Ford investigates displaying adverts on car infotainment screens

Information from roadside advertisements would be beamed to a car’s infotainment screen under Ford’s patent application

Ford advert patent

Ford has patented a system that would scan roadside advertisement billboards and display information from them as pop-up ad on a car’s infotainment screen.

The patent, which was filed in the US back in 2016 but has only recently become publicly accessible, shows an example image of a billboard for a hot dog stand. Information including the business’ name, slogan, phone number, address and logo are highlighted as being displayable in the car.

The patent says this information would be captured from the billboard and relayed to the in-car screen “via a camera”, while online links could be included in the displayed information, taking the driver to the advertiser’s website upon clicking or tapping.

This isn’t the first time unusual patents have been filed by Ford. The US giant has previously submitted applications for a boot-mounted video projector, a system that rids a vehicle of its ‘new-car smell’, and removable driver controls for autonomous vehicles.

It’s unclear whether the in-car advert patent could be rolled out to Ford’s production cars, or whether it would be implemented in the UK. Similarly, the patent makes no reference to whether the innovation is intended for implementation in today’s cars, or any self-driving vehicles that may or may not arrive in the future. 

Another patent of a similar vein recently filed in the US comes from multinational communications giant Verizon. This describes a system where a camera scans a car’s number plate and uses the driver’s information - provided they have opted in to the service - to display a personalised advert on the nearest smart billboard.

Would you like to see adverts displayed on your car's infotainment screen? Let us know in the comments section...

Recommended

Ford Bronco to launch in Europe in 2023
Ford Bronco UK
News

Ford Bronco to launch in Europe in 2023

The Ford Bronco SUV has taken the USA by storm and will now hit European showrooms - but not the UK just yet
4 Jul 2022
Next-generation of Ford electric cars will be built in Spain
Ford Mustang Mach-E
Ford

Next-generation of Ford electric cars will be built in Spain

Its expected the factory in Valencia will start building cars on the new architecture later this decade
22 Jun 2022
Future classics 2022: car investments that could make you money
Future classics - header image
Best cars & vans

Future classics 2022: car investments that could make you money

Identifying future classic cars is a tricky but potentially lucrative business, here are our future classic recommendations
23 May 2022
Ford appeals to EU for 100 per cent electric car sales by 2035
Ford Mustang Mach-E
Ford

Ford appeals to EU for 100 per cent electric car sales by 2035

Ford proposes a 2035 ban on petrol and diesel car sales 
16 May 2022

Most Popular

Range Rover vs Bentley Bentayga: 2022 twin test review
Range Rover vs Bentley Bentayga - both cars front tracking
Car group tests

Range Rover vs Bentley Bentayga: 2022 twin test review

All-new Range Rover takes on Bentley Bentayga in luxury SUV face-off
2 Jul 2022
How to find the cheapest petrol and diesel near you
Diesel pump
Tips & advice

How to find the cheapest petrol and diesel near you

Cheap fuel is hard to come by in the UK at the moment but there are ways that you can minimise what you pay for petrol and diesel
1 Jul 2022
All-electric MG 4 to launch in September
MG4 - front static
News

All-electric MG 4 to launch in September

MG says the new MG 4 will be the first in a series of models using MSP architecture
4 Jul 2022