'GM taking over Honda would be a disaster'

Mike Rutherford is worried about Honda's future, despite its recent motorsport success

Honda opinion

The leading company on the global motorsports stage during these first days of summer 2021? If I had to pick one, it would be Honda. Right now it’s in rude health, savouring the sort of success it hasn’t tasted since Ayrton Senna won it several Formula One titles, while also developing groundbreaking showroom cars such as the Honda NSX in his spare time. What a guy.

Wind forward three decades and the good times have returned. A Honda-powered F1 car won the legendary Monaco Grand Prix; Max Verstappen, the man who drove it, sits atop the 2021 driver rankings ahead of Lewis Hamilton; and the Red Bull Racing Honda team is number one in the constructors’ table.

It doesn’t get any better than that for technically talented, overly modest, often enigmatic Honda. Right now it should be screaming from the rooftops about its achievements. But I’m seeing and hearing next to nothing about it being back on top. Why not, at the very least, send ‘GOOD ENOUGH FOR MAX TO DRIVE ON A SUNDAY... THEN GOOD ENOUGH FOR YOU TO DRIVE ON A MONDAY’ messages and images to current and potential Honda customers?

While on the subject of its road cars, with the exception of the Honda e, the products just don’t look attractive. The firm’s design direction needs fixing, and who better to do it than Julian Thomson, who is now available, having quit as design director at Jaguar?

Back to racing, and Honda has managed to hijack this October’s Suzuka F1 race, which is officially named the “Honda Japanese GP”. The firm could seal the manufacturer’s and driver’s championships there, before pulling out of the sport a few weeks later. This it has promised to do, in the year that it’s leading the field.

Meanwhile, around the weekend of the British GP in July, Honda will officially leave its Swindon factory for a variety of reasons, including the sensitive fact that the Government didn’t subsidise it, as it did with Nissan’s plant in Sunderland. Also on the subject of UK relations, way back when, Honda could’ve and should’ve taken Rover under its wing and helped it survive and grow. But Rover’s controversial sale to BMW put a stop to that. 

I now fear that the Japanese firm’s growing ties with General Motors in Detroit are getting too close for comfort. Some cost-cutting, knowledge-sharing and co-development of EV and self-driving tech is fine. But ‘partners’ is a word that’s already being used in some circles, and it worries me greatly. Worse still, GM (or any other corporate giant) swooping in to effectively take over a notoriously proud and independent Honda would be a disaster.

Could GM take a slightly dazed and confused Honda under its wing? Yup. Will it? For two very powerful reasons, I hope and think not. First, during the many times I visited the famously traditional company in Japan, I always understood that, instead of give up its independence, it would rather self-sabotage than sell-out and, in doing so, lose face.

Second, GM doesn’t exactly have a great record when adopting foreign brands – the likes of Daewoo and Saab will testify to that. Despite walking away from Swindon next month, I wish Honda well. And I’m also wishing it doesn’t get too close to General Motors. 

Check out our in-depth look at Honda's new HR-V here...

Recommended

Small SUV set to join Honda e in brand’s pure electric car range 
Honda electric SUV due in 2023
Honda

Small SUV set to join Honda e in brand’s pure electric car range 

Honda’s UK boss tells Auto Express that the firm will fully electrify its line-up in 2022 before its second electric car, a small SUV, arrives a year …
14 Aug 2021
Honda to be electric only by 2040 with solid state battery tech coming late 2020s
Honds electric
Honda

Honda to be electric only by 2040 with solid state battery tech coming late 2020s

Battery-electric and fuel-cell only plan for Honda will see solid state battery production cars in the second half of this decade
26 Apr 2021
Honda confirms sale of Swindon factory
Honda's Swindon factory - production line
Honda

Honda confirms sale of Swindon factory

Vehicle production facility sold to logistics company, which promises £700m investment
26 Mar 2021
Honda launches level 3 autonomous technology in Japan
Honda level 3
Honda

Honda launches level 3 autonomous technology in Japan

Honda’s new Sensing Elite driver assistance system allows for hand-off autonomous driving on the motorway
4 Mar 2021

Most Popular

'The death of cheap cars will be a travesty for personal mobility'
Opinion cheap cars
Opinion

'The death of cheap cars will be a travesty for personal mobility'

Our appetite for small, cheap cars is as strong as ever - although Mike Rutherford warns they may no longer be profitable
12 Sep 2021
New Toyota RAV4 Adventure heads up 2022 model refresh
Toyota RAV4 Adventure
News

New Toyota RAV4 Adventure heads up 2022 model refresh

The rugged Toyota RAV4 Adventure targets lifestyle buyers with a tough-looking new front bumper and interior tweaks
14 Sep 2021
E10 petrol explained: UK prices, checker tool and is it OK for your car?
Petrol pump
News

E10 petrol explained: UK prices, checker tool and is it OK for your car?

E10 petrol is up to 10 per cent ethanol and is available at UK fuel stations now as part of the bid to cut CO2 emissions
1 Sep 2021