Skip advert
Advertisement

Confirmed: the new Toyota Prius is coming to the UK after all

There was no intention for the fifth-generation Toyota Prius to be sold in the UK, but Toyota has backtracked on its decision

We were shocked when Toyota said the latest Prius hybrid would not be coming to the UK, but in a surprising U-turn by the Japanese manufacturer, it’s now been announced that the new car will arrive here after all. Pricing and specifications haven’t been revealed yet.

Unveiled in November 2022, the fifth-generation Prius has been available in other markets around the world since the spring. Now, a Toyota spokesman has told Auto Express: “I can confirm that the car is now coming to the UK”. 

Toyota initially cited decreased demand as a reason why it wouldn’t bring the new model to the UK, with the likes of the C-HR and Corolla encroaching on sales for the mid-size family car. The Prius had been especially popular for the private hire industry in the UK thanks to its focus on efficiency, but the Corolla (which offered the same powertrain as the Prius) in particular has been stealing sales in recent years. 

Advertisement - Article continues below

The latest Prius continues to offer plug-in hybrid and ‘Series Parallel Hybrid’ powertrains, with promised fuel economy of up to 217mpg and CO2 emissions as low as 29g/km. 

The new car features a sleeker exterior design, borrowing plenty of styling elements from upcoming Toyota’s bZ range of electric cars. The Prius also gets a fresh interior look, with a much larger touchscreen than before. Much of its technology has been lifted from the all-electric bZ4X

In Europe, Prius pricing ranges from around €45,000 to €50,000 (roughly £39,000 to £43,000). If that price translates, the Prius would be much more expensive than the Corolla, which starts from £30,225 in the UK. 

Now check out our list of the most economical cars on sale right now...

Skip advert
Advertisement
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

Find a car with the experts

Skip advert
Advertisement

Recommended

Best plug-in hybrids to buy 2025
Best plug-in hybrid cars - header image

Best plug-in hybrids to buy 2025

The plug-in hybrid market has grown exponentially in recent years. Here are our electrified favourites
Best cars & vans
7 May 2025
Best small hybrids on sale 2025
Best small hybrids - header

Best small hybrids on sale 2025

Do you need good fuel economy, but don’t want a large PHEV? Here’s our list of the best small hybrids on sale in the UK
Best cars & vans
29 Apr 2025
Best Toyota cars: Our top Toyotas present and past
Best Toyota Cars - header

Best Toyota cars: Our top Toyotas present and past

Want to know which are the best Toyotas to buy? Here is our guide to the brand’s best cars, present and past
Best cars & vans
22 Apr 2025
Best used hybrid cars to buy now
Best used hybrid cars - header image

Best used hybrid cars to buy now

Want to embrace electrified driving but need the reassurance of an internal combustion engine? Try one of our favourite used hybrid cars
Best cars & vans
13 Mar 2025

Most Popular

EV affordability alarm! Running costs are £6k higher than for petrol cars, say car clubs
BYD Atto 3 - front cornering

EV affordability alarm! Running costs are £6k higher than for petrol cars, say car clubs

Running costs for car share club EVs are £6k higher than ICE equivalents according to new data
News
8 May 2025
Bargain prices drive used car sales boom, but new cars struggle to sell
Used Renault Arkana - front action

Bargain prices drive used car sales boom, but new cars struggle to sell

Demand for pre-owned cars beats pre-pandemic levels as buyers seek out bargains
News
9 May 2025
BYD beats Dacia, Honda and Citroen: Chinese EV giant already outsells ‘big’ UK brands
BYD Seal - full front

BYD beats Dacia, Honda and Citroen: Chinese EV giant already outsells ‘big’ UK brands

EV sales were up slightly last month year-on-year, but overall car sales were down as buyers tried to dodge increased road tax
News
9 May 2025