Jeep’s premium push led by new and updated models

Jeep's UK boss tells of push up market with current and coming line-up

Grand Cherokee SRT - White Front Profile

Jeep will be riding the SUV wave with three new models and enhancements to its existing line-up – all designed to push the brand more upmarket.

Jeep’s UK and Europe boss Steve Zanlunghi told Auto Express that he wants the brand’s products and dealers to offer more of a premium experience, with a range of new and updated models likely to join the massively successful Jeep Renegade in the next few years.

Best SUVs to buy now

Jeep has already confirmed that a new, Range Rover-rivalling Wagoneer seven seater will arrive in 2018 after a debut next year. A Qashqai-sized SUV to sit between Renegade and Cherokee will also arrive soon, while the rugged Wrangler will also be replaced before the end of the decade.

Jeep unveiled 75th anniversary specials of its range at the Geneva Motor Show as well as a range-topping Grand Cherokee SRT Night, featuring trim and front end styling upgrades that will roll out to the rest of the range as part of an upcoming facelift – the first model to benefit from the premium push. 

The Cherokee range will also eventually to be upgraded and expanded with new models offered. And Zanlunghi promised that the new C-segment SUV would still be a true Jeep, being able to tackle Jeep’s ultimate test, the Rubicon Trail in the US.

The Renegade has helped Jeep sales jump 113% in Europe in 2015 and the new model is expected to help towards another massive jump. Last year was Jeep’s best year ever in the UK, with more cars sold in 2015 than in 2011 to 2014 put together. Zanlunghi also revealed to Auto Express that Jeep came very close to pulling the plug from the UK market completely when he arrived in the UK in 2012.

In spite of Jeep’s upmarket aspirations, there are no plans to add hybrids to the range. Zanlunghi said: “We could do it tomorrow if we wanted to, but it’s expensive.

“We have to answer whether it is cost effective and whether people want it. At the moment the answer is no.”

Get more news from the 2016 Geneva Motor Show here...

Recommended

Geneva Motor Show 2021 cancelled
News

Geneva Motor Show 2021 cancelled

The 2021 Geneva Motor Show has been cancelled due to financial hardship and poor manufacturer response
30 Jun 2020
Geneva Motor Show
Geneva Motor Show

Geneva Motor Show

Welcome to our Geneva Motor Show hub page, scroll down for all our Geneva content...
28 Feb 2020
New 2021 Jeep Grand Wagoneer launched
Jeep

New 2021 Jeep Grand Wagoneer launched

Revived Jeep Grand Wagoneer supersized luxury SUV will rival BMW X7 and the Range Rover
3 Sep 2020
New 2020 Jeep Renegade 4xe plugs in with up to 134mpg
Jeep

New 2020 Jeep Renegade 4xe plugs in with up to 134mpg

The new plug-in hybrid Jeep Renegade keeps off-road prowess and adds battery power to enable 134mpg and 50g/km CO2
20 Jul 2020

Most Popular

New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp
Volkswagen Golf GTI Hatchback

New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp

The new Volkswagen Golf GTI Clubsport adds more power and gets an aero overhaul
13 Oct 2020
New Land Rover Discovery Sport PHEV 2020 review
Land Rover Discovery Sport

New Land Rover Discovery Sport PHEV 2020 review

The Land Rover Discovery Sport P300e plug-in hybrid promises 135mpg and an all-electric range of 38 miles, but does it deliver?
21 Oct 2020
Car exhaust smoke explained
British Steam Car
Tips & advice

Car exhaust smoke explained

Is your car suffering from a smoky exhaust? Our troubleshooting guide tells you the causes and what you need to do to fix it
22 Oct 2020