Skip advert
Advertisement

BMW 730d

New limousine has been toned down – but still scores with luxury and technology.

Find your BMW 7 Series
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

The 7-Series does everything a luxury limo should – and it works well as a sports saloon, too! It’s nimble, sharp and feels far lighter than it really is. The 750i, with its 4.4-litre twin-turbo V8, is great, but this 730d is the more complete car, thanks to effortless pace, utter refinement, strong economy and relatively low emissions.

Advertisement - Article continues below

We’ve already driven BMW’s new 7-Series in pre-production form, but the car you see here is the finished article!

Free from its disguise, it’s certainly more handsome. The looks are described by design chief Chris Bangle as “more classically proportioned”, and it hides its vast bulk well with sharp, simple creases.

Inside, the cabin gets a sportier focus, with all of the controls and displays angled slightly towards the driver.

The centre console houses the gearlever and a new iDrive controller, which is more intuitive than before, thanks to shortcut buttons placed around the main dial.

You can specify clever technology, too, including blind spot and lane departure warnings, a head-up display with a speed limit detector, and side view cameras to prevent accidents at junctions.

As you’d expect, quality, finish and cabin ergonomics are all first class. On the road, the standard-fit Drive Dynamic Control system alters the car’s behaviour by allowing the driver to choose from four modes: Comfort, Normal, Sport and Sport Plus. This adjusts the
suspension, steering, throttle, gearing and traction control to varying degrees.

In Comfort mode, the 7-Series absorbs bumps with ease. But select Sport, and it feels like the smaller 3-Series. Optional four-wheel steering makes a major difference to the car’s turning circle and responses, too.

The newcomer also benefits from BMW’s EfficientDynamics programme for the first time, which means the 730d is cleaner and more economical than its predecessor, despite the fact it’s more powerful.

Rival: Mercedes S-Class
Widely regarded as the luxury saloon king, with great quality, refinement and road presence. The BMW has a fight to wrestle the Merc’s crown, but we wouldn’t bet against it.

Skip advert
Advertisement

New & used car deals

Dacia Spring

Dacia Spring

RRP £11,990Avg. savings £703 off RRP*Used from £10,000
Kia Sportage

Kia Sportage

RRP £28,085Avg. savings £3,442 off RRP*Used from £13,200
Volkswagen Tiguan

Volkswagen Tiguan

RRP £38,050Avg. savings £3,940 off RRP*Used from £23,990
Vauxhall Corsa

Vauxhall Corsa

RRP £19,870Avg. savings £6,416 off RRP*Used from £9,695
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New Volvo XC40 facelift: popular SUV gets Range Rover-esque makeover
Volvo XC40 - Ellis Hyde front

New Volvo XC40 facelift: popular SUV gets Range Rover-esque makeover

The pure-electric Volvo EX40 and EC40 coupe-SUV have also been updated again, now delivering up to 359 miles of range
News
10 Sep 2026
Future of Chery: fast-growing Chinese brand plans four new cars
Chery range

Future of Chery: fast-growing Chinese brand plans four new cars

Four new models to include an EV and a new Tiggo SUV, says UK country manager Farrell Hsu
News
11 Sep 2026
La Cinquecento’s Fiat 500 Scattante is an Italian icon made in Britain
La Cinquecento’s 500 Scattante

La Cinquecento’s Fiat 500 Scattante is an Italian icon made in Britain

This remastered version of the original Fiat 500 was created by new outfit La Cinquecento, which plans to build only a handful each year
News
11 Sep 2026