Audi A1 to be ditched in shift to more electric cars

Time is likely to be called on the Audi A1 as the German brand looks to shore-up its electric car offering

Audi A1 - front

Audi has confirmed that it plans to cull elements of its internal combustion-engined models to make way for more all-electric e-tron models.

The first conventional model to go in the shake-up is likely to be the A1 supermini, with Audi CEO Markus Duesmann telling Auto Express: “We do discuss what we do with the small segments – in the A1 segment we have several brands that are very successful, so we do question the A1 and the moment.

“We will certainly offer the Q2 – that might be the new entry level for us, we might not do a successor to the A1.”

Duesmann told us that his first day at Audi in April last year was spent reviewing the whole Audi portfolio and that the decision has been made to cut back on internal combustion-engined cars as the brand launches more EVs.

“We have to cut back,” said Duesmann. “We don’t want to add the same portfolio electrically and we do make purpose-built electric cars because we can offer more functionality in purpose-built electric cars. So that means we certainly cut back our combustion-engined car portfolio in the next ten years – we have to and we will.”

However, Duesmann confirmed that some of the mainstays of the current Audi line-up would survive the cull and go on to become fully electric cars. “You will be able to buy an A6 kind of car with a battery electric drivetrain,” he told us. “We will have models available in these core segments where we have our main volume – they will all be ‘XY’ e-tron.”

Click here to read our in-depth review of the Audi A1...

Recommended

Audi A1 review
Audi A1 - front
Audi A1

Audi A1 review

The Audi A1 is a luxurious and sporty-looking small hatch that gives the MINI a run for its money
17 Feb 2021
Audi A1 Citycarver vs Ford Fiesta Active
Audi A1 Citycarver vs Ford Fiesta Active - header
Audi A1

Audi A1 Citycarver vs Ford Fiesta Active

The Audi A1 Citycarver is the latest supermini to get the jacked-up treatment, but is it a match for the Ford Fiesta Active?
18 Mar 2020

Most Popular

'Genesis’s aim is to lure Jaguar Land Rover customers'
Genesis
Opinion

'Genesis’s aim is to lure Jaguar Land Rover customers'

Mike Rutherford thinks luxury brand Genesis could take sales away from Jaguar Land Rover when it lands in the UK
1 Mar 2021
New 2021 Volvo C40 joins brand’s electric car line-up
Volvo C40 - front
Volvo C40

New 2021 Volvo C40 joins brand’s electric car line-up

The new Volvo C40 Recharge will take on electric car rivals such as the Tesla Model 3 and forthcoming Audi Q4 e-tron
2 Mar 2021
Nissan Re-Leaf: the electric car with an emergency power bank
Nissan Re-Leaf - header
Nissan Leaf

Nissan Re-Leaf: the electric car with an emergency power bank

The Nissan Re-Leaf concept shows how a family EV could power disaster-relief operations
1 Mar 2021