Skip advert
Advertisement

Halve the VAT on EVs to boost private sales, says VW boss

VW UK boss wants a lower VAT rate for electric cars to bring down prices and stimulate demand from private buyers

VW ID.4 - O/S tracking

Volkswagen Group’s UK boss Alex Smith has called for a halving of the VAT rate on electric vehicles to boost private sales. 

Smith said cutting the VAT on EVs from 20% to 10% would “give a clear signal” to private buyers about the importance of electric cars. He described the UK as having “two-speed adoption”, with tax incentives for company car drivers, but very little help for the private driver. 

Advertisement - Article continues below

Smith highlighted the dropping of the plug-in-car grant, the forthcoming introduction of Vehicle Excise Duty on EVs and the lack of exemption from the expensive car VED supplement as elements that could be reversed if Government wanted to send a clear signal that EVs are important. “Those are fiscally relatively minor signals that would say actually, there's a clear advantage in adopting electromobility as a private consumer.” 

But VW’s UK managing director said a bigger gesture would help change customer confidence, drawing parallels with other industries where eco tech attracts lower rates of VAT, such as solar panels. “I'd like to see a cut in VAT. Because that would be a very, very clear signal to the private consumer that electromobility is the direction of travel in this country.”

Smith said Volkswagen has “worked out a scenario in which we might want to order more cars from Germany”, if the Government was to implement a VAT reduction, predicting a significant boost in EV demand. 

He likened EV incentives to the Government scrappage scheme in 2009, where it incentivised trading-in older vehicles for new, more efficient ones. “Look at the support that the Government and manufacturers put into a scrappage scheme – clear cooperation between government and industry can yield very significant results,” Smith concluded. 

Want the latest car news in your inbox? Sign up to the free Auto Express email newsletter...

Skip advert
Advertisement
Paul Barker - editor, Auto Express
Former editor

As the former editor, Paul’s job was to steer the talented group of people that work across Auto Express and Driving Electric, as well as guiding the titles to even bigger and better things by bringing the latest important stories to our readers. Paul has been writing about cars and the car industry since 2000, working for consumer and business magazines as well as freelancing for national newspapers, industry titles and a host of major publications.

Skip advert
Advertisement

Recommended

The VW Group needs SEAT, so killing it would be madness!
Rutherford on SEAT

The VW Group needs SEAT, so killing it would be madness!

Mike Rutherford believes that SEAT should become the group’s budget brand while Skoda and Cupra move further upmarket
Opinion
27 Sep 2026
Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond
Best new cars coming soon 30/06/26

Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond

Here are the most important new cars from Alfa Romeo, Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
21 Sep 2026
New ABT creations are Volkswagen Multivan and California GTIs in all but name
New ABT Volkswagen Multivan and California GTI - front end

New ABT creations are Volkswagen Multivan and California GTIs in all but name

If you want hot hatch style but need to cater for a big family, ABT might have you covered - in Germany at least
News
17 Sep 2026
Sleek new Volkswagen Mission Efficiency unveiled: XL1 successor with 500-mile range
Volkswagen Mission Efficiency - front action

Sleek new Volkswagen Mission Efficiency unveiled: XL1 successor with 500-mile range

The Mission Efficiency is shaped by aerodynamics but has enough space for a family – and could be heading to showrooms with a £42k price tag
News
14 Sep 2026

Most Popular

New Citroen 2CV: the French £13k EV city car is sticking to retro styling
New Citroen 2CV teaser - headlight

New Citroen 2CV: the French £13k EV city car is sticking to retro styling

New budget-focused EV will closely follow the design of the original 2CV
News
5 Oct 2026
It’s hard to see how the Jaguar Type 01 will be a huge success
Rutherford Jaguar Type 01

It’s hard to see how the Jaguar Type 01 will be a huge success

Mike Rutherford warns that the majority of new car buyers do not go for big, expensive saloon cars such as the latest Jag
Opinion
5 Oct 2026
MG’s IM brand to launch third model in UK in 2027
MG IM6 - rear detail

MG’s IM brand to launch third model in UK in 2027

Big seven-seat SUV is on the cards for MG’s posh sub-brand
News
2 Oct 2026

Find a car with the experts