Jeep’s premium push led by new and updated models

Jeep's UK boss tells of push up market with current and coming line-up

Grand Cherokee SRT - White Front Profile

Jeep will be riding the SUV wave with three new models and enhancements to its existing line-up – all designed to push the brand more upmarket.

Jeep’s UK and Europe boss Steve Zanlunghi told Auto Express that he wants the brand’s products and dealers to offer more of a premium experience, with a range of new and updated models likely to join the massively successful Jeep Renegade in the next few years.

Best SUVs to buy now

Jeep has already confirmed that a new, Range Rover-rivalling Wagoneer seven seater will arrive in 2018 after a debut next year. A Qashqai-sized SUV to sit between Renegade and Cherokee will also arrive soon, while the rugged Wrangler will also be replaced before the end of the decade.

Jeep unveiled 75th anniversary specials of its range at the Geneva Motor Show as well as a range-topping Grand Cherokee SRT Night, featuring trim and front end styling upgrades that will roll out to the rest of the range as part of an upcoming facelift – the first model to benefit from the premium push. 

The Cherokee range will also eventually to be upgraded and expanded with new models offered. And Zanlunghi promised that the new C-segment SUV would still be a true Jeep, being able to tackle Jeep’s ultimate test, the Rubicon Trail in the US.

The Renegade has helped Jeep sales jump 113% in Europe in 2015 and the new model is expected to help towards another massive jump. Last year was Jeep’s best year ever in the UK, with more cars sold in 2015 than in 2011 to 2014 put together. Zanlunghi also revealed to Auto Express that Jeep came very close to pulling the plug from the UK market completely when he arrived in the UK in 2012.

In spite of Jeep’s upmarket aspirations, there are no plans to add hybrids to the range. Zanlunghi said: “We could do it tomorrow if we wanted to, but it’s expensive.

“We have to answer whether it is cost effective and whether people want it. At the moment the answer is no.”

Get more news from the 2016 Geneva Motor Show here...

Recommended

Geneva Motor Show 2021 cancelled
News

Geneva Motor Show 2021 cancelled

The 2021 Geneva Motor Show has been cancelled due to financial hardship and poor manufacturer response
30 Jun 2020
Geneva Motor Show
Geneva Motor Show

Geneva Motor Show

Welcome to our Geneva Motor Show hub page, scroll down for all our Geneva content...
28 Feb 2020
New 2021 Jeep Grand Wagoneer launched
Jeep

New 2021 Jeep Grand Wagoneer launched

Revived Jeep Grand Wagoneer supersized luxury SUV will rival BMW X7 and the Range Rover
3 Sep 2020
New 2020 Jeep Renegade 4xe plugs in with up to 134mpg
Jeep

New 2020 Jeep Renegade 4xe plugs in with up to 134mpg

The new plug-in hybrid Jeep Renegade keeps off-road prowess and adds battery power to enable 134mpg and 50g/km CO2
20 Jul 2020

Most Popular

UK’s most stolen cars revealed
Most stolen car
Ford Fiesta

UK’s most stolen cars revealed

DVLA data reveals which cars were most commonly stolen in 2020, with the Ford Fiesta topping the list
26 Jan 2021
Revised Mazda CX-5 crossover launched for 2021
Mazda CX-5 2021
Mazda CX-5

Revised Mazda CX-5 crossover launched for 2021

The updated Mazda CX-5 gets a larger displacement version of the brand’s SkyActiv-G petrol engine and a fresh infotainment system
26 Jan 2021
New Lotus ‘Type 131’ due in 2021 as Elise, Exige and Evora bow out
Lotus range
Lotus

New Lotus ‘Type 131’ due in 2021 as Elise, Exige and Evora bow out

A new look Lotus line-up is teased with heavy influence from Evija hypercar expected
24 Jan 2021