Skip advert
Advertisement

If electric car buyers thought they were confused, they ain’t seen nothing yet

Confusion and uncertainty haven't helped the UK electric car market and little is likely to change, but it’s a great time to buy and Auto Express is here to help

Opinion - electric car confusion

If you’ve ever tried reading up on quantum-string theory or simultaneously solving three Rubics cubes while also attempting to juggle, you’ll have at least some idea of the brain-scrambling confusion faced by UK electric-car buyers over recent years. 

Range anxiety, the chip shortage, depreciation, battery life, environmental impact, charging infrastructure, the ICE ban, the ZEV mandate and, of course, government grants - the electric car space has been a storm of complex issues, conflicting advice, and wild opinions. 

Advertisement - Article continues below

Consumers who quite like the idea of an EV have been faced with an almost-weekly reason to seriously doubt that they’d be making the right decision. Meanwhile, the world wonders why the uptake of electric cars by private buyers has been less than spectacular.

Ready to make the switch to an electric car? Our nationwide dealer network has thousands of EVs on offer right now with new, used and leasing deals to choose from...

There is no doubt that prices for new electric cars were way too high a few years ago, but back then the global microchip shortage meant manufacturers were able to sell every EV they could build. Popular models had long waiting lists. Today, that situation has reversed. The ZEV mandate makes selling EVs a priority, so discounts and incentives were rife in the market even before the manufacturers got the Electric Car Grant they’ve been crying out for. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Could the new grant be a watershed moment that clears the uncertainty and means more consumers can confidently buy the EV they’ve been wanting? Yes, and no. There’s more choice than ever with some truly outstanding products and prices falling. But the road to going electric remains a confusing one to navigate. 

It will become clear which cars qualify for which level of EV grant on 11 August, but we’ve already seen manufacturers that may not make the cut matching the grant with their own discounts. And just because a car is cheaper thanks to a government grant, won’t always guarantee it’s a good deal. Many EVs on our Find a Car service had discounts bigger than £4,000 before the grant was even announced. To track the latest EV deals, our sister brand, Carwow is running a live hub page.  

Advertisement - Article continues below

There are other big questions to answer as well. What will these subsidies of new electric car purchases do to used car values? How will the cost and availability of charging impact life with an electric car over the coming years? Will further advances in EV tech make today’s models quickly seem outdated, as has happened to older electric cars?     

Here at Auto Express we are big fans of EVs and huge advocates of helping consumers make the best car-buying decisions. As ever, you’ll find lots of answers to the big electric questions, but we will always strive to give you the informed insight you can trust. Today is a great time to buy an EV, but you must research and shop around to secure yourself the best deal on the right car. 

Public charging is very expensive, but if you don’t do many miles it can work. Yet if you can charge at home there are big savings to be made over an equivalent petrol car. 

EV tech will continue to advance but pricing levels are equalising with petrol cars, warranties are long and battery failures are rare. Electric-car depreciation has stung a lot of people but the market for used models should settle down, and means there are big bargains to be had on the second-hand market.  

More than anything though, most people will love owning today’s fast, quiet, long-range and easy-to-use electric cars. They’re good enough to make a little confusion worthwhile.

Latest electric car deals

Dacia Spring
Renault 5
BYD Dolphin
Tesla Model 3
Polestar 2
BMW I4
KIA EV3
Omoda 5
Nissan Ariya
Skip advert
Advertisement
Head of digital content

Steve looks after the Auto Express website; planning new content, growing online traffic and managing the web team. He’s been a motoring journalist, road tester and editor for over 20 years, contributing to titles including MSN Cars, Auto Trader, The Scotsman and The Wall Street Journal.

Skip advert
Advertisement

Recommended

It’s time to be clear and honest about battery health on used electric cars
Opinion - used EV battery health

It’s time to be clear and honest about battery health on used electric cars

Paul Barker explains why sellers need to be clearer about battery degradation in order to give used EV buyers a confidence boost
Opinion
15 Feb 2026
Exclusive: new-generation Skoda Karoq on the cards with hybrid power
Skoda Karoq facelift - front action

Exclusive: new-generation Skoda Karoq on the cards with hybrid power

Skoda’s mid-size SUV is nearly a decade old, but it remains one of the brand’s biggest-sellers worldwide
News
28 Jan 2026
New BMW iM3: 1,000bhp EV super-saloon to get V10 engine sound
BMW iM3 - spyshots 1

New BMW iM3: 1,000bhp EV super-saloon to get V10 engine sound

BMW M’s back catalogue of petrol engines will inspire the voice of its future EVs with the iM3 first up
News
23 Jan 2026
New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon
Toyota MR2 design render (watermarked)

New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon

The long-awaited Toyota lightweight sports car could get the Gazoo Racing ‘GR MR2’ name
News
6 Jan 2026

Most Popular

New 2028 Ford Fiesta: all the details on iconic supermini’s sensational comeback
Ford Fiesta render Avarvarii

New 2028 Ford Fiesta: all the details on iconic supermini’s sensational comeback

The new Ford Fiesta would get all-electric power and our exclusive image previews how it could look
News
12 Feb 2026
BMW recalls 25,000 UK cars over fire risk: Owners warned not to leave vehicles with engine running
BMW 3 Series - front tracking

BMW recalls 25,000 UK cars over fire risk: Owners warned not to leave vehicles with engine running

24,732 UK BMWs have been recalled due to an issue with the starter motor which could lead to short circuits and fires
News
12 Feb 2026
Future of Cupra revealed: Raval hatch, facelifted Born and flagship SUV incoming
Cupra Raval concept

Future of Cupra revealed: Raval hatch, facelifted Born and flagship SUV incoming

We exclusively talk to CEO Markus Haupt about his upcoming electric cars – and the conditions needed to make them sell
News
13 Feb 2026

Find a car with the experts