‘If you don’t believe in the electric car yet, you soon will’

Electric cars are the future of motoring, and they’ll soon be impossible for consumers to ignore, says Steve Fowler…

Opinion Electric Cars

This is when the electric car starts to get really serious. This week Mercedes has revealed its first, bespoke, all-electric car to the world and later this month, Audi does the same. Rest assured, it’s not stopping there.

It all comes hot on the heels of Jaguar getting its I-Pace to customers before its rivals – and winning our Car of the Year prize in the process – and Hyundai launching an affordable all-electric small SUV with a real-world range of 300 miles.

Best electric cars on sale 2018

Of course, cars like the Nissan Leaf, Renault Zoe and Tesla Models S and X have been with us for a while, but it’s going to take more mainstream and premium brands to come to the party to make wary buyers really sit up and take notice.

The biggest barrier to EV ownership remains range – unfairly so, these days. The perception of ‘under 100 miles’ will soon change as closer to 300 miles becomes the new norm, while interest will increase as more and more appealing (if not particular attractive) cars like the EQC are launched.

Mercedes is going at it with real gusto – EQ is set to become a Mercedes brand in the same way AMG and Maybach are. EQ stands for ‘electric intelligence’ (yes, that’s what I thought, too). It also stands for a range of electrified models that’ll line up against rivals from every other maker in the coming years.

In spite of all that, every time I sing the praises of electric cars, my inbox chimes with messages from people who say they’ll never provide the fun we get from internal combustion-engined cars!

To those people I say simply: go and try one. We had a similar situation 20 years ago with diesel. Once we’d experienced it – and seen the benefits – we were hooked. That’s the same with an EV; it’s hard not to be impressed and excited once you’ve had a go.

Check out the new, all-electric Mercedes EQC, which is due in 2019

Get the latest electric car news, reviews and analysis on DrivingElectric.com

Recommended

'The Land Rover Defender and Aston Martin DBX must be front runners for World Car Design of the Year'
Opinion

'The Land Rover Defender and Aston Martin DBX must be front runners for World Car Design of the Year'

Mike Rutherford thinks cars from Gerry McGovern and Marek Reichman are favourites to win design award
30 Aug 2020
'VW Group management shake-up could be crucial to the car choice facing UK buyers'
Opinion

'VW Group management shake-up could be crucial to the car choice facing UK buyers'

Deputy editor John McIlroy points to outgoing Skoda boss as a key reason for the firm's success
15 Jul 2020
"Despite the tragedy of 2020 so far, several intriguing developments emerged in the final week of June"
Opinion

"Despite the tragedy of 2020 so far, several intriguing developments emerged in the final week of June"

Mike Rutherford recounts some significant stories that may have passed you by in recent weeks
12 Jul 2020
'Sorry Jeep, but Kia now makes the best all-American SUV'
Kia

'Sorry Jeep, but Kia now makes the best all-American SUV'

With Kia winning the World Car of the Year 2020 award with the American-built Telluride, Mike Rutherford believes Kia has beaten Jeep at their own gam…
18 Apr 2020

Most Popular

Energy firms want the right to switch off electric cars charging at home
Electric cars

Energy firms want the right to switch off electric cars charging at home

New powers being sought to allow energy providers to turn off high-drain devices to manage electricity network
18 Sep 2020
How green are electric cars? Polestar data shows ICE trailing EV
News

How green are electric cars? Polestar data shows ICE trailing EV

Electric car maker reveals whole-life CO2 emissions of the Polestar 2 are better than a petrol XC40 - but EV is only 14% cleaner with global energy mi…
17 Sep 2020
New Rolls-Royce Ghost 2020 review
Rolls-Royce Ghost

New Rolls-Royce Ghost 2020 review

The all-new luxury Rolls-Royce Ghost saloon brings new levels of refinement
18 Sep 2020