Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

BMW 7 Series

BMW 7 Series

RRP £105,715Avg. savings £19,739 off RRP*Used from £16,999
MG MG4

MG MG4

RRP £27,005Avg. savings £6,250 off RRP*Used from £8,672
Nissan Qashqai

Nissan Qashqai

RRP £27,435Avg. savings £5,965 off RRP*Used from £12,000
Volkswagen Golf

Volkswagen Golf

RRP £25,250Avg. savings £2,502 off RRP*Used from £8,995
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New Jaecoo 5 SHS-S finally means hybrid power for this compact SUV
Jaecoo 5 SHS-S - front tracking

New Jaecoo 5 SHS-S finally means hybrid power for this compact SUV

Chery’s latest hybrid powertrain brings the Jaecoo 5 SUV bang up to date
News
15 Apr 2026
New Delivan van brand to launch as Chery targets Ford Transit and VW Transporter buyers
Delivan teaser

New Delivan van brand to launch as Chery targets Ford Transit and VW Transporter buyers

Chery’s new delivery van brand is called Delivan, we can see what they did there
News
16 Apr 2026
Long-term test: Nissan Qashqai e-Power Tekna+
Nissan Qashqai e-Power Tekna+ - Mk1 with new car

Long-term test: Nissan Qashqai e-Power Tekna+

Second report: What a difference 20 years make in the life of popular SUV
Long-term tests
15 Apr 2026