News

SAIC Design unveils video-game inspired MG MAZE concept

The urban two-seater is aimed squarely at the next generation of car users and features smartphone-controlled steering

This is another new MG Concept car for 2021, supposedly inspired by the culture of videogames. 

It’s called the MAZE concept, and it’s an all-electric car previewing what MG’s EVs could look like in a far flung future. It has been designed in London by the team at SAIC Design - a European design studio owned by MG parent company SAIC, and the same design studio that created the Cyberster concept revealed at this year’s Shanghai Motor Show.

It’s just a concept on paper for now, but the thinking behind it is rooted in an important question – how do manufacturers make their vehicles appealing to the next generation of car users?

MG and SAIC Design seem to think that pulling together the worlds of motoring and gaming is the answer, creating a car in which “drivers are players in a real world easter egg hunt of digital art in their cities.” This takes the form of a points-based rewards system for drivers, which works in a similar fashion to the achievements function on PC and console video games.

There’s even a gaming spin on the way the MAZE is controlled as, rather than having a conventional steering wheel, the driver controls the vehicle using their smartphone.

SAIC Design also says the car’s bodywork is influenced by gaming, with its transparent shell, exposed componentry and LED backlighting emulating the look of a high-end gaming PC. Inside, there’s another nod to the gaming community with a pair of aggressive raked “floating” seats, styled after gaming chairs.

The car’s dinky overhangs and compact footprint suggest it’ll be plenty agile enough for around town and SAIC says that its curved vertically-opening canopy (which opens like the cockpit on a Eurofighter Typhoon fighter jet) requires less space than a typical car door – helpful for city parking. It should provide an unobstructed view out, too.

Unsurprisingly, the MAZE is fully electric, but SAIC hasn’t confirmed the size of the concept’s battery packs or the output of its electric motors. However, the company has said that they are both designed to be interchangeable, potentially providing different setups for both town and longer distance driving.

We’re sure all of the MG MAZE’s technology will appeal to the younger generation, there’s not much hope of them owning one in time for passing their test. As a concept, SAIC says it will remain a digital rendering only. And with no plans to make a real life model of the MAZE, it does not point to any aspect of the car being used in near future production MGs. 

Now read the latest on MG’s sporty roadster concept - the Cyberster...

Recommended

Best British modern classic cars 2022
Best British modern classics - header image
Modern classics

Best British modern classic cars 2022

Britain has its fair share of automotive icons, with many now finding themselves at a tempting price
24 May 2022
New 2022 MG4 to arrive as budget alternative to VW ID.3
MG4 - front (watermarked)
MG

New 2022 MG4 to arrive as budget alternative to VW ID.3

MG looks set to offer a family-hatch sized electric car with new a MG4 nameplate, and our exclusive images preview how it could look
3 Mar 2022
MG curbs petrol car orders due to “short-term” supply issues
MG ZS
MG

MG curbs petrol car orders due to “short-term” supply issues

British brand suggests its dealers should instead encourage electric and hybrid models to prospective petrol MG buyers
2 Mar 2022
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021

Most Popular

Citroen Ami on sale in the UK this summer from £7,695
Citroen Ami UK - front static
Citroen Ami

Citroen Ami on sale in the UK this summer from £7,695

The compact quadricycle is pricier than first thought, but the Citroen Ami will still be the UK’s cheapest ‘car’
24 May 2022
New Mercedes T-Class 2022 review
Mercedes T-Class - front
Mercedes T-Class

New Mercedes T-Class 2022 review

The Mercedes T-Class tempts van-based MPV buyers with the chance to take a step up in perceived quality - but will they take the bait?
24 May 2022
New Maxus T90EV is first electric pick-up truck on sale in the UK
Maxus T90EV - orange truck static
News

New Maxus T90EV is first electric pick-up truck on sale in the UK

Chinese firm Maxus introduces the T90EV, the UK's first electric pick-up truck, with a 198-mile WLTP city range
24 May 2022