Skip advert
Advertisement
Opinion

“At the minute, Jaguar Land Rover is the world’s hottest car firm”

Mike Rutherford thinks JLR are leading the way after witnessing the Jaguar F-Pace win the 2017 World Car of the Year award

Opinion - Jaguar F-Pace

New York, April 2017: If you can make it here, you can make it anywhere. And Jaguar just did. Big time. Half a century after England lifted the World Cup at a shabby Wembley Stadium, an English car company has just rocked the global motor industry by winning the World Car of the Year trophy at a glitzy ceremony in Manhattan.

Advertisement - Article continues below

True, the Midlands-based Jaguar team did feature several top non-English players, including Director of Design Ian Callum (Scotland) and CEO Dr Ralph Speth (Germany). And to be fair, it’s these two who probably did more than anyone to claim England’s (or should that be Britain’s?) first outright World Car of the Year victory.

• 'Let’s celebrate our great car-making nation'

This is history in the making. So let’s savour the moment and put it into perspective. Alongside its mainly German premium car rivals, Jaguar is a comparatively small marque, with a limited budget and a tiny workforce. To reach the final was, in itself, cause for great celebration. To win was “priceless” Callum confided in me.

Meanwhile, Dr Speth was like the cat with the cream as he collected the trophy which is rated as the number one automotive prize on the global stage. The triumph for F-Pace really does confirm its position as the best car on the planet, and there’s the little matter of the same model securing the World Car Design of the Year trophy, too. Jurors across the continents have therefore decided this model is not only the finest car on sale, but the most handsome, too. They’re not wrong.

Best British cars

An ecstatic Ian Callum said in a text to me a few hours after the double win: “I can’t exaggerate the buzz it has caused around Coventry, Whitley and Gaydon.” And that excitement will intensify when those “priceless” trophies are brought home to the Midlands. There’s even talk of them being taken down to the production line, so factory workers will be photographed with them. That’s a kind and classy gesture.

JLR won’t stop there, though. Minutes after winning, Jaguar’s sister brand Land Rover was first out of the blocks to ensure it has nominated itself and its imminent new car for the 2018 World Car Awards. F-Pace cleaned up this year; could Velar do the same in 12 months? Don’t bet against it. JLR has finally arrived as a hard, if not impossible, to beat player on the global automotive stage. At the minute it’s the world’s hottest mainstream car company blessed with the world’s hottest designers.

Would you pick a Jaguar ahead of its German rivals? Let us know in the comments section below...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more
JLR interview
News

Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more

JLR’s UK managing director, Patrick McGillycuddy, talks to us about the issues facing the business and its big future plans…
3 Feb 2024
Jaguar Land Rover CEO hits back over Range Rover theft issues
Range Rover action
News

Jaguar Land Rover CEO hits back over Range Rover theft issues

Insurance companies are “not using the data” according to CEO Adrian Mardell
2 Feb 2024
Range Rover offers in-house insurance scheme to fight theft fears
Range Rover Sport - front
News

Range Rover offers in-house insurance scheme to fight theft fears

JLR-owned brand continues its battle against a wave of car crime hitting luxury cars
19 Dec 2023
TWR reveals big plans to reimagine the Jaguar XJS
Magnus Walker and Khyzyl Saleem standing in front of a Jaguar XJS
News

TWR reveals big plans to reimagine the Jaguar XJS

TWR will look back in its history with the Jaguar XJS for a “reimagined” sports car
13 Nov 2023

Most Popular

‘Dacia Zen’ seven-year warranty brings added peace of mind
Dacia Duster - tailgate
News

‘Dacia Zen’ seven-year warranty brings added peace of mind

The value brand’s new warranty is also available on used cars, as well as for existing Dacia customers
16 Apr 2024
Car Deal of the Day: Mercedes EQC offers luxury EV motoring for £327 a month
Mercedes EQC - front cornering
News

Car Deal of the Day: Mercedes EQC offers luxury EV motoring for £327 a month

Mercedes’s EQC showed that the German firm was serious about electric cars and it’s our Car Deal of the Day for Monday 15 April
15 Apr 2024
New Nissan Qashqai gets angry, as best-selling family SUV receives aggressive facelift
Nissan Qashqai reveal - front
News

New Nissan Qashqai gets angry, as best-selling family SUV receives aggressive facelift

In addition to its new much sharper design, the Qashqai now features Google apps and voice assistant built in
17 Apr 2024