Kia Juke-rival on the way

Korean company looking to turn Provo concept into a production car in the next 18 months

Kia provo

Kia is set to launch a Juke-rivalling B-segment SUV, possibly based on the Provo concept car, which debuted at the Geneva Motor Show in 2013.

Speaking at the 2014 Geneva Motor Show, CEO of Kia Europe Michael Cole said: “I’m looking at things from a European perspective and there are obviously segments evolving that we want to be a part of, like the B-SUV market. The Soul fills that to some extent but it’s an unashamedly American design, more of a niche product than a volume seller.”

Kia has already showcased the Provo concept, giving us a hint of the bold design and Rio-based platform that Kia has in mind for this future model. Despite Kia’s factories working almost at full capacity, Cole says there is new product coming in the next 18 months and the suggestion is that Provo will be one of them.

Cole also reinforced his belief that Kia is now ready for a halo model, such as a sports car. “It’s not that there’s more we need to do with the brand, it’s not that we have the wrong perception of the brand. We’ve now focused on getting the core vehicles to market and now we can think about what comes next in terms of a halo car,” said Cole.

The form it would take is still up for debate but Kia’s recent concepts like the GT and GT4 Stinger are both on the table. “We’ve previewed the GT – obviously that’s one car that’s still very much under consideration for production, and the Stinger is our latest concept on that same sort of idea.

"Nothing is signed off but we’re getting to that point – it’s a decision that will be based on production capacity more than anything else,” added Cole.

Recommended

Geneva Motor Show to launch Qatar exhibition in 2022
Geneva Motor Show
News

Geneva Motor Show to launch Qatar exhibition in 2022

Geneva Motor Show heads to the middle east with a spin-off event planned in Doha every two years from 2022 or 2023
25 Aug 2021
New Kia EV4 on course to grow electric SUV range
Kia EV4 render front
Kia

New Kia EV4 on course to grow electric SUV range

Kia is all set to increase its electric car range with the mid-sized EV4 due for reveal as early as 2022 with sales starting the following year.
21 Aug 2021
Hyundai Group to launch new pure-electric city car in 2023
Kia teaser
Hyundai

Hyundai Group to launch new pure-electric city car in 2023

City-car sized EV could launch under Hyundai, Kia or Ioniq brand and will likely be a mini SUV
17 Aug 2021
New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar
Koenigsegg Gemera
Koenigsegg Gemera

New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar

The limited-edition Koenigsegg Gemera is a rival for the McLaren GT, but with almost three times as much power
17 Aug 2021

Most Popular

Exclusive: banned 71-reg number plates released
Number plates
News

Exclusive: banned 71-reg number plates released

Latest DVLA list of banned UK registrations reveals which 71-plates are too rude for the road
21 Sep 2021
£6k Citroen Ami electric city car gets green light for the UK
Citroen Ami UK - front static
Citroen

£6k Citroen Ami electric city car gets green light for the UK

The Ami is coming to the UK with a price tag of around £6,000, making it one of the cheapest ways to get a new car today
22 Sep 2021
New MG HS plug-in hybrid 2021 review
MG HS PHEV - front
MG HS SUV

New MG HS plug-in hybrid 2021 review

We find out where the new MG HS PHEV fits in the highly competitive plug-in hybrid SUV sector
21 Sep 2021