Bentley Bentayga, Flying Spur and Continental GT to survive the switch to electric

The Bentley CEO sees no reason to axe the brand’s established model lines as it moves into the all-electric future

Conti GT

Bentley is likely to stick with existing models as it moves into an all-electric future, the company’s boss has said - although the British brand may also expand its portfolio at the same time.

The Crewe-based manufacturer has just launched its second plug-in model, the Flying Spur Hybrid. It’s expected to bring its first pure-electric vehicle to market in 2025, and has stated that it will transition completely to zero-emissions motoring by the end of the decade.

Speaking at the launch of the Flying Spur Hybrid, Bentley CEO Adrian Hallmark said that he expects the firm’s existing nameplates - Bentayga, Flying Spur and Continental GT - to be part of the journey towards pure-electric motoring. “I don’t see why we’d need to change nameplates,” he said. “Would a Bentayga still be called the Bentayga if it was an electric one? Probably, yes. The Continental GT is a huge player in its segment; Flying Spur is the reference point in the luxury sedan segment. All three of these nameplates are well established and segment leaders; I don’t see why we’d change them.” He did suggest, though, that additional Bentley models might be possible as part of the shift. “This doesn’t mean we won’t innovate and do other body styles,” he said.

Hallmark also confirmed that Bentley’s electric push will continue to be based on technology developed by Audi, albeit with input from Bentley engineers, instead tapping into the newly formed Bugatti-Rimac partnership. “We don’t build hypercars and sports cars,” he said. “For the conventional, let’s say, mere 207mph model that we offer today, we will rely on the Audi Group in particular for the core technologies we need. Can I imagine ever collaborating with Rimac, Porsche and Bugatti on something different? Who knows.”

Do you like the idea of electric Bentleys? Let us know in the comments...

Recommended

Bentley posts record profits to go with record sales in 2021
Bentley factory
Bentley

Bentley posts record profits to go with record sales in 2021

Last year was Bentley’s most profitable year ever, with the Bentayga SUV boosting sales
15 Mar 2022
New Bentley SUV to be brand’s first all-electric car when it arrives in 2025
Bentley EV - exclusive image
Bentley

New Bentley SUV to be brand’s first all-electric car when it arrives in 2025

Bentley will launch its first pure electric car in 2025, and our exclusive image previews how it could look
4 Feb 2022
Bentley invests £2.5 billion to build Crewe 'Dream Factory' for 2025 EV
Bentley factory
Bentley

Bentley invests £2.5 billion to build Crewe 'Dream Factory' for 2025 EV

Bentley pledges £2.5 billion investment to become a pure-electric brand and end-to-end carbon neutral by 2030
26 Jan 2022
Sustainable luxury: Bentley’s innovative approach to going green
Bentley sustainable future - main
Bentley

Sustainable luxury: Bentley’s innovative approach to going green

As Bentley launches a Flying Spur Hybrid, we visit the firm’s Crewe HQ to see how the luxury car maker is becoming more eco-friendly
8 Nov 2021

Most Popular

Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022