Citroen C4 hatchback set to return

Exclusive image previews how the new Citroen C4 could look, after CEO Linda Jackson admitted the C4 Cactus is just a ‘transitional step’

Citroen is likely to follow up its latest, revised C4 Cactus with a more mainstream rival to the VW Golf and Ford Focus, the firm’s boss has suggested.

The French maker dropped the slow-selling, ultra-conservative C4 hatch last year, and it’s hoping the revamped C4 Cactus, due on sale shortly, will compete with the Golf, Focus and Vauxhall Astra.

However, CEO Linda Jackson has acknowledged to Auto Express that the repositioned C4 Cactus is “a transitional step” and admitted that in the medium to longer term, Citroen is likely to go back to a true C-segment-sized car, even if it’s not as conventional as the outgoing C4. Our exclusive image previews the car’s look, although Jackson has hinted that the firm will take an extreme approach.

• Best hatchbacks on sale right now

“The C-segment, and that type of vehicle – the regular C4 hatchback – is extremely important to us. So as we come into the replacement of new vehicles, we will be bringing in a type of replacement for C4,” Jackson said. “I’m not saying we’re going to get rid of Cactus, but we will introduce a new C-segment car.

“It’ll be in the sector but it will not be traditional. Nor will it necessarily be the C4 Cactus. As time evolves, we’ll move back into what we call our core model strategy, which will be to have a C-segment car. C4 Cactus is a transitional step; you could see it like that. It’s a pragmatic way of doing this.”

Jackson rejected the idea that Citroen’s Cactus principles – introduced on a concept and then on the C4 Cactus – are being watered down and dropped through time. “I still love the original C4 Cactus because it’s given us so much inspiration,” she said.

Citroen saw its global sales decline in 2017, thanks mainly to a huge drop in China, where stronger local brands and a lack of an SUV in the firm’s line-up resulted in a fall of nearly 48 per cent. However, Jackson believes the arrival of the C3 Aircross and imminent C5 Aircross can get Citroen back on track.

She also suggested up to 10 per cent of Citroen sales will be online by 2021, adding: “Can I imagine a point where you look at a car online, configure it, play round with colours and options, then go to a dealer to touch and feel the car, test it, then order [back] at home? Yes, I can.”

Click here for all the latest on the new 2018 Citroen C4 Cactus...

Recommended

Citroen e-C4 price cut responds new plug-in car grant criteria
Citroen e-C4 - badge
News

Citroen e-C4 price cut responds new plug-in car grant criteria

A list price reduction of £550 means the range-topping version of new Citroen e-C4 still qualifies for the reduced plug-in car grant
19 Mar 2021
New Citroen e-C4 2021 review
Citroen e-C4 - front
Citroen C4

New Citroen e-C4 2021 review

The new Citroen e-C4 is a great entry point into all-electric family transport
22 Feb 2021
New 2021 Citroen C4 and e-C4 go on sale in the UK
Citroen e-C4 - front
Citroen C4

New 2021 Citroen C4 and e-C4 go on sale in the UK

Petrol, diesel and electric variants of the reborn Citroen C4 are on sale now with the erstwhile family hatch taking on a crossover flavour
15 Feb 2021
New Citroen C4 2020 review
Citroen C4

New Citroen C4 2020 review

The all-new Citroen C4 rivals the VW Golf and Ford Focus, but how does it compare?
9 Dec 2020

Most Popular

'Nissan has been quietly building an advantage over electric car rivals'
Opinion Nissan EV
Nissan

'Nissan has been quietly building an advantage over electric car rivals'

Steve Fowler thinks Nissan is in a great position to build on the Leaf's success
8 Apr 2021
New Citroen C5 X flagship crossover set to offer ‘ultimate comfort’
Citroen C5 X - front
Citroen C5

New Citroen C5 X flagship crossover set to offer ‘ultimate comfort’

The new flagship Citroen C5 X will arrive with petrol and plug-in hybrid power, and looks set to cost from around £27,000 when it arrives in the UK in…
12 Apr 2021
New 2021 Skoda Kodiaq facelift brings tougher looks and new vRS
Skoda Kodiaq facelift - front
Skoda Kodiaq

New 2021 Skoda Kodiaq facelift brings tougher looks and new vRS

The updated Skoda Kodiaq SUV gets design tweaks with a more imposing front end, while the hot Kodiaq vRS gets Golf GTI power
13 Apr 2021