Skip advert
Advertisement

Peugeot to launch refreshed Motion & e-Motion electrified car branding at Geneva

Peugeot will unveil its new brand signature at this year’s Geneva Motor Show, to complement its shift towards electrification

Peugeot e-LEGEND - grille

Peugeot has announced its new brand signature for 2019, due to be unveiled publically at this year’s Geneva Motor Show. The redesigned branding signals the firm’s shift towards electrification and is set make an appearance on a new Peugeot model this year.

The updated branding is adapted from Peugeot’s current “Motion & Emotion” tagline, which will henceforth read “Motion & e-Motion” acknowledging the company’s plan to electrify its entire range by 2023.

Advertisement - Article continues below

Peugeot e-Legend concept could be built after 2020

The new tagline will be accompanied by a redesigned version of the company’s Lion emblem, with crystal-like green and blue light effects.

Peugeot’s new badge and updated “Motion & e-Motion” tagline was first used on the firm’s e-LEGEND concept from the 2018 Paris Motor Show. In the near future, it will also be applied to the PHEV versions of the company’s 3008, 508 Fastback and 508 SW models.

David Peel, Managing Director of Peugeot UK said: “The Motion & e-Motion signature we are rolling out really encapsulates our vision for what we want the brand to stand for.

“Adapting the signature we have been using for almost a decade demonstrates how we are a brand that is sticking to principle qualities Peugeot is known for, while evolving to fit with an electric future.”

Click here for all the latest in the build-up to the 2019 Geneva Motor Show...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"
Opinion - MG3
Opinion

"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"

Mike Rutherford is confused as to why so many car manufacturers avoided the 2024 Geneva Motor Show
3 Mar 2024
BMW Isetta-inspired Microlino EV coming to the UK, and we’ve driven it!
Microlino Lite - Geneva front
News

BMW Isetta-inspired Microlino EV coming to the UK, and we’ve driven it!

The tiny Microlino and the new Microlino Lite electric cars have been given the green light for UK sales
1 Mar 2024
New Renault 5: price, specs, launch and on sale dates
Renault 5 - front
News

New Renault 5: price, specs, launch and on sale dates

The much-loved Renault 5 is back in action as a brand new electric car. Here's everything you need to know about it...
28 Feb 2024

Most Popular

Car Deal of the Day: sensational BMW M2 is a bargain at this price!
BMW M2 - front tracking
News

Car Deal of the Day: sensational BMW M2 is a bargain at this price!

Our Day of the Day for 18 April is the formidable BMW M2 performance car
18 Apr 2024
New Nissan Qashqai gets angry, as best-selling family SUV receives aggressive facelift
Nissan Qashqai reveal - front
News

New Nissan Qashqai gets angry, as best-selling family SUV receives aggressive facelift

In addition to its new much sharper design, the Qashqai now features Google apps and voice assistant built in
17 Apr 2024
New 2024 Audi A3 takes the fight to BMW and Mercedes with £32k price tag
Audi A3 Saloon - front action
News

New 2024 Audi A3 takes the fight to BMW and Mercedes with £32k price tag

The updated Audi A3 is available now, with the hot S3 version due from May
16 Apr 2024