Vauxhall Go Instore service to trial new interactive car buying scheme

Vauxhall’s latest scheme 'Go Instore' offers customers online, real-time car-buying advice without visiting a dealer

Vauxhall is trialling a new car buying service called Go Instore in one of its London dealerships, offering customers a live interactive showroom experience via online video conferencing. 

The Go Instore scheme will allow customers to connect remotely with their local dealership to ask questions about the Vauxhall range and receive real-time demonstrations from the convenience of their own home.

Vauxhall cut dealer numbers

For added customer security the conference call offers two-way audio, but only one-way video. The customer’s camera is never accessed, and their voice data is never stored, unless specifically requested by the customer during the call. 

Vauxhall says response to the Go Instore scheme has been positive, with the new interactive platform already producing an increase in the number appointments made by customers. Vauxhall states that it intends to roll out the service across its network should the scheme’s popularity continue.

Traditionally, motorists make up to four visits to a dealership before finalising a deal. Now, that number has fallen to an average of two visits, with many customers doing the majority of their research on their smartphones rather than relying on the dealer network.

Now read our article on the decline of the traditional car dealership. Let us know your thoughts in the comments below…

Recommended

Future classics 2022: car investments that could make you money
Future classics - header image
Best cars & vans

Future classics 2022: car investments that could make you money

Identifying future classic cars is a tricky but potentially lucrative business, here are our future classic recommendations
23 May 2022
Iconic Vauxhall Manta name to return on new all-electric SUV
Vauxhall Manta - front (watermarked)
Vauxhall

Iconic Vauxhall Manta name to return on new all-electric SUV

Vauxhall is set to bring back the famous Manta name on a sporty SUV to rival the Hyundai Ioniq 5 and our exclusive images preview how it could look
5 May 2022
Final British-built Vauxhall Astra rolls off Ellesmere Port production line
Vauxhall Astra on production line
Vauxhall

Final British-built Vauxhall Astra rolls off Ellesmere Port production line

Vauxhall’s Wirral-based factory has built its last Astra, as the facility prepares for an EV future
7 Apr 2022
Vauxhall Corsa and Mokka ranges revised with new trim levels for 2022
Vauxhall Corsa Design
Vauxhall

Vauxhall Corsa and Mokka ranges revised with new trim levels for 2022

The new-look line-up for the Vauxhall Corsa and Vauxhall Mokka is claimed to offer better value than before
6 Apr 2022

Most Popular

New electric MG Cyberster roadster to take brand back to its roots
MG roadster exclusive image - front
News

New electric MG Cyberster roadster to take brand back to its roots

The all-electric two-seat MG sports car is poised to follow the likes of the MG TF and MGB, and our exclusive images preview how it could look
23 Jun 2022
New 2023 Peugeot 408 heralds all-new body style for French brand
Peugeot 408 - front
News

New 2023 Peugeot 408 heralds all-new body style for French brand

Peugeot’s new 408 crossover will launch as a plug-in hybrid
22 Jun 2022
UK petrol and diesel prices: new records set as pressure grows on retailers to cut prices
High fuel prices. £2 per litre
News

UK petrol and diesel prices: new records set as pressure grows on retailers to cut prices

Cost of filling up rises again, but analysts expect supermarkets and other retailers may soon cut pump prices
22 Jun 2022