Citroen C4 hatchback set to return

Exclusive image previews how the new Citroen C4 could look, after CEO Linda Jackson admitted the C4 Cactus is just a ‘transitional step’

Citroen is likely to follow up its latest, revised C4 Cactus with a more mainstream rival to the VW Golf and Ford Focus, the firm’s boss has suggested.

The French maker dropped the slow-selling, ultra-conservative C4 hatch last year, and it’s hoping the revamped C4 Cactus, due on sale shortly, will compete with the Golf, Focus and Vauxhall Astra.

However, CEO Linda Jackson has acknowledged to Auto Express that the repositioned C4 Cactus is “a transitional step” and admitted that in the medium to longer term, Citroen is likely to go back to a true C-segment-sized car, even if it’s not as conventional as the outgoing C4. Our exclusive image previews the car’s look, although Jackson has hinted that the firm will take an extreme approach.

• Best hatchbacks on sale right now

“The C-segment, and that type of vehicle – the regular C4 hatchback – is extremely important to us. So as we come into the replacement of new vehicles, we will be bringing in a type of replacement for C4,” Jackson said. “I’m not saying we’re going to get rid of Cactus, but we will introduce a new C-segment car.

“It’ll be in the sector but it will not be traditional. Nor will it necessarily be the C4 Cactus. As time evolves, we’ll move back into what we call our core model strategy, which will be to have a C-segment car. C4 Cactus is a transitional step; you could see it like that. It’s a pragmatic way of doing this.”

Jackson rejected the idea that Citroen’s Cactus principles – introduced on a concept and then on the C4 Cactus – are being watered down and dropped through time. “I still love the original C4 Cactus because it’s given us so much inspiration,” she said.

Citroen saw its global sales decline in 2017, thanks mainly to a huge drop in China, where stronger local brands and a lack of an SUV in the firm’s line-up resulted in a fall of nearly 48 per cent. However, Jackson believes the arrival of the C3 Aircross and imminent C5 Aircross can get Citroen back on track.

She also suggested up to 10 per cent of Citroen sales will be online by 2021, adding: “Can I imagine a point where you look at a car online, configure it, play round with colours and options, then go to a dealer to touch and feel the car, test it, then order [back] at home? Yes, I can.”

Click here for all the latest on the new 2018 Citroen C4 Cactus...

Recommended

Best new cars coming in 2021
Best cars & vans

Best new cars coming in 2021

From electric cars to supercars, this is our list of the best new cars coming in 2021
14 Dec 2020
New Citroen C4 2020 review
Citroen C4

New Citroen C4 2020 review

The all-new Citroen C4 rivals the VW Golf and Ford Focus, but how does it compare?
9 Dec 2020
New 2020 Citroen C4 and ë-C4: prices announced
Citroen C4

New 2020 Citroen C4 and ë-C4: prices announced

The latest Citroen C4 ditches its hatchback roots for new a coupe-SUV body style – and it’s available to order now
1 Oct 2020

Most Popular

Electric Nissan e-NV200 Winter Camper concept revealed
Nissan e-NV200 Winter Camper concept
News

Electric Nissan e-NV200 Winter Camper concept revealed

All-electric campervan features a built-in kitchen, a folding bed and a power pack that can be recharged using a roof-mounted solar panel
21 Jan 2021
Best electric cars to buy 2021
Electric cars

Best electric cars to buy 2021

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
4 Jan 2021
Best car headlight bulbs 2021
Best car headlight bulbs - header
Product group tests

Best car headlight bulbs 2021

We shine a light on the best halogen headlight bulbs to fit to your car
19 Jan 2021