Advertisement

Ford launches new car share leasing programme in US

Innovative leasing programme lets people run a brand-new car while splitting the costs with friends or family

Ford Edge badge

Ford has already announced that it has started testing autonomous vehicles in less favourable weather conditions (LINK) but not content, it is using this week’s Detroit Motor Show as a platform for a new car leasing programme for the US market.

Although unconfirmed for Europe, Ford Credit Link is a pilot scheme initially launching in Austin, Texas, that allows customers who don’t need access to a vehicle 100 per cent of the time, to share their car with up to six people.

Advertisement - Article continues below

“People are already sharing everything – from books to homes,” said David McClelland, Ford Credit executive vice president of marketing and sales. “We’re seeing the potential for a shift from a single customer paying for a single vehicle, to people sharing costs and benefits.” 

More Ford RS models on the way

Ford said the service is aimed at self-organised groups that could include households with multiple licensed drivers, neighbours with intermittent needs, or friends, co-workers and college students.

Members can communicate with each other to arrange drive time, check their vehicle’s status or make payments – all through a dedicated smartphone app. Available through three Texas-based dealers from next month, if the scheme is a success, it could be rolled out globally within the next few years.

The pilot supports Ford Smart Mobility, the plan to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

Would you buy a shared car if it meant splitting the costs? Let us know in the comments below…

Advertisement
Advertisement

Recommended

Ford to launch online car sales this summer
Ford

Ford to launch online car sales this summer

Lockdown has accelerated Ford’s plans to offer a complete online service
4 Jun 2020
New Ford tech kills coronavirus by heating cars to 56 degrees Celsius 
News

New Ford tech kills coronavirus by heating cars to 56 degrees Celsius 

Ford’s “heated software enhancement” system designed for American police cars is said to reduce viral concentration “by greater than 99 percent”.
27 May 2020
Ford’s European car factories to restart production on 4 May
Ford

Ford’s European car factories to restart production on 4 May

Production will resume at Ford’s engine plants in Dagenham and Bridgend on 18 May, the company has announced
13 May 2020
Ford offers six-month payment holiday for new customers
Ford

Ford offers six-month payment holiday for new customers

Anyone buying a new Ford on finance in April or May won’t have to pay anything for six months; online Ford dealerships still open
7 Apr 2020

Most Popular

New Skoda Octavia vRS line-up completed as petrol and diesel models arrive
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS line-up completed as petrol and diesel models arrive

Skoda has unwrapped the complete Octavia line-up, which now offers a choice of petrol, diesel or plug-in hybrid powertrains
3 Jul 2020
New 2020 Ford Puma ST teased for the first time
Ford Puma

New 2020 Ford Puma ST teased for the first time

The sporty new Ford Puma ST will make its debut later this year, with the same 197bhp 1.5-litre three-cylinder engine as the Fiesta ST
3 Jul 2020
New Vauxhall Corsa-e 2020 review
Vauxhall Corsa-e hatchback

New Vauxhall Corsa-e 2020 review

The all-electric Vauxhall Corsa-e boasts up to 134bhp and a 209-mile range, but rivals offer better value for money
3 Jul 2020