Skip advert
Advertisement

Suicidally, Jaguar is opening the door for Tesla and BYD to pick off the best of its dealerships

Mike Rutherford thinks it's been a difficult few months for the British car industry

Opinion - Jaguar

Those who live within, or know anything about, the UK will confirm that at times of crisis, Brits reach for the kettle and have a cuppa. ‘Keep Calm and Drink Tea’ is a national slogan.

So it’s a minor tragedy that Typhoo – a beverage brand and a British institution – has just fallen into administration due to the usual double whammy of dwindling customers and financial woes.

These are the sort of problems many vehicle manufacturers know well. For decades, Ford topped the UK car sales charts, but it’s now slumped to fifth place and has just announced 800 further job cuts in Britain. Traditionally, Vauxhall claimed the No.2 spot, but has now plummeted to 10th, and the latest atrocious news from the firm is that it’s killing off its Luton plant, which employs 1,100 production workers.

Advertisement - Article continues below

Jaguar – a motor car brand and another British institution – has sunk much closer to the foot of the sales league and is on course to reach rock bottom next year, when it will be making and selling no new cars at all. Where this leaves the jobs and salaries of the company’s thousands of production workers producing zilch isn’t clear. But we do know that around 75 per cent of the brand’s dealers will be booted out or will throw in the towel. Suicidally, Jaguar is opening the door for the likes of Tesla and BYD to pick off the best of those dealerships and target growth.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

And in view of that biggest, most momentous announcement of the year so far, surely we at least need to ask another massively important question: Can the £4billion gigafactory proposed by JLR’s owner Tata and expected to be subsidised by the dazed and confused UK Government, along with Somerset County Council, really be justified at that price, or indeed be located in that unlikely, awkward-to-get-to bottom left-hand corner of Britain where logistics might prove difficult?

Last week, I also questioned whether train and bus fanatic Louise Haigh was the right person with the appropriate job title – that of Transport Secretary – to lead ZEV mandate discussions and other potentially life-saving talks with the deeply troubled vehicle manufacturing industry. Now, she’s been publicly exposed as a “convicted fraudster” who “pleaded guilty to fraud by misrepresentation”.

Prime Minister Keir Starmer was aware of her conviction before making her a member of his Cabinet, appointing her to the top transport job and giving her a budget of billions to play with. Her replacement is Heidi Alexander, the former senior rail and cycling aid to car-hating London Mayor, Sadiq Khan.

I know we’re Busted Britain, but don’t we need and deserve something better than this?

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

Car leasing makes a lot of financial sense, as long as you're not fussy
Opinion - car leasing

Car leasing makes a lot of financial sense, as long as you're not fussy

Richard Ingram argues that there are some great deals to be had on new cars if you’re not fussy and opt to lease your next set of wheels
Opinion
7 May 2026
Is the local garage doomed? Spiraling costs and mobile repairs threaten small car service centres
Electric car servicing car on ramp

Is the local garage doomed? Spiraling costs and mobile repairs threaten small car service centres

The garage industry is complaining about the existential threat of spiralling costs, with some companies touting on-demand mobile mechanic services as…
Features
24 Apr 2026
If you weren't keen on car salespeople, wait until you try their AI replacements
Opinion - AI sales

If you weren't keen on car salespeople, wait until you try their AI replacements

Phil McNamara ponders customer relationship management, where a virtual sales person will encourage you to splash the cash in the future
Opinion
23 Apr 2026
Digital displays won't kill analogue car dashboard dials, they'll live on as the height of luxury
Opinion - dashboard dials

Digital displays won't kill analogue car dashboard dials, they'll live on as the height of luxury

Senior content editor Shane Wilkinson explains why traditional car gauges are about to become the next must-have for the big spender
Opinion
18 Apr 2026

Most Popular

Volkswagen T-Roc vs Toyota C-HR: two popular small SUVs, one winner
Volkswagen T-Roc and Toyota C-HR - front tracking

Volkswagen T-Roc vs Toyota C-HR: two popular small SUVs, one winner

The second-generation VW T-Roc has landed to find the Toyota C-HR waiting to challenge it. Which SUV comes out on top?
Car group tests
9 May 2026
New Cupra Raval 2026 review: a true pocket rocket for the EV era
Cupra Raval - front tracking

New Cupra Raval 2026 review: a true pocket rocket for the EV era

The hot little Raval marks the beginning of a very promising new era
Road tests
8 May 2026
Used Mazda CX-60 (Mk1, 2022-date) buyer’s guide: Low prices make it hard to resist
Used Mazda CX-60 - front

Used Mazda CX-60 (Mk1, 2022-date) buyer’s guide: Low prices make it hard to resist

A full used buyer’s guide on the Mazda CX-60 that’s been on sale in the UK since 2022
Used car tests
9 May 2026

Find a car with the experts