‘The new Focus proves Ford can still build great cars’

With the Focus back to its best, Ford has shown that it’s capable of much more, writes Jonathan Burn

Opinion Ford Focus

You won’t read a more important group test in the pages of Auto Express this year than on Page 34 of this week’s issue. The Focus is a staple of Ford’s range, always in the UK’s list of best-selling cars, and in the Golf and Astra it faces two other titans of the market.

I’ll leave you to read our definitive verdict yourself, but I think it’s safe to say the new fourth-generation Focus shows Ford is back to its absolute best. It’s an excellent family car that packs value, practicality and genuine driving enjoyment into a hatchback.

Best hatchbacks on sale 2018

In the Focus and Fiesta, Ford has two exceptional cars, both designed and engineered in Europe for European customers. But walk into any Ford dealer and you’re faced with a rather conflicting picture, because the rest of the line-up simply doesn’t meet the standards set by its hatchback superstars.

The Kuga and Mondeo are feeling and looking their age, while the EcoSport and Edge SUVs were developed under the One Ford philosophy – created for a global market without a specific customer in mind. Neither meets the high expectations UK and European buyers demand of their cars.

And yet while Ford of Europe made losses of 73 million Euros (£65.3m) from April to June, the Focus demonstrates it can still build and engineer brilliant cars; and gazing into the near future, it looks as if the hatch could mark a turning point for the company.

Last week it issued the first official image of the upcoming, fully-electric Mach 1 SUV. The Mustang-inspired model will be on sale in 2020 as one of 16 EVs hitting dealers in the next four years.

If Ford’s next generation of cars and fleet of EVs can follow the formula set out by the Focus, there should be an exciting future ahead for a brand capable of doing better than it is today.

Read our review of the 2018 Ford Focus

Recommended

Facelifted Ford Focus spotted in heavy camouflage
Ford Focus facelift 2021 spy
News

Facelifted Ford Focus spotted in heavy camouflage

The updated Ford Focus hatchback will be unveiled later this year, with a fresh face and a couple of technology tweaks
3 Feb 2021
Ford Focus review
Ford Focus - front tracking
Ford Focus

Ford Focus review

The Ford Focus is a great-handling family hatchback that matches is rivals on interior quality and cabin space.
2 Dec 2020
SEAT Leon vs Volkswagen Golf vs Ford Focus
Family hatchbacks

SEAT Leon vs Volkswagen Golf vs Ford Focus

The Ford Focus, Volkswagen Golf and SEAT Leon are all long established hatchbacks - we find out which is best among the latest crop
11 Jul 2020
New Ford Focus Ecoboost Hybrid engines arrive with Zetec Edition trim level
Ford Focus

New Ford Focus Ecoboost Hybrid engines arrive with Zetec Edition trim level

Two new mild-hybrid engine options arrive on Ford’s Focus hatch priced from £23,610, there's new interior tech and a minor equipment boost, too
22 Jun 2020

Most Popular

New 2021 Volvo C40 joins brand’s electric car line-up
Volvo C40 - front
Volvo C40

New 2021 Volvo C40 joins brand’s electric car line-up

The new Volvo C40 Recharge will take on electric car rivals such as the Tesla Model 3 and forthcoming Audi Q4 e-tron
2 Mar 2021
'Genesis’s aim is to lure Jaguar Land Rover customers'
Genesis
Opinion

'Genesis’s aim is to lure Jaguar Land Rover customers'

Mike Rutherford thinks luxury brand Genesis could take sales away from Jaguar Land Rover when it lands in the UK
1 Mar 2021
New Audi e-tron GT 2021 review
Audi e-tron GT - front
Audi e-tron GT

New Audi e-tron GT 2021 review

The tech-packed Audi e-tron GT EV is a landmark model for the German brand
2 Mar 2021