Lagonda is back! Aston Martin teases new super-saloon

Aston Martin has teased a new limited-run super-saloon that will revive the Aston Martin Lagonda brand and be offered to a select group of Middle Eastern customers on an invitation-only basis. Auto Express revealed spy shots of the Lagonda back in May 2014 but this is the first official image of the car.

The teaser image shows an elegantly elongated four-door that references both Aston Martin's own Rapide and the William Towns-designed Lagonda from 1976. 

Aston Martin Lagonda saloon: tech specs

Technical details are sketchy but it's expected that a 565bhp+ version of Aston's thunderous 5.9-litre V12 will take pride of place and there's certainly room under that expansive bonnet.

Drive will be sent to the rear wheels via a six-speed automatic transmission and performance should be worthy of the Aston Martin brand. Expect a top speed close to 200mph and 0-62mph pace around the 5-second mark.

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The new Aston Martin Lagonda will be based on the VH paltform that underpins all current Aston Martins but it will be sold in a very different way. Pricing has not been revealed but the exclusive car will be sold by invitation only and restricted to the Middle Eastern market. 

Aston Martin Lagonda: "exclusivity, quality and luxurious nature"

Aston Martin did reveal that the unique sales strategy for the Lagonda is due to "specific market demand" and that the price would be "commensurate with the car's exclusivity, quality and luxurious nature."

Aston Martins with this level of exclusivity are not unprecedented and Aston's Design Director Marek Reichman said that the new model "has been created as a piece of exceptional automotive art" in the same vein as the One-77 hypercar and the beautiful V12 Zagato.

Like its 1976 predecessor, which pioneered the use of LED instrumentation in its interior, the new Lagonda will employ cutting edge car design tech including carbon fibre bodywork. Each car will be hand-built at the firm's Gaydon factory using the same facilities that previously produced the One-77 and under the auspices of the 'Q by Aston Martin' special projects division responsible for the CC100 roadster. 

Aston Martin Lagonda: the history

Lagonda was founded in 1906 and bought by Aston Martin in 1947 when renowned boss David Brown was at the helm. It's operated in fits and starts ever since with the DB4-based Lagonda Rapide saloon arriving 1964 and a series of Aston Martin V8 based four-doors built between 1974 and 1976. 

The best known Aston Martin Lagonda was William Towns' squared-off saloon of 1976, although Aston did build a very limited run of Virage-based Lagonda cars in the early 1990s. It remains unclear if the new car will be badged as an Aston Martin Lagonda or simply as a Lagonda. 

What do you think of Aston's new super exclusive project? Is it good to see Lagonda back? Let us know in the comments section and then check out our list of the top luxury cars on sale now...