Porsche sets sales record and huge profit in spite of new dieselgate fine

Porsche has sold in excess for 280,000 cars worldwide for the first time

Porsche set a new sales record in the 2019 financial year with sales tallying 280,800 cars worldwide, the company confirmed. 

The figure is an increase of 10 per cent over the previous year. Sales revenue rose by 11 per cent to €28.5 billion, with the firm reporting an operating profit of €4.4 billion. It means Porsche remains one of the world’s most profitable car companies with a return on sales of 15.4 per cent. 

However, Porsche was hit with a fresh €535 million fine in 2019 due to its involvement in the 2016 dieselgate scandal. The fine reduced the firm’s total profits for the year to €3.9 billion. 

Porsche posted increased sales in every worldwide region in 2019, with Europe being its fastest growing market - up 15 per cent year-on-year. China remains the company’s largest single market as sales rose by eight per cent to 86,752 units.

Once again, the Cayenne and Macan SUVs were by far the firm's most popular new models, accounting for over 68 per cent of total sales. Porsche sold 92,055 of the Cayenne, an increase of 29 per cent year-on-year, and 99,944 Macans, an increase of 16 per cent, in 2019. 

Although no sales for the Taycan have been officially registered, the company did confirm that over 15,000 customers had now signed purchase contracts for the car.

Interested to see what the best new cars for 2020 are? Click here to find out...

Recommended

New 2022 Porsche 718 Spyder RS spotted testing
2022 Porsche 718 RS - front tracking
Porsche

New 2022 Porsche 718 Spyder RS spotted testing

The RS model of the 718 Spyder will get the same 496bhp engine as the Cayman GT4 RS
10 May 2022
Audi and Porsche will enter Formula One
Formula 1 cars at start
Formula One

Audi and Porsche will enter Formula One

Volkswagen boss says both Porsche and Audi have plans to join F1
3 May 2022
Porsche launches updated infotainment system for 2022
Porsche Communication Management 6.0 911
Porsche

Porsche launches updated infotainment system for 2022

PCM 6.0 user interface brings native Spotify integration, an electric vehicle charging network planner and an improved voice assistant
24 Jan 2022
New 2022 Porsche Cayenne Platinum Edition launched
Porsche Cayenne Platinum Edition
Porsche

New 2022 Porsche Cayenne Platinum Edition launched

Porsche has launched a new Platinum special-edition version of the Cayenne, which features a few styling tweaks and some extra standard equipment
16 Jan 2022

Most Popular

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022
Shell and ABB team up to deliver world’s fastest electric car charger
Shell charger
News

Shell and ABB team up to deliver world’s fastest electric car charger

New Shell and ABB-developed Terra 360 EV charger can add 62 miles of range in less than three minutes
16 May 2022