Skip advert
Advertisement

Mazda KAI Concept previews 2019 Mazda 3 at Tokyo

Mazda's latest design language uncovered with the bold KAI Concept, which has been revealed at the 2017 Tokyo Motor Show

The Mazda KAI Concept has been styled to be built, according to the company’s European design chief.

The dramatic 2017 Tokyo Motor Show concept is said to give us an early preview of the look of the next generation of Mazda 3. The KAI demonstrates how Mazda’s Kodo design language could evolve to include even fewer visual elements, with cleaner, less cluttered surfacing that still manages to give a dramatic look.

Advertisement - Article continues below

Kevin Rice, Mazda’s European design director, told Auto Express that while the company has yet to officially confirm that KAI is anything other than a show car, it has been created with manufacturing techniques in mind. “We have a recent history of not just producing concepts for concepts’ sake,” he said. “So yes, manufacturing tolerances and techniques have been incorporated into this project since the very beginning. We’re working with our manufacturing guys on new techniques - in particular, new stamping and pressing techniques - that would allow us to form the type of shapes on the KAI, and also for them to stay in place. 

“The concept shows how our Vision Coupe could look if it were a C-segment hatchback,” he added. “It’s actually a little bit shorter than the current 3, but because it’s sitting so much lower, and it’s wider, it looks longer. Obviously if it were to go into production its stance would need to change; it’d move upwards and we’d need to reprofile it to work with smaller wheels [the KAI sits on 20-inch alloys]. But we’re pleased with how it shows surface texture without any creases.”

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

One key area of this is around the C-pillar, where the KAI has more than a hint of the original Mk1 SEAT Leon about it. “We made the panel behind the rear door larger to allow us to sweep right down from the roof and fade into the side of the vehicle,” Rice said. “There is actually a change of shape in there but you don’t see it initially because we haven’t had to use a hard crease to achieve it. That’s really what the evolution of Kodo design is about.”

Against the tape measure, the KAI is ever so slightly shorter than the current Mazda 3. It’s significantly shorter in height, too, at 1,375mm. The wide appearance is backed up by the on-paper figures, though – it’s 60mm wider (at 1,855mm), while the rear wheels are pushed right up to the bumper thanks to a wheelbase that has been stretched by 50mm.

Inside, the smooth exterior design is reflected by a clean-looking layout, with a horizontal dashboard spanning door to door. A widescreen infotainment system stretches from the passenger door to the steering wheel, but the car foregoes a fully digital instrument display in favour of three evenly spaced dials.

Finally, a thick transmission tunnel separates the driver from the front seat passenger, while bright red trim accents match the exterior paint colour.

What do you think of Mazda's KAI concept? Let us know in the comments section below...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Skip advert
Advertisement

Recommended

Mazda, Toyota and Subaru join forces to develop new engines for hybrid cars
Toyota, Subaru and Mazda partnership
News

Mazda, Toyota and Subaru join forces to develop new engines for hybrid cars

The new engines will be compatible with fossil fuel alternatives like liquid hydrogen and synthetic fuel
30 May 2024
Beijing Motor Show 2024: all the key cars and why they matter
Geneva Motor Show
News

Beijing Motor Show 2024: all the key cars and why they matter

The word’s major car manufacturers wheeled out their latest cars in China this month
26 Apr 2024
Mazda EZ-6 is a sleek, rear-wheel drive saloon we wish was coming to the UK
The new Mazda EZ-6 front 3/4
News

Mazda EZ-6 is a sleek, rear-wheel drive saloon we wish was coming to the UK

The new Mazda EZ-6 might not fill a gap here in Mazda’s UK range, but it might preview a car that does
25 Apr 2024
New Mazda CX-80 range-topper SUV will be revealed on 18 April
New Mazda CX-80 teaser Image
News

New Mazda CX-80 range-topper SUV will be revealed on 18 April

The seven-seat CX-80 will be the largest Mazda SUV and come with ‘superior technology’
12 Apr 2024

Most Popular

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf
Nissan Leaf
News

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf

Nissan’s electric family hatchback with a huge discount is our Deal of the Day for 20 June
20 Jun 2024
New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away
Bugatti Tourbillon - front action
News

New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away

1,774bhp, a new naturally aspirated V16 engine and an otherworldly design mark out Bugatti’s next new generation hypercar
20 Jun 2024
No more EV! New BMW X3 gets petrol, diesel and PHEV power only
BMW X3 - front
News

No more EV! New BMW X3 gets petrol, diesel and PHEV power only

The all-new premium BMW X3 SUV has a sharp new look and cutting-edge tech, but no iX3 EV this time around
18 Jun 2024