Advertisement

‘If you don’t believe in the electric car yet, you soon will’

Electric cars are the future of motoring, and they’ll soon be impossible for consumers to ignore, says Steve Fowler…

Opinion Electric Cars

This is when the electric car starts to get really serious. This week Mercedes has revealed its first, bespoke, all-electric car to the world and later this month, Audi does the same. Rest assured, it’s not stopping there.

It all comes hot on the heels of Jaguar getting its I-Pace to customers before its rivals – and winning our Car of the Year prize in the process – and Hyundai launching an affordable all-electric small SUV with a real-world range of 300 miles.

Advertisement - Article continues below

Best electric cars on sale 2018

Of course, cars like the Nissan Leaf, Renault Zoe and Tesla Models S and X have been with us for a while, but it’s going to take more mainstream and premium brands to come to the party to make wary buyers really sit up and take notice.

The biggest barrier to EV ownership remains range – unfairly so, these days. The perception of ‘under 100 miles’ will soon change as closer to 300 miles becomes the new norm, while interest will increase as more and more appealing (if not particular attractive) cars like the EQC are launched.

Mercedes is going at it with real gusto – EQ is set to become a Mercedes brand in the same way AMG and Maybach are. EQ stands for ‘electric intelligence’ (yes, that’s what I thought, too). It also stands for a range of electrified models that’ll line up against rivals from every other maker in the coming years.

In spite of all that, every time I sing the praises of electric cars, my inbox chimes with messages from people who say they’ll never provide the fun we get from internal combustion-engined cars!

To those people I say simply: go and try one. We had a similar situation 20 years ago with diesel. Once we’d experienced it – and seen the benefits – we were hooked. That’s the same with an EV; it’s hard not to be impressed and excited once you’ve had a go.

Check out the new, all-electric Mercedes EQC, which is due in 2019

Get the latest electric car news, reviews and analysis on DrivingElectric.com

Advertisement
Advertisement

Recommended

'Sorry Jeep, but Kia now makes the best all-American SUV'
Kia

'Sorry Jeep, but Kia now makes the best all-American SUV'

With Kia winning the World Car of the Year 2020 award with the American-built Telluride, Mike Rutherford believes Kia has beaten Jeep at their own gam…
18 Apr 2020
'Costs may drop, but buyers’ expectations don’t'
News

'Costs may drop, but buyers’ expectations don’t'

Just because premium brands can offer cheap finance deals, it doesn't mean that they can fob buyers off with poor customer service, says Deputy editor…
15 Apr 2020
“UK motor industry – your country and its people need you”
News

“UK motor industry – your country and its people need you”

Mike Rutherford thinks the motor industry can still do more to help provide life-saving medical kit
12 Apr 2020
‘What better than a thumbs-up from an existing owner?’
News

‘What better than a thumbs-up from an existing owner?’

Editor-in-chief Steve Fowler gives his view on our 2020 Driver Power survey, and is especially pleased by Kia's success
8 Apr 2020

Most Popular

New 2020 Ford Puma ST teased for the first time
Ford Puma

New 2020 Ford Puma ST teased for the first time

The sporty new Ford Puma ST will make its debut later this year, with the same 197bhp 1.5-litre three-cylinder engine as the Fiesta ST
3 Jul 2020
BMW to make extras like heated seats subscription based options
News

BMW to make extras like heated seats subscription based options

New software update for models with iDrive 7 also includes automatic switching to electric power in city centres for plug-in hybrid models
2 Jul 2020
New 2020 Volkswagen Tiguan facelift arrives with design and tech updates
Volkswagen Tiguan

New 2020 Volkswagen Tiguan facelift arrives with design and tech updates

The facelifted Volkswagen Tiguan adds plug-in hybrid power and a hot 316bhp ‘R’ model to the SUV’s line-up
30 Jun 2020