Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

Vauxhall Corsa

Vauxhall Corsa

RRP £19,870Avg. savings £6,416 off RRP*Used from £9,695
MG MG4

MG MG4

RRP £27,005Avg. savings £3,637 off RRP*Used from £10,250
Volkswagen Polo
Dacia Spring

Dacia Spring

RRP £11,990Avg. savings £703 off RRP*Used from £10,250
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Skoda Peaq review
Skoda Peaq 2026 - Ellis Hyde

Skoda Peaq review

The Skoda Peaq is the Czech brand's biggest and most expensive car ever, and is a worthy flagship
In-depth reviews
20 Sep 2026
Range Rover Electric and Dacia Spring are EV extremes but I've found the sweet spot
Opinion - EV sweet spot

Range Rover Electric and Dacia Spring are EV extremes but I've found the sweet spot

Mike Rutherford believes he's figured out the trick to getting the best EV bargain
Opinion
20 Sep 2026
Paris Motor Show 2026: your guide to all the key cars
Paris Motor Show 2026 header image

Paris Motor Show 2026: your guide to all the key cars

Huge motor show looks set for some suitably big reveals in October
News
21 Sep 2026