Skip advert
Advertisement

Suicidally, Jaguar is opening the door for Tesla and BYD to pick off the best of its dealerships

Mike Rutherford thinks it's been a difficult few months for the British car industry

Opinion - Jaguar

Those who live within, or know anything about, the UK will confirm that at times of crisis, Brits reach for the kettle and have a cuppa. ‘Keep Calm and Drink Tea’ is a national slogan.

So it’s a minor tragedy that Typhoo – a beverage brand and a British institution – has just fallen into administration due to the usual double whammy of dwindling customers and financial woes.

These are the sort of problems many vehicle manufacturers know well. For decades, Ford topped the UK car sales charts, but it’s now slumped to fifth place and has just announced 800 further job cuts in Britain. Traditionally, Vauxhall claimed the No.2 spot, but has now plummeted to 10th, and the latest atrocious news from the firm is that it’s killing off its Luton plant, which employs 1,100 production workers.

Advertisement - Article continues below

Jaguar – a motor car brand and another British institution – has sunk much closer to the foot of the sales league and is on course to reach rock bottom next year, when it will be making and selling no new cars at all. Where this leaves the jobs and salaries of the company’s thousands of production workers producing zilch isn’t clear. But we do know that around 75 per cent of the brand’s dealers will be booted out or will throw in the towel. Suicidally, Jaguar is opening the door for the likes of Tesla and BYD to pick off the best of those dealerships and target growth.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

And in view of that biggest, most momentous announcement of the year so far, surely we at least need to ask another massively important question: Can the £4billion gigafactory proposed by JLR’s owner Tata and expected to be subsidised by the dazed and confused UK Government, along with Somerset County Council, really be justified at that price, or indeed be located in that unlikely, awkward-to-get-to bottom left-hand corner of Britain where logistics might prove difficult?

Last week, I also questioned whether train and bus fanatic Louise Haigh was the right person with the appropriate job title – that of Transport Secretary – to lead ZEV mandate discussions and other potentially life-saving talks with the deeply troubled vehicle manufacturing industry. Now, she’s been publicly exposed as a “convicted fraudster” who “pleaded guilty to fraud by misrepresentation”.

Prime Minister Keir Starmer was aware of her conviction before making her a member of his Cabinet, appointing her to the top transport job and giving her a budget of billions to play with. Her replacement is Heidi Alexander, the former senior rail and cycling aid to car-hating London Mayor, Sadiq Khan.

I know we’re Busted Britain, but don’t we need and deserve something better than this?

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Find a car with the experts

Skip advert
Advertisement

Recommended

New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon
Toyota MR2 design render (watermarked)

New Toyota MR2 may have just been announced ahead of Tokyo Auto Salon

The long-awaited Toyota lightweight sports car could get the Gazoo Racing ‘GR MR2’ name
News
6 Jan 2026
Want to have the most driving fun? Buy a manual sports car while you can
Opinion - manual sports cars

Want to have the most driving fun? Buy a manual sports car while you can

Auto Express’ content editor believes that, if you enjoy the sensation of driving, now is the time to buy a proper, manual sports car – before it’s to…
Opinion
1 Jan 2026
What do car journalists drive? The cars our experts spent their own cash on
Auto Express team members standing with their own cars

What do car journalists drive? The cars our experts spent their own cash on

The Auto Express content team is fortunate enough to drive many cars on a regular basis. But that knowledge sometimes translates into unusual private …
Features
29 Dec 2025
Bring back the affordable convertible car market with more open-top options
Opinion - cheap convertbiles

Bring back the affordable convertible car market with more open-top options

Shane Wilkinson wishes for the cut-price drop-top to make a comeback
Opinion
24 Dec 2025

Most Popular

New Tesla Model 3 Standard slashes entry price and running costs
Tesla Model 3 Standard - front

New Tesla Model 3 Standard slashes entry price and running costs

A new cut-price version of the best-selling electric saloon offers 332 miles of range and the lowest insurance rating of any Tesla
News
9 Jan 2026
Sleek new Zeekr 7GT offers over 400bhp for less than £40k
Zeekr 7GT - front

Sleek new Zeekr 7GT offers over 400bhp for less than £40k

If you don’t yet know the name Zeekr, you soon will, because this high-end Chinese brand is coming straight for BMW
News
9 Jan 2026
New Kia EV2 preview: range, charging, walk-around and prices
Kia EV2 - front

New Kia EV2 preview: range, charging, walk-around and prices

Small, cute, versatile and packed with tech, Kia’s EV2 could set new standards in the compact electric SUV class
News
9 Jan 2026