Jaguar Land Rover sinks £19m investment into ride-sharing app Lyft

JLR's latest investment sees its InMotion venture team up with Lyft to develop new services and technology

Jaguar Land Rover

Jaguar Land Rover has become the latest carmaker to announce collaboration with a major ride-sharing company, revealing a £19 million investment in US backed ride-hailing app Lyft.

The investment has been made in the name of InMotion – Jaguar Land Rover’s own in-house mobility company. The venture was launched last year, tasked with exploring how JLR can react to the new car-sharing and ride-hailing schemes, which could come to define urban motoring in the years to come.

Driverless cars: everything you need to know

According to JLR, the deal will provide InMotion with new opportunities to develop and test various new mobility services, including autonomous driving technology.

InMotion’s managing director Sebastian Peck said: “This new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.” 

Meanwhile for Lyft, the investment supports its current expansion and development plans, and JLR will supply the firm with Jaguar and Land Rover vehicles for use in Lyft’s existing fleet. 

JLR’s move tallies with similar investments lodged by other carmakers, also hungry to use ride-hailing companies to test out new technology and plan for the future. Toyota, Volvo and Mercedes-Benz have all struck deals with Lyft’s main rival Uber, while General Motors sunk £378m into Lyft early in 2016. 

The Volkswagen Group – now the world’s biggest carmaker – invested £241m into Gett in 2016.

It’s not just traditional car manufacturers making these investments, though. Technology giant Apple, which is developing self-driving software, signed a $1 billion (£690m) deal with China’s Didi Chuxing last May. 

Should more carmakers get involved with ride-sharing companies? Let us know your thoughts in the comments... 

Recommended

Jaguar Land Rover launches new car body development cycle
Land Rover

Jaguar Land Rover launches new car body development cycle

JLR has entered a two-year material testing programme that will hopefully produce harder-wearing body panels for its future cars
21 Oct 2020
Jaguar Land Rover launches cabin noise cancelling system
News

Jaguar Land Rover launches cabin noise cancelling system

System from Jaguar Land Rover works similar to active noise cancelling on a pair of high-end headphones, to reduce wind and tyre noise
9 Oct 2020
Next generation Jaguar Land Rover interiors to be made from recycled plastic waste
Jaguar

Next generation Jaguar Land Rover interiors to be made from recycled plastic waste

Econyl - the popular recycled nylon textile - is coming to future Jaguar Land Rover interiors
28 Sep 2020
Jaguar Land Rover Aluminium Upcycling initiative to slash carbon emissions
Jaguar

Jaguar Land Rover Aluminium Upcycling initiative to slash carbon emissions

The use of end-of-life vehicles in addition to other recycled sources, will form part of Jaguar Land Rover’s drive towards zero-emission production
20 Aug 2020

Most Popular

New Audi A6 50 TFSI e 2020 review
Audi A6

New Audi A6 50 TFSI e 2020 review

The new Audi A6 50 TFSI e brings plug-in hybrid power to the A6 range for the first time
10 Nov 2020
New 2021 Mercedes-Maybach S-Class luxury limo unveiled
Mercedes S-Class

New 2021 Mercedes-Maybach S-Class luxury limo unveiled

The new Mercedes-Maybach S-Class has made its official debut, with lashings of technology and even more imposing styling
19 Nov 2020
How to transfer a number plate from one car to another
MINI number plate change
Tips & advice

How to transfer a number plate from one car to another

Need to know how to transfer a number plate between vehicles? Our step-by-step guide breaks it down
22 Nov 2020