Porsche sets sales record and huge profit in spite of new dieselgate fine

Porsche has sold in excess for 280,000 cars worldwide for the first time

Porsche set a new sales record in the 2019 financial year with sales tallying 280,800 cars worldwide, the company confirmed. 

The figure is an increase of 10 per cent over the previous year. Sales revenue rose by 11 per cent to €28.5 billion, with the firm reporting an operating profit of €4.4 billion. It means Porsche remains one of the world’s most profitable car companies with a return on sales of 15.4 per cent. 

However, Porsche was hit with a fresh €535 million fine in 2019 due to its involvement in the 2016 dieselgate scandal. The fine reduced the firm’s total profits for the year to €3.9 billion. 

Porsche posted increased sales in every worldwide region in 2019, with Europe being its fastest growing market - up 15 per cent year-on-year. China remains the company’s largest single market as sales rose by eight per cent to 86,752 units.

Once again, the Cayenne and Macan SUVs were by far the firm's most popular new models, accounting for over 68 per cent of total sales. Porsche sold 92,055 of the Cayenne, an increase of 29 per cent year-on-year, and 99,944 Macans, an increase of 16 per cent, in 2019. 

Although no sales for the Taycan have been officially registered, the company did confirm that over 15,000 customers had now signed purchase contracts for the car.

Interested to see what the best new cars for 2020 are? Click here to find out...

Recommended

Classic Porsche 914 reborn with Cayman running gear
Porsche 914 reimagined - front
Porsche

Classic Porsche 914 reborn with Cayman running gear

The reimagined Porsche 914 features a host of chassis upgrades and the same 3.4-litre flat-six engine as the Mk2 Cayman
14 Jan 2021
Classic Porsche 914 reborn with Cayman running gear
Porsche 914 reimagined - front
Porsche

Classic Porsche 914 reborn with Cayman running gear

The reimagined Porsche 914 features a host of chassis upgrades and the same 3.4-litre flat-six engine as the Mk2 Cayman
14 Dec 2020
Secret Porsche concept cars uncovered for the first time
News

Secret Porsche concept cars uncovered for the first time

Porsche has offered us a glimpse at some of the concepts that never made it off the drawing board
12 Nov 2020
What is Porsche PDK?
Porsche 911 Carrera 4 - Coupe and Cabriolet static
Porsche

What is Porsche PDK?

It’s more than just an automatic, but what is Porsche’s PDK gearbox and how does it work?
23 Sep 2020

Most Popular

BMW, Mercedes and Tesla owners could be at risk of higher insurance premiums
bmw x5 m50d tracking front
News

BMW, Mercedes and Tesla owners could be at risk of higher insurance premiums

Raw, uncapped insurance group rating data could be used by insurers to increase premiums on various high-end cars
19 Jan 2021
New 2021 Mercedes EQA electric crossover arrives with 302-mile range
Mercedes EQA - front
Mercedes EQA

New 2021 Mercedes EQA electric crossover arrives with 302-mile range

The new Mercedes EQA is a premium rival for the Volkswagen ID.3 and Kia e-Niro, with a maximum claimed range of 302 miles
20 Jan 2021
Best electric cars to buy 2021
Electric cars

Best electric cars to buy 2021

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
4 Jan 2021