Skip advert
Advertisement

Old BMW M badge relaunched to celebrate division’s 50th birthday

The classic BMW motorsport emblem will be available on several M cars next year, as a nod to the company’s half-century racing pedigree

BMW’s motorsport division will celebrate its 50th anniversary in 2022, and to mark the occasion, the company has unearthed its original M sport roundel, which featured on the performance brand’s first ever racing car back in 1973.

The badge predates the tri-stripe M sport logo we know today, which was first seen in 1978 on the M1 supercar. Here, the firm’s trademark blue, violet and red swatches are wrapped around the BMW roundel in semicircles, rather than featuring on a seperate emblem.

Buyers will be able to specify this heritage M badge as an optional replacement for the standard badges on some of BMW’s M performance cars from January 2022.

As part of the celebration, the brand will also reintroduce some of its more historically significant paint codes. Dakar Yellow and Fire Orange (which featured on the E92 M3) and Macao Blue (which was available on E30 M3) will all be available, along with classic hues such as Daytona Violet, Imola Red and Bay Blue.

Advertisement - Article continues below

BMW M has also organised its timeline so that plenty of significant performance cars will make their debuts during its 50th anniversary year. In 2022, the brand will launch the new M3 Touring, a “special version of the M4 Coupe,” the successor to the M2 and its first electrified performance model. 

Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, said: “With the classic BMW Motorsport emblem, we would like to share our joy about the anniversary of BMW M GmbH with the fans of the brand.

“We have a great year ahead of us, which will be celebrated with unique product highlights and exciting performances. The M has long been considered the strongest letter in the world, and in our company's anniversary year it is stronger than ever.”

Now click here to read our review of the BMW M3 Competition xDrive

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

10 surprising things made by car companies, that aren't cars
Things made by car manufacturers - header
Features

10 surprising things made by car companies, that aren't cars

The world’s biggest auto manufacturers have many strings to their bows...
6 May 2024
UK new car buyers love a Mercedes-Benz but Ford is favourite when used
Mercedes A-Class - front cornering
News

UK new car buyers love a Mercedes-Benz but Ford is favourite when used

Data from YouGov’s BrandIndex shows that Mercedes-Benz is a top choice with new car buyers, with used buyers favouring Ford
2 May 2024
Beijing Motor Show 2024: all the key cars and why they matter
Geneva Motor Show
News

Beijing Motor Show 2024: all the key cars and why they matter

The word’s major car manufacturers wheeled out their latest cars in China this month
26 Apr 2024
BMW seeks help from Rimac on future electric cars
Rimac Nevera - front action
News

BMW seeks help from Rimac on future electric cars

The long-term partnership will see Rimac Technology expand BMW’s line up of EVs
9 Apr 2024

Most Popular

Mercedes says ‘no thank you’ to EQ: EV brand to be axed
Mercedes-AMG EQS 53 - EQS badge
News

Mercedes says ‘no thank you’ to EQ: EV brand to be axed

Mercedes will roll back EQ branding for its electric cars as the first generation of EV models reaches the end of its lifecycle.
15 May 2024
Ooh la la: new DS flagship to get inspiration from world’s coolest car
DS flagship - exclusive image
News

Ooh la la: new DS flagship to get inspiration from world’s coolest car

The iconic Citroen DS was voted the world’s coolest car by our readers and now DS is aiming for the same success with its new premium flagship
15 May 2024
Ultra-exclusive Morgan Midsummer speedster is a hot ticket for the hot weather
Morgan Midsummer - front
News

Ultra-exclusive Morgan Midsummer speedster is a hot ticket for the hot weather

Morgan has teamed up with Pininfarina to create the Midsummer, just 50 examples of which will be built – and they’re all sold
16 May 2024