Skip advert
Advertisement

Halve the VAT on EVs to boost private sales, says VW boss

VW UK boss wants a lower VAT rate for electric cars to bring down prices and stimulate demand from private buyers

VW ID.4 - O/S tracking

Volkswagen Group’s UK boss Alex Smith has called for a halving of the VAT rate on electric vehicles to boost private sales. 

Smith said cutting the VAT on EVs from 20% to 10% would “give a clear signal” to private buyers about the importance of electric cars. He described the UK as having “two-speed adoption”, with tax incentives for company car drivers, but very little help for the private driver. 

Advertisement - Article continues below

Smith highlighted the dropping of the plug-in-car grant, the forthcoming introduction of Vehicle Excise Duty on EVs and the lack of exemption from the expensive car VED supplement as elements that could be reversed if Government wanted to send a clear signal that EVs are important. “Those are fiscally relatively minor signals that would say actually, there's a clear advantage in adopting electromobility as a private consumer.” 

But VW’s UK managing director said a bigger gesture would help change customer confidence, drawing parallels with other industries where eco tech attracts lower rates of VAT, such as solar panels. “I'd like to see a cut in VAT. Because that would be a very, very clear signal to the private consumer that electromobility is the direction of travel in this country.”

Smith said Volkswagen has “worked out a scenario in which we might want to order more cars from Germany”, if the Government was to implement a VAT reduction, predicting a significant boost in EV demand. 

He likened EV incentives to the Government scrappage scheme in 2009, where it incentivised trading-in older vehicles for new, more efficient ones. “Look at the support that the Government and manufacturers put into a scrappage scheme – clear cooperation between government and industry can yield very significant results,” Smith concluded. 

Want the latest car news in your inbox? Sign up to the free Auto Express email newsletter...

Skip advert
Advertisement

As Editor, Paul’s job is to steer the talented group of people that work across Auto Express and Driving Electric, and steer the titles to even bigger and better things by bringing the latest important stories to our readers. Paul has been writing about cars and the car industry since 2000, working for consumer and business magazines as well as freelancing for national newspapers, industry titles and a host of major publications.

Find a car with the experts

Skip advert
Advertisement

Recommended

What cars qualify for the electric car grant? Full list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

What cars qualify for the electric car grant? Full list with our best (and worst) picks

More than 40 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
19 Dec 2025
All-new Volkswagen ID. Cross spied as butch Ford Puma rival gets into shape
Volkswagen ID. Cross production car spy shots

All-new Volkswagen ID. Cross spied as butch Ford Puma rival gets into shape

The all-electric alternative to the Volkswagen T-Cross will go on sale before the end of 2026, and is expected to start from around £25k
News
16 Dec 2025
New Volkswagen Gen.Urban autonomous taxi to rival Tesla Cybercab
Volkswagen Gen.Urban

New Volkswagen Gen.Urban autonomous taxi to rival Tesla Cybercab

VW is looking into driverless car technology, inspired by Cybercab and Robotaxi
News
12 Dec 2025
New Volkswagen ID. Cross Concept review: VW’s new era begins right here
Volkswagen ID. Cross Concept - front

New Volkswagen ID. Cross Concept review: VW’s new era begins right here

Our drive in the Volkswagen ID. Cross Concept shows the brand's electric cars are heading in the right direction
Road tests
5 Dec 2025

Most Popular

New Ford Fiesta shaping up for its gigantic 2028 comeback
Ford Fiesta render Avarvarii

New Ford Fiesta shaping up for its gigantic 2028 comeback

Ford’s passenger-car business will get a new lease of life thanks to Renault’s Ampere platform, paving the way for two new small EVs
News
21 Dec 2025
New Nissan Sakura 2026 review: a kei car for Europe?
Nissan Sakura - front tracking

New Nissan Sakura 2026 review: a kei car for Europe?

All-electric versions of Japan’s kei car will help to form the basis of a new, low-cost, low-regulation EV from Europe’s manufacturers
Road tests
23 Dec 2025
Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last
90s heritage icons - header image

Iconic cars of the 1990s: the decade’s greatest high performance heroes together at last

The nineties saw some big changes culturally, but also plenty of star cars. We brought together some of the decade’s icons
Car group tests
20 Dec 2025