Vauxhall Go Instore service to trial new interactive car buying scheme

Vauxhall’s latest scheme 'Go Instore' offers customers online, real-time car-buying advice without visiting a dealer

Vauxhall is trialling a new car buying service called Go Instore in one of its London dealerships, offering customers a live interactive showroom experience via online video conferencing. 

The Go Instore scheme will allow customers to connect remotely with their local dealership to ask questions about the Vauxhall range and receive real-time demonstrations from the convenience of their own home.

Vauxhall cut dealer numbers

For added customer security the conference call offers two-way audio, but only one-way video. The customer’s camera is never accessed, and their voice data is never stored, unless specifically requested by the customer during the call. 

Vauxhall says response to the Go Instore scheme has been positive, with the new interactive platform already producing an increase in the number appointments made by customers. Vauxhall states that it intends to roll out the service across its network should the scheme’s popularity continue.

Traditionally, motorists make up to four visits to a dealership before finalising a deal. Now, that number has fallen to an average of two visits, with many customers doing the majority of their research on their smartphones rather than relying on the dealer network.

Now read our article on the decline of the traditional car dealership. Let us know your thoughts in the comments below…

Recommended

Vauxhall offers 30,000 miles of free charging with EV models
Vauxhall Corsa-e - cornering front
Vauxhall

Vauxhall offers 30,000 miles of free charging with EV models

Vauxhall extends 3-year/30,000 mile charging deal as part of wider EV push
12 Aug 2021
Stellantis confirms Ellesmere Port’s future as Vauxhall, Peugeot and Citroen electric van factory
Ellesmere Port - Stellantis
Vauxhall

Stellantis confirms Ellesmere Port’s future as Vauxhall, Peugeot and Citroen electric van factory

Vauxhall’s new parent company, Stellantis, will spend £100 million to convert former Astra production line over to electric vans
6 Jul 2021
New Opel Manta GSe ElektroMOD gets 145bhp and 124-mile range
Opel Manta GSe ElektroMOD - front
Vauxhall

New Opel Manta GSe ElektroMOD gets 145bhp and 124-mile range

Specs for the all-electric Opel Manta GSe ElektroMOD have been revealed, although the German brand has no plans to put it into production
18 May 2021

Most Popular

Exclusive: banned 71-reg number plates released
Number plates
News

Exclusive: banned 71-reg number plates released

Latest DVLA list of banned UK registrations reveals which 71-plates are too rude for the road
21 Sep 2021
Volvo to ditch leather in all cars by 2030
Volvo interior
Volvo

Volvo to ditch leather in all cars by 2030

New C40 Recharge will be first Volvo to be offered without the option of leather upholstery
23 Sep 2021
New MG HS plug-in hybrid 2021 review
MG HS PHEV - front
MG HS SUV

New MG HS plug-in hybrid 2021 review

We find out where the new MG HS PHEV fits in the highly competitive plug-in hybrid SUV sector
21 Sep 2021