Skip advert
Advertisement

Hyundai Insteroid is a wild, gaming-inspired take on the Inster EV

Company says the Insteroid is a ‘Dream Car’ concept created by its motorsport division

The new Hyundai Inster is a cutesy little electric urban roundabout, but in a bid to “captivate a new generation of drivers” its manufacturer has created a stripped-out, body-kitted race car concept version called the Insteroid. 

If you think the name conjures up images of an Inster on steroids, you’re on the right track. Hyundai will showcase the concept car at the Seoul Mobility Show on April 3 to April 13 and visitors will be able to play a video game where they collect ‘steroid’ items in an Inster EV with the goal of transforming their car into the Insteroid. 

Advertisement - Article continues below

Aside from the pixelated lights, windscreen and boxy proportions, the Insteroid carries over precious little from the regular Inster EV supermini. The concept’s body is so wide that it wouldn’t look out of place lining up against the new Renault 5 Turbo 3E, although unlike the Renault, the Hyundai isn’t destined for production. Other exterior changes for the Insteroid include new bumpers with a splitter and equally huge diffuser at the back, plus a massive rear roof spoiler; filling out those boxy arches are 21-inch wheels, shod in track-optimised Pirelli tyres. 

Hyundai Insteroid - rear

The interior is arguably even more wild, thanks to a stripped-back approach. There are bucket seats, a full roll cage, a racing steering wheel and a rather barren dashboard. Where the rear seats would be in the standard Inster, there’s a massive subwoofer system called the ‘Hyundai Beat House’. One of the more interesting elements is the introduction of a cute little graphic dotted around the car and behind the steering wheel, which appears to be inspired by the Pac-Man Ghost. 

The driver can flick between track modes using a control on the steering wheel, plus there’s a Boost button and drift mode. We don’t know any details about the Insteroid’s powertrain, apart from it being electric, but don’t expect to find concept using the 641bhp dual-motor layout from the Ioniq 5 N. Hyundai has said the Insteroid was more of a styling project crafted in secrecy by Hyundai Motor’s European design team. 

Latest Hyundai Inster deals

Come and join our WhatsApp Channel for the latest car news and reviews...

Skip advert
Advertisement
Senior news reporter

A keen petrol-head, Alastair Crooks has a degree in journalism and worked as a car salesman for a variety of manufacturers before joining Auto Express in Spring 2019 as a Content Editor. Now, as our senior news reporter, his daily duties involve tracking down the latest news and writing reviews.

Skip advert
Advertisement

Recommended

Best crossover cars to buy 2026
Best crossover cars - header image

Best crossover cars to buy 2026

Blending small-car costs with a little SUV muscle, these are the best crossovers on the market
Best cars & vans
25 Mar 2026
Hyundai Inster review
Hyundai Inster - main image

Hyundai Inster review

The Hyundai Inster may be small and quirky, but it’s versatile, efficient, and very lovable
In-depth reviews
11 Feb 2026
Cheapest electric cars on sale 2026
Cheapest electric cars header - May 2025

Cheapest electric cars on sale 2026

EVs were often dismissed for being too expensive, but times are changing and these electric cars are flying the low-cost flag
Best cars & vans
9 Oct 2025
New Hyundai Inster Cross review: tougher looks at a price that's hard to swallow
Hyundai Inster Cross - front tracking

New Hyundai Inster Cross review: tougher looks at a price that's hard to swallow

The Inster Cross has even more appeal than the standard car, but it's difficult the justify the higher price
Road tests
28 Aug 2025

Most Popular

New MG4 Urban will be the UK’s first EV with semi-solid-state batteries
MG4 Urban - front cornering

New MG4 Urban will be the UK’s first EV with semi-solid-state batteries

Industry-first semi-solid-state batteries will be available from the end of this year in new MG4 Urban
News
23 Mar 2026
New Kia EV1: small electric city car to rival the Renault Twingo
Kia EV1 - front (watermarked)

New Kia EV1: small electric city car to rival the Renault Twingo

The new Kia EV1 will sit below the the EV2 in the brand’s electric line-up and our exclusive images preview how it could look
News
23 Mar 2026
New AUDI E7X arrives in China with a huge battery
AUDI E7X (black) - front 3/4 static

New AUDI E7X arrives in China with a huge battery

AUDI looks to be showing Audi the way when it comes to EVs
News
23 Mar 2026

Find a car with the experts