Next seven Aston Martins already mapped out

Aston Martin CEO Andy Palmer says brand’s next seven cars are “crystal clear” – but affordable Boxster rival isn’t on the cards

Aston Martin badge

The next seven Aston Martin models are already mapped out as part of CEO Andy Palmer’s vision for the future of the brand.

Speaking to Auto Express at the 2016 Geneva Motor Show Palmer said, “To me the next seven cars are absolutely crystal clear – all of them. We’ll reveal seven separate model lines over seven years under the two brands, Aston Martin and Lagonda.”

Aston’s ‘Second Century Plan’ highlights the range will be built on three pillars: sports cars, saloons, and crossovers and specials. 

Aston Martin DB11 unveiled at Geneva

With Palmer securing £500m worth of funding from shareholders and another “£200m plus a bit” from other investment it secures backing to deliver the firm’s next four cars: the DB11, the Vantage, the Vanquish and the all-electric DBX crossover revealed at last year’s Geneva show in concept form and to be built in an all-new factory in South Wales.

Aston Martin DB11 - front parked

“Aston Martin has always been one car. It’s always been about generating enough money to get to the next car. That doesn’t work – this industry requires a cadence of cars, so ultimately the money we’ve raised not only gives us the next four cars, but the freedom to invest in the three models after that. 

“Then we can copy and paste and plan. That’s what gives you sustainability.”

Palmer also confirmed that there are no plans for a more affordable Aston to slot into the range underneath the future Vantage, adding, “We’re limiting production at 7,000 cars. We’re not looking for volume.”

Are you excited about Aston Martin's seven-car plan? Let us know below...

Recommended

Mercedes to increase Aston Martin share holding to 20% as part of new deal
Aston Martin

Mercedes to increase Aston Martin share holding to 20% as part of new deal

Aston Martin to take further technologies from Mercedes in return for further shares in the financially battered British company
27 Oct 2020
New £765,000 Aston Martin V12 Speedster put through paces before 2021 launch
Aston Martin V12 Speedster - front
Aston Martin

New £765,000 Aston Martin V12 Speedster put through paces before 2021 launch

British brand’s Q Division using prototype of the 690bhp Aston Martin V12 Speedster supercar to complete the final touches
7 Oct 2020
New Aston Martin AMR-C01 sim racing rig revealed
Aston Martin

New Aston Martin AMR-C01 sim racing rig revealed

Brand’s first venture into sim racing comes in the dramatic shape of a carbon-bodied rig running Assetto Corsa
14 Sep 2020
Aston Martin DB5 Goldfinger: specs, gadgets and review
Aston Martin

Aston Martin DB5 Goldfinger: specs, gadgets and review

We’re given a Q branch-style briefing on the £3.3million Aston Martin DB5 Goldfinger, and then we take if for a drive
9 Sep 2020

Most Popular

UK van speed limits: all you need to know
Tips & advice

UK van speed limits: all you need to know

What's the speed limit for a van in the UK? It's not always the one you'll see posted on the road. We explain all
8 Oct 2020
New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp
Volkswagen Golf GTI Hatchback

New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp

The new Volkswagen Golf GTI Clubsport adds more power and gets an aero overhaul
13 Oct 2020
New Land Rover Discovery Sport PHEV 2020 review
Land Rover Discovery Sport

New Land Rover Discovery Sport PHEV 2020 review

The Land Rover Discovery Sport P300e plug-in hybrid promises 135mpg and an all-electric range of 38 miles, but does it deliver?
21 Oct 2020