Opinion

"The XE and Disco Sport are great. Shame one arrives with a hand tied behind its back"

JLR are undertaking parallel launches, but editor-in-chief Steve Fowler thinks this could be their first bad decision in a while

Opinion Discovery Sport

Jaguar Land Rover is undoubtedly one of the greatest British business success stories of recent years. Profits for the first three months of this financial year came close to £1billion, with sales up 22 per cent for the same period. Incredible.

Earlier this week, the Land Rover Discovery Sport was introduced to the world, replacing the big-selling Freelander in the brand’s increasingly popular line-up. Next Monday it’s the turn of Jaguar with the reveal of the new XE small saloon. Both cars go on sale at roughly the same time early next year.

• Jaguar XE: what we know so far

Thus far, it’s Land Rover that’s been the big success story, selling three times as many cars in the UK as Jaguar so far this year. So might that be the reason why the XE gets to launch with the eagerly anticipated new Ingenium engine under its bonnet and the Discovery Sport has to make do with an existing, less appealing engine?

Jaguar XE

Is this a case of JLR pushing too hard, too soon? I’ve always thought it odd that two such important new cars would launch in parallel, and this adds credence to that. I know if I was a Discovery Sport buyer, I’d be hanging on until later in the year for a car with the latest engine under the bonnet, no matter how appealing the new car is – and it is.

Paris Motor Show 2014: preview

I hope I’m wrong, but this could be the first example of JLR making a bad decision. Is there a bit of laurel-resting going on when it comes to the great success story that is Land Rover? Perhaps JLR top brass think Land Rover can stand launching with old engine tech where Jaguar can’t. 

From what we’ve seen so far, both the XE and the Discovery Sport are outstanding new cars – as we’d expect from JLR. It’s just a shame that one is being launched with half a hand tied behind its back.

Do you think new car launches should happen like this? Join the debate on Twitter, Facebook or in the comments section below...

Jaguar XE launch special: more content...

• Launch special: new Jaguar XE• New Jaguar XE: full details• Jaguar launches the new XE• Jaguar XE SVR to get 489bhp supercharged V8• Best compact executive cars• Jaguar X-Type buyer’s guide• Jaguar E-Type: history of an icon• Ian Callum Jaguar Mk2 to be built• Opinion: "The XE and Disco Sport are great. Shame one arrives with a hand tied behind its back" 

Recommended

New Jaguar XE and XF 300 Sport models introduced
Jaguar XE 300 Sport
Jaguar

New Jaguar XE and XF 300 Sport models introduced

Luxuriously appointed Jaguar XE and XF saloons come with four-cylinder mild-hybrid petrol power
26 Apr 2022
Jaguar launches portable power pack using recycled I-Pace batteries 
Jaguar's gridtogo Battery Energy Storage System
Jaguar

Jaguar launches portable power pack using recycled I-Pace batteries 

JLR has collaborated with Off Grid Energy to produce a portable energy station using decommissioned batteries from its I-Pace electric car
15 Mar 2022
1,006bhp Jaguar Vision Gran Turismo Roadster virtual concept unveiled
2 Jaguar Vision Gran Turismo Roadster virtual concepts on track - Grant Turismo 7 screenshot
Jaguar

1,006bhp Jaguar Vision Gran Turismo Roadster virtual concept unveiled

Celebrating the launch of Gran Turismo 7, the new virtual Jaguar Roadster concept joins the Vision GT Coupe and Vision GT SV
9 Mar 2022
Jaguar C-Type continuation car: 1953 Le Mans winner reborn
Jaguar C-Type continuation
Jaguar

Jaguar C-Type continuation car: 1953 Le Mans winner reborn

JLR Classic Work’s latest Continuation car is a limited-run version of the Le Mans-winning Jaguar C-Type from 1953
17 Feb 2022

Most Popular

Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022