Hyundai reveals new Ioniq electric car sub-brand

The Ioniq sub-brands's first all-electric model will be the Ioniq 5 - a production version of the 45 concept

Hyundai has announced that it intends to launch a new pure-electric sub-brand called Ioniq - and that it will introduce it less than a year from now, with a production version of the 45 concept.

The Korean manufacturer says that Ioniq will offer a “connected lifestyle experience” - which means that it will offer a higher degree of integration with smartphones and smart devices than conventional Hyundais. It’s likely that the company’s engineers will use Ioniq to roll out always-on technology, allowing cars to be updated over the air and other areas of Hyundai’s business to offer features and services on an ongoing basis.

Hyundai has taken the unusual step of already confirming a launch date for the first model, and a naming pattern for Ioniq in general. The first car will be the Ioniq 5, a mid-sized SUV that will be, in effect, the production version of the retro-themed 45 concept that was one of the hits of last year’s Frankfurt Motor Show. It will make its debut in the first few months of 2021.

The second car, due in 2022, will be called Ioniq 6. It is also a production version of a well-received concept - the Prophecy saloon, which Hyundai previewed earlier this year. Then in 2024 the company will launch a larger SUV, called Ioniq 7; it has given a sneak preview of this model in the images released to accompany the announcement.

All three of these models will sit on a new dedicated EV platform, called E-GMP (Electric Global Modular Platform). Hyundai has not issued any details on battery sizes or the technology involved, beyond claiming that E-GMP will “enable fast charging capability and plentiful driving range”. The company says that having a bespoke EV platform will allow a more radical rethink on the car’s cabin, with greater seat adjustment and a slide-out drawer instead of a regular glovebox.

Hyundai has already stated that further models will be added to the line-up - and the choice of 5 as a starting point would indicate that a number of smaller vehicles could feature in the second half of the decade.

Auto Express understands that Ioniq will not become a standalone marque, as Hyundai has done with its premium sub-brand, Genesis. As such, Ioniq models will be sold alongside conventionally powered Hyundais, perhaps in a designated area of a dealer showroom.

The existing Ioniq model, which is available as a hybrid, a plug-in hybrid and an EV, will not fall under the umbrella of the new sub-brand. It’s therefore expected to be dropped from the line-up when the current generation runs out in about 2022. However, Hyundai will continue to sell electric versions of some of its regular models - notably the Kona Electric - alongside the more bespoke Ioniq creations.

In addition to being more integrated into their owners’ lifestyles, Ioniq models may well be, in the longer term, at the sharp end of Hyundai’s push to become a ‘mobility provider’ - although it’s believed that the current coronavirus pandemic has set back the rollout of smartphone-based car sharing by as much as a decade.

Read our full review of the Hyundai Kona Electric right here...

Recommended

Pester power from kids pushes parents towards electric cars
News

Pester power from kids pushes parents towards electric cars

More than half of UK children want their parents to make the switch to an electrified car
27 Oct 2020
Government should place 15% EV quota on car manufacturers, campaigners say
Electric cars

Government should place 15% EV quota on car manufacturers, campaigners say

Global Action Plan and FIA Foundation claim 59 per cent of two-car families could run an electric car without any hindrance
17 Aug 2020
'If you like driving as we do, you’ll love driving an electric car'
Electric cars

'If you like driving as we do, you’ll love driving an electric car'

Editor-in-chief Steve Fowler thinks a fully-electric driving experience will surprise some car enthusiasts
9 Jul 2020
Hyundai Bayon confirmed as brand’s new entry-level SUV
Small SUVs

Hyundai Bayon confirmed as brand’s new entry-level SUV

The Hyundai Bayou will sit below the Kona in its current line-up when it's launched early next year
25 Nov 2020

Most Popular

New Audi A6 50 TFSI e 2020 review
Audi A6

New Audi A6 50 TFSI e 2020 review

The new Audi A6 50 TFSI e brings plug-in hybrid power to the A6 range for the first time
10 Nov 2020
New 2021 Mercedes-Maybach S-Class luxury limo unveiled
Mercedes S-Class

New 2021 Mercedes-Maybach S-Class luxury limo unveiled

The new Mercedes-Maybach S-Class has made its official debut, with lashings of technology and even more imposing styling
19 Nov 2020
How to transfer a number plate from one car to another
MINI number plate change
Tips & advice

How to transfer a number plate from one car to another

Need to know how to transfer a number plate between vehicles? Our step-by-step guide breaks it down
22 Nov 2020