Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

Toyota Yaris Cross
Volkswagen Tiguan

Volkswagen Tiguan

RRP £38,050Avg. savings £3,411 off RRP*Used from £26,495
Audi A3

Audi A3

RRP £26,310Avg. savings £2,657 off RRP*Used from £9,495
Nissan Juke

Nissan Juke

RRP £19,805Avg. savings £4,614 off RRP*Used from £9,295
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Electric car charging costs review launched by government
Electric car charging mega test - charging overhead

Electric car charging costs review launched by government

Government report to address concerns over long-term cost of EV charging
News
10 Jun 2026
Best cars to own: Driver Power 2026 results
Driver Power 2026 header

Best cars to own: Driver Power 2026 results

The winners and losers in the UK's biggest automotive consumer survey. It’s the 2026 Driver Power results
News
10 Jun 2026
Car Deal of the Day: Big-battery Vauxhall Frontera for a low £135 a month
Vauxhall Frontera Electric UK - front cornering

Car Deal of the Day: Big-battery Vauxhall Frontera for a low £135 a month

The Vauxhall Frontera Electric is a lot of car for not much cash. It’s our Deal of the Day for 10 June.
News
10 Jun 2026