Advertisement

JLR opens £240m manufacturing facility in Brazil

Jaguar Land Rover has opened its first factory in Brazil, building Discovery Sport and Range Rover Evoque for local buyers

Land Rover Discovery Sport in Brazil

Jaguar Land Rover has announced the next phase in its global expansion plan by opening its first factory in Brazil. The plant is the result of a £240m investment, building Discovery Sport and Range Rover Evoque models solely for the Brazilian market.

The factory in Itatiaia represents the first time a UK automotive group has opened a production centre in Latin America. The move was announced at the end of 2013, and the first bricks were laid the following year. It is already building its first cars, with capacity for 24,000 units in its first full year.

Advertisement - Article continues below

JLR has been selling cars in Brazil for more than 25 years and already has 35 dealers. It claims to be the ‘leading SUV seller’ in Brazil, with the country contributing substantially to an 11 per cent increase in JLR global sales year-on-year.

JLR confirms Wolverhampton plant expansion

The factory imports things like engines, bumpers and light units from the UK, but up to 40 per cent of parts will be manufactured locally in Brazil. All cars will comply with the same safety standards as those built in the UK, with a number of senior staff trained on site at the brand’s facilities here in the West Midlands.

Around 400 people work on site, with Jaguar Land Rover claiming an additional 1,000 jobs have been created in the wider supply chain. It should help total sales surpass 1m units in the coming years.

Executive director of manufacturing Wolfgang Stadler said: “The opening of Jaguar Land Rover’s new world-class facility in Brazil marks the latest excting milestone in our global expansion.”

New Range Rover Sport Coupe spotted testing

The plant also includes JLR’s first overseas ‘Education Business Partnership Centre’, which is said to provide educational activites for up to 12,000 children every year. JLR says it’ll help develop key skills, with the end goal of them pursuing careers within the business.

“We are proud of our strong links that we have established with the communities close to our existing plants and the same is true in Brazil. Our centre is just one step we’re taking to deliver exciting educational programmes to local children of all ages.”

Advertisement
Advertisement

Recommended

Visit Jaguar Land Rover online sales system now fully operational
Jaguar

Jaguar Land Rover online sales system now fully operational

Jaguar Land Rover’s online sales platform is now available for use by all UK customers looking to buy a car remotely
3 May 2020
Visit Inside Jaguar’s design future: new design boss reveals what’s next
Jaguar

Inside Jaguar’s design future: new design boss reveals what’s next

Jaguar design director Julian Thomson talks about new XJ, plus sports cars and small Jags
1 May 2020
Visit Jaguar Land Rover to make protective visors for NHS
News

Jaguar Land Rover to make protective visors for NHS

3D printers at Jaguar Land Rover’s prototype building facility in Gaydon will be used to produce protective visors for NHS workers
3 Apr 2020
Visit New JLR Project Vector showcases autonomous future
Jaguar Land Rover Project Vector - front
Jaguar

New JLR Project Vector showcases autonomous future

The new JLR Project Vector autonomous pod sits on a new platform and is scheduled for on-road trials before the end of 2021
18 Feb 2020

Most Popular

Visit New Volkswagen Golf GTI ride review
Volkswagen Golf GTI Hatchback

New Volkswagen Golf GTI ride review

Hi-tech new controls aim to keep legendary Volkswagen Golf GTI hot hatch’s driving dynamics at the top of the class
12 May 2020
Visit Over a million unroadworthy vehicles set to return to the roads
Consumer news

Over a million unroadworthy vehicles set to return to the roads

Nearly 1.1 million vehicles given a six-month MoT extension are projected to have dangerous or major defects
22 May 2020
Visit New Hyundai i30 N 2020 review
Hyundai i30 N

New Hyundai i30 N 2020 review

Subtle updates make the Hyundai i30 N hot hatch even better suited to UK roads
22 May 2020