Skip advert
Advertisement

Ford to launch six new models in 2015

With six new models to launch, Ford expects 2015 to be its busiest for two decades

Ford is entering its busiest period for the last 20 years, Auto Express has learnt. The Blue Oval is gearing up for not one model launch in 2015 but six - and the cars to be launched range from bread-and-butter models right up to halo cars that push the brand more upmarket and appeal to new customers. The move has has been referred to as ‘a gigantic undertaking’ by one company insider.

Advertisement - Article continues below

The year will kick off with the market launch of the facelifted Focus and Focus ST. The famous family hatchback has received a whole host of updates ranging from a cosmetic facelift right up to improved build quality and technology. So far in 2014, the Focus is Britain’s third best-selling car so expectations for the revised model are high. The Focus will be available in 100s of different trim and engine variations, allowing Ford to speak to a vast range of potential buyers.

Sitting alongside the Focus for an early 2015 launch is the all-new Mondeo. Like the Focus, the Ford Mondeo will be available in a myriad of combinations – from 1.0-litre petrols to 4x4s and fleet-specific trims to a posh Vignale version.

Ford-Mondeo-Vignale

Towards the middle of the year, dedicated ‘Ford Stores’ will be created to gear up for the arrival of Ford’s premium Vignale brand and the new Mustang. Out of the company’s 530 showrooms nationwide, around 65 will be upgraded to ‘Ford Store’ status. In effect they’ll become ‘mega dealers’, said the insider, and will offer enhanced customer service and larger showroom facilities.

Vignale is Ford’s weapon to steal customers away from upmarket German brands such as BMW. Customers who opt for a Mondeo Vignale - and later an S-MAX Vignale too - will be treated to a VIP experience including a dedicated ‘Vignale manager’ and posh lounges in dealerships. Owners will be able to enjoy having their Vignale collected by the Ford Store when it comes to servicing and when it’s returned, it’ll be washed, valeted and any minor scratches will be repaired - even scuffed alloys will be refurbished.

Looking towards August, Ford’s volume Focus and Mondeo lines will be joined by S-MAX and C-MAX MPVs before the first Mustang Coupes and Convertibles arriving at the turn of November. Commercial vehicles aren’t overlooked either in Ford’s attack plan in 2015. The Ford Transit turns 50 years old and 2015 marks the first full-year of sales for the new Transit range.

Read about all of the big new cars due in 2015 here.

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
13 Jun 2025
Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
29 May 2025
The best ever popemobiles
Best ever popemobiles

The best ever popemobiles

For nearly 100 years Popes have had bespoke transport – here we chart the astonishing history of the popemobile
Best cars & vans
8 May 2025
Fast Fords won’t die: ST and RS performance brands will have a role in the EV future
Ford Focus ST - front cornering

Fast Fords won’t die: ST and RS performance brands will have a role in the EV future

Hot Ford models have been falling by the wayside but we may see some iconic badges return soon
News
11 Apr 2025

Most Popular

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power
Peugeot E-208 GTi - reveal front

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power

Hot Peugeot E-208 gets racier styling, 276bhp and does 0-62mph in just 5.7 seconds
News
13 Jun 2025
Car Deal of the Day: Kia Sportage at £255 per month can’t be anything but popular
Kia Sportage - side panning

Car Deal of the Day: Kia Sportage at £255 per month can’t be anything but popular

The Kia Sportage has earned its popularity over the years and deals like our Car Deal of the Day for June 14 won’t do it any harm at all.
News
14 Jun 2025
New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai
Renault Symbioz hybrid - front angled

New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai

The Renault Captur has also been fitted the new full-hybrid powertrain, which gets a bigger battery for more pure-electric driving
News
12 Jun 2025