Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

BMW 7 Series

BMW 7 Series

RRP £105,710Avg. savings £15,967 off RRP*Used from £13,990
Omoda 5

Omoda 5

RRP £23,990Avg. savings £1,509 off RRP*
Volkswagen Tiguan

Volkswagen Tiguan

RRP £38,030Avg. savings £3,117 off RRP*Used from £15,299
Dacia Spring

Dacia Spring

RRP £14,995Avg. savings £4,588 off RRP*
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Long-term test: Nissan Qashqai e-Power Tekna+
Nissan Qashqai e-Power Tekna+ - header

Long-term test: Nissan Qashqai e-Power Tekna+

First report: popular family SUV makes a good first impression on our fleet
Long-term tests
10 Feb 2026
New 2028 Ford Fiesta: all the details on iconic supermini’s sensational comeback
Ford Fiesta render Avarvarii

New 2028 Ford Fiesta: all the details on iconic supermini’s sensational comeback

The new Ford Fiesta would get all-electric power and our exclusive image previews how it could look
News
12 Feb 2026
New BYD Atto 3 EVO makes massive gains in power and range
BYD Atto 3 EVO

New BYD Atto 3 EVO makes massive gains in power and range

It may look the same, but there are huge changes underneath the BYD Atto 3’s skin
News
10 Feb 2026