan

The next-generation Polestar 2 will be called Polestar 7 in a move to a new chronological naming strategy
16 May 2024
Halve the VAT on EVs to boost private sales, says VW boss
VW ID.4 - O/S tracking
News

Halve the VAT on EVs to boost private sales, says VW boss

VW UK boss wants a lower VAT rate for electric cars to bring down prices and stimulate demand from private buyers
16 May 2024
Mercedes says ‘no thank you’ to EQ: EV brand to be axed
Mercedes-AMG EQS 53 - EQS badge
News

Mercedes says ‘no thank you’ to EQ: EV brand to be axed

Mercedes will roll back EQ branding for its electric cars as the first generation of EV models reaches the end of its lifecycle.
15 May 2024

Most Popular

Renault Scenic review
Renault Scenic UK - front
In-depth reviews

Renault Scenic review

The Renault Scenic takes a pragmatic and polished approach to zero-emissions motoring
21 May 2024
Citroen C3 review
Citroen e-C3 - front
In-depth reviews

Citroen C3 review

A clever rethink of the small, affordable car theme, the C3 and its all-electric e-C3 twin have the potential to really shake up the market
22 May 2024
Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?
Skoda Scala and Citroen C4 - front tracking
Car group tests

Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?

The revised Skoda Scala takes on Citroen’s C4 in the battle to be the best-value family hatchback
18 May 2024