Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

BMW 7 Series

BMW 7 Series

RRP £110,215Used from £52,000
Hyundai Tucson

Hyundai Tucson

RRP £11,610Avg. savings £4,263 off RRP*Used from £11,610
Nissan Juke

Nissan Juke

RRP £9,750Avg. savings £4,806 off RRP*Used from £8,438
Renault Clio

Renault Clio

RRP £10,100Avg. savings £3,628 off RRP*Used from £7,500
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New Renault Megane to take on the Tesla Model Y with a radical makeover
Renault Megane - front quarter exclusive image Avarvarii

New Renault Megane to take on the Tesla Model Y with a radical makeover

Hi-tech ‘software-defined’ C-segment model heralds a new design direction for Renault as the firm works to achieve a 465-mile range
News
2 Nov 2026
Honda CR-V prices slashed by thousands, ZR-V gets cheaper too
2026 Honda CR-V - front cornering

Honda CR-V prices slashed by thousands, ZR-V gets cheaper too

Honda has revealed updated pricing for the CR-V and ZR-V models, with the latter getting a particularly chunky discount
News
2 Nov 2026
New Nissan X-Trail 2026 review: a big step in the right direction
Nissan X-Trail - front

New Nissan X-Trail 2026 review: a big step in the right direction

The reworked Nissan X-Trail hybrid is getting a fresh e-Power drivetrain and slicker styling – and is already available in the US
Road tests
30 Oct 2026